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    This document analyzes the advertising effectiveness of A S Financial Services. It includes an introduction to the company and topic. The objectives are to study A S Financial Services' advertising effectiveness and the factors affecting it. A survey was conducted using a questionnaire and secondary sources. Findings show ads are most effective through newspapers and recall through taglines. Suggestions include more direct marketing, targeting older customers, and improving ads and promotions. In conclusion, advertising must evolve but good customer service and employee relations remain key to the company's continued growth.

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    Teena

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    Navyug Nav
    20 views10 pages
    This document analyzes the advertising effectiveness of A S Financial Services. It includes an introduction to the company and topic. The objectives are to study A S Financial Services' advertising effectiveness and the factors affecting it. A survey was conducted using a questionnaire and secondary sources. Findings show ads are most effective through newspapers and recall through taglines. Suggestions include more direct marketing, targeting older customers, and improving ads and promotions. In conclusion, advertising must evolve but good customer service and employee relations remain key to the company's continued growth.

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    This document analyzes the advertising effectiveness of A S Financial Services. It includes an introduction to the company and topic. The objectives are to study A S Financial Services' advertising effectiveness and the factors affecting it. A survey was conducted using a questionnaire and secondary sources. Findings show ads are most effective through newspapers and recall through taglines. Suggestions include more direct marketing, targeting older customers, and improving ads and promotions. In conclusion, advertising must evolve but good customer service and employee relations remain key to the company's continued growth.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    20 views10 pages

    Teena

    Uploaded by

    Navyug Nav
    This document analyzes the advertising effectiveness of A S Financial Services. It includes an introduction to the company and topic. The objectives are to study A S Financial Services' advertising effectiveness and the factors affecting it. A survey was conducted using a questionnaire and secondary sources. Findings show ads are most effective through newspapers and recall through taglines. Suggestions include more direct marketing, targeting older customers, and improving ads and promotions. In conclusion, advertising must evolve but good customer service and employee relations remain key to the company's continued growth.

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    © All Rights Reserved
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    of 10

    TO STUDY THE ADVERTISEMENT EFFECTIVENSS OF

    A S FINANCIAL SERVICES
    SUBMITTED TO

    DEPARTMENT OF MANAGEMENT
    MALOUT INSTITUTE OF MANAGEMENT AND INFORMATION
    TECHNOLOGY
    MALOUT

    SUBMITTED BY :- TEENA
    2106306
    CONTENTS

    • Company Pofile
    • Introduction Of The Topic
    • Objectives Of The Study
    • Research Methodlogy
    • Findings
    • Suggestions
    • Conclusion
    COMPANY PROFILE

    A S Financial Services in Mohali, Chandigarh is one of


    the leading businesses in the Finance Consultants. Also
    known for personal loans, home loans, insurance agents,
    mutual fund agents, car insurance agents, loan
    consultants, life insurance agents and much more.
    Established in the year 2018, A S Financial Services in
    Mohali Sector 58 Phase 1, Mohali, Chandigarh is a top
    player in the category Finance Consultants in the
    Mohali, Chandigarh.
    ADVERTISEMENT EFFECTIVENESS

    Advertising Effectiveness is the method to measure if the


    ads of a company are targeting the right audience. It
    measures if the ads have any successful influence on the
    target audience. Advertisers also learn if the ad campaigns
    are gaining any ROI (Return On Investment).
    OBJECTIVES OF THE STUDY

    • To study the advertising effectivenes of A S


    Financial services.
    • To study the factors affecting advertising
    effectivenss used by the A S Financial services.
    RESEARCH METHODOLOGY
    Research Methodology is a way to systematically solve the research problem. It deals with
    the objective of a research study, the method of defining the research problem, the type of
    data collected, method used for data collection and analyzing the data etc. the methodology
    includes collection of primary and secondary data.
    • Primary data :- Primary Data is collected through questionnaire.
    • Secondary data :- Secondary data is collected through books, magazines and internet.

    Sample design
    Sampling Area:- The sampling area for my project report is Chandigarh.
    Sample size:- The sample size of my project is limited to 50 only.
    Sampling technique:- Simple random technique.

    Tools of Analysis
    The results of the analysis have been presented with the help of following:
    • Tables
    • Figures
    FINDINGS

    • Most of the respondent said that the main message of company is


    brand awareness.
    • Mostly respondent said that advertisement is necessary for company
    to increase his sales.
    • In this study mostly respondent see the ad of A S Financial Services
    through Newspaper.
    • In this study respondent said that they recall the ads of A S Financial
    Services through the Tagline of A S financial Services.
    SUGGESTIONS
    • More focus on direct marketing should be given in order to attract more and
    more customers.
    • They also need to target above 35 age of person.
    • Better customer services should be provided in order to make customers
    loyal.
    • They need to improve their promotional technique to attract more and more
    customer.
    • Those methods of advertisement should be chosen, which are easily
    approachable by the people.
    • The company should focus on creating the advertisement more effective.
    • The communication made in the advertisement should be so simple that it
    would be easily understand by all the people.
    CONCLUSION
    A advertising strategy is something that constantly evolves, adapting to
    changing market conditions. Within Enterprise, the outcomes from its many
    different types of business are constantly reviewed and evaluated. Judgments
    are then fed into the decision making process. This enabled new strategies to
    be developed to improve operations.
    However, while strategies change, one aspect of the business has remained in
    place. This is a continued focus on high levels of customer service and
    employee relations. This strategy has enabled Enterprise to enjoy continued
    growth for more than 55 years and the prospect of further growth in the
    future.
    THANK YOU

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