Types of Media

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TYPES OF MEDIA

MEDIA AND INFORMATION LITERACY


QUARTER 3 – MODULE 3: TYPES OF MEDIA
WHAT MEDIA IS APPROPRIATE FROM REACHING
THE AUDIENCE TO DELIVERING ITS CONTENT
EFFECTIVELY?
1.PRINT MEDIA
THIS TYPE OF MEDIA PAPER AND
INK IS REPRODUCED IN A PRINTING
PROCESS THAT IS TRADITIONALLY
MECHANICAL SUCH AS BOOKS,
NEWSPAPERS, MAGAZINES,
JOURNALS, NEWSLETTERS, AND
BROCHURES. PRINT MEDIA MAY
INCLUDE TEXT, GRAPHICS, OR A
COMBINATION OF BOTH.
2 KINDS OF PRINT MEDIA
1.Text media
 A type of print media which
is a simple and flexible
format for conveying ideas,
whether handwritten or
printed.
 Not all text media are print
media
 Text media may also be
displayed on-screen as part of
broadcast media, multimedia, or
new media.
 Typography is the art and
technique of arranging the
visual component of the written
word.
Typography
important feature of text
media
features textual designs with
optical illusions that improve
readability and help convey
meaning. Fonts and
alignment are parts of
typography.
Old way Modern way
CALLIGRAPHY TYPOGRAPHY
VISUAL MEDIA
-A TYPE OF PRINT MEDIA
THAT REFERS TO PICTURES,
PHOTOS, IMAGES, AND
GRAPHICS
VISUALS COMBINED WITH
TEXT ARE ALSO
CONSIDERED AS VISUAL
MEDIA.
• *Like text media, visual
media are not limited to
print media,
• “Visual media” is a general
term for any medium that
mainly makes use of sight as
a channel to receive the
message.
• Graphic design -an
important feature of visual
media, in print or elsewhere
It is the process of visual
communication that
organizes and presents
information developed
through a creative process
for a particular purpose.
designs like candy
wrappers to huge things
like billboards to the T-
shirt you are wearing,
persuades, organizes,
stimulates, locates,
identifies, attracts
attention, and provides
pleasure.
EXAMPLES OF
VISUAL MEDIA
1. Informational Graphics
(Infographic) – is a visual
representation of
information to understand
the high-volume and
complex data easily, e.g.,
graphs, charts.
2. Cartoons – a sketch or drawing intended as satire,
caricature, or humor, e.g., comic strip, editorial
cartoons in newspapers and magazines.
3. Photography – A photograph is
an image created by light captured
on a light-sensitive surface, which
is usually photographic film.
Nowadays, few people use
photographic film. The advent of
digital photography via digital
cameras and cellular phones has
made taking photographs easier
and less expensive.
BROADCAST MEDIA
A TYPE OF MEDIA THAT REACHES TARGET AUDIENCES
USING AIRWAVES AS THE TRANSMISSION MEDIUM.
EX. RADIO AND TELEVISION.
a. Audio Media
-uses audio or voice
recording as a medium in
the delivery of information.
-Appeal to the auditory
sense
b. Multimedia
-media concerned with the computer-
controlled integration of text, graphics,
drawings, still and moving images (video),
animation, audio, and any other media where
every type of information can be stored,
communicated, and handled digitally.
• Multimedia devices are
electronic media equipment
used to store and play or
display multimedia content.
-In the early years of
multimedia, "rich “Hypermedia” is an
media", a term with a extension of multimedia,
similar concept was where photos or graphics
are linked to other
used in advertising.
sources of information.

HYPERMEDIA SAMPLE
MEDIA CONVERGENCE
Refers to the merging of different equipment
and tools for producing and distributing news
through digitization and computer
networking.
It allows media texts to be produced and
distributed on multiple media devices.
also known as technological convergence.
synergy of communication, computing, and
content in the digital world.
oA smartphone that has a camera, radio, web
browser, video, etc. is an example of
converged media.

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