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    Business Idea

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    Janaka Rumesh Gamlath
    Green Bags is a start-up that will manufacture reusable cloth shopping bags and handbags. It aims to address the problems of plastic pollution from single-use plastic bags. The company will target retailers and customers through stores like grocery, pharmacies etc. An initial investment of Rs. 3.5 lakhs is estimated. Market research found customers prefer affordable, high-quality bags in various colors and sizes. A marketing campaign will create brand awareness. Break-even is expected in the first year. Profits are projected to grow over five years as the company expands its product lines. The goal is to contribute to a plastic-free India while providing jobs.

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    Business Idea

    Uploaded by

    Janaka Rumesh Gamlath
    22 views15 pages
    Green Bags is a start-up that will manufacture reusable cloth shopping bags and handbags. It aims to address the problems of plastic pollution from single-use plastic bags. The company will target retailers and customers through stores like grocery, pharmacies etc. An initial investment of Rs. 3.5 lakhs is estimated. Market research found customers prefer affordable, high-quality bags in various colors and sizes. A marketing campaign will create brand awareness. Break-even is expected in the first year. Profits are projected to grow over five years as the company expands its product lines. The goal is to contribute to a plastic-free India while providing jobs.

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    Green Bags is a start-up that will manufacture reusable cloth shopping bags and handbags. It aims to address the problems of plastic pollution from single-use plastic bags. The company will target retailers and customers through stores like grocery, pharmacies etc. An initial investment of Rs. 3.5 lakhs is estimated. Market research found customers prefer affordable, high-quality bags in various colors and sizes. A marketing campaign will create brand awareness. Break-even is expected in the first year. Profits are projected to grow over five years as the company expands its product lines. The goal is to contribute to a plastic-free India while providing jobs.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    22 views15 pages

    Business Idea

    Uploaded by

    Janaka Rumesh Gamlath
    Green Bags is a start-up that will manufacture reusable cloth shopping bags and handbags. It aims to address the problems of plastic pollution from single-use plastic bags. The company will target retailers and customers through stores like grocery, pharmacies etc. An initial investment of Rs. 3.5 lakhs is estimated. Market research found customers prefer affordable, high-quality bags in various colors and sizes. A marketing campaign will create brand awareness. Break-even is expected in the first year. Profits are projected to grow over five years as the company expands its product lines. The goal is to contribute to a plastic-free India while providing jobs.

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    CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT)

    FACULTY OF MANAGEMENT STUDIES (FMS)


    INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (IIIM)
    M BA P RO G R A M M E ( BATC H : 2 0 2 1 - 2 3 ) ,
    S E M E ST E R- I I I
    E N T R E P R E N E U R S H I P A N D M S M E S ( E M S M E S ) ( P R AC T I C A L )

    GREEN BAGS
    (RE-USABLE SHOPPING & HAND BAGS)
    F O R A P L A S T I C F R E E C O U N T RY

    WAGA GAMLATHLAGE JANAKA RUMESH GAMLATH


    21MBA140
    Semester 3 – MBA- IIIM-CHARUSAT
    FLOW OF PRESENTATION
    • Introduction of the business idea
    • Problem/pain point of customer
    • Overview of the company
    • Target audience
    • An estimate of resources required to implement the solution
    • Market research
    • IMC campaign
    • Break even point
    • Five years projection
    • Conclusion
    Introduction of a Business Idea
    People are used to use single-use plastic bags for decades now when
    they shopping, which has a very negative effect to environment at
    the end because of poor waste management by the same people
    who use those plastic.
    At this very moment more than 25 Indian states and UTs have
    banned the use of single-use plastic bags.
    We intend to manufacture eco-friendly reusable shopping/grocery
    bags and hand bags using clothes (cut pieces) which customers can
    get for a very reasonable price.
    Problem / Pain point of the Customer
    • Disposing single use plastic bags into the environment leads to environment pollution
    • Government policies on single use plastics
    Overview of the company
    • ‘Green Bags’ is a start-up company where we will be primarily
    manufacturing eco-friendly shopping bags using cut-pieces of cloths
    and other cloth materials.
    • In addition to the shopping bags, we will also be manufacturing ladies
    hand bags at the initial phrase of the company. Furthermore, we have
    planned to expand our product portfolio with school bags and laptop
    bags withing 2 years of commencement of the business.

    • Vision – To become the top 5 companies in the state which provides


    eco-friendly cloth shopping bags.
    • Mission – To contribute make our country a plastic free country.
    Target Market / Audience
    Retailers and all customers who go
    to shop at,
    •Grocery stores
    •Supermarkets
    •Vegetable/fruit shops
    •Pharmacy/medical stores
    •Clothing stores
    An estimate of resources (time, money, etc)
    required to implement the solution
    An estimate of around 3.5 lakhs rupees would require to initiate the project for the
    following.
    •Rent
    •Machinery
    •Raw materials
    •Labor
    •Furniture
    •Marketing
    Market research
    Questionnaire
    1. Consumer/retailer?
    2. Gender?
    3. Interested in buying/selling re-usable cloth bags?
    4. Interested in eco-friendly products?
    5. What is more important in a eco-friendly re-usable shopping bag?
    o Price
    o Quality
    o Color range
    o Size
    Consumer/Retailer Gender INTERESTED IN ECO-FRIENDLY
    PRODUCTS?
    Retailer
    21% No
    Female
    39% 7%

    Male
    61%
    Consumer
    79% Yes
    92%

    Important characteristic
    • Majority of 100% retailers are interested in selling
    Size 10.70%
    eco-friendly cloth bags
    Color range 14.29% • Majority of 90.91% consumers are interested in
    Quality 21.43% using eco-friendly cloth bags
    Price 53.58%
    0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
    Deliverables / Unique Selling Proposition
    The solutions our company offer are,

    •Eco-friendly cloth shopping bags and hand bags

    •Reasonable prices

    •High quality

    •Variety of colors
    IMC Campaign
    We designed this integrated marketing communication campaign as a cross-channel marketing
    strategy that involves creating consistent campaigns across different platforms to provide a
    cohesive experience to the customers.
    The objectives of this IMC campaign are,
    • Attract a large customer base
    • Generate a market positioning
    • Create brand awareness
    • Create awareness on environment pollution due to the single use plastics amongst our target
    audiences.
    Break even point
    break even point

    Break Even Point = Fixed Cost x 100


    Fixed Cost + Profit

    = 33865800
    1167401

    = 29.01 %
    Five years projection
    Year
    1 2 3 4 5
    Income/Revenue
    shopping bags 2,000,000 3,500,000 5,000,000 6,000,000 10,000,000
    hand bags 800,000 1,000,000 1,200,000 1,500,000 1,800,000
    Total 2,800,000 4,500,000 6,200,000 7,500,000 11,800,000

    Expenses

    HR/Salary 666,000 716,260 788,810 865,285 945,900


    Energy 252,000 257,520 264,774 274,160 287,031
    Machinery 107,500 127,500 159,500 219,500 282,500
    Working Capital 1,242,000 1,355,100 1,532,361 1,796,203 2,184,114
    Total 2,267,500 2,456,380 2,745,445 3,155,147 3,699,545
    EBDIT 532,500 2,043,620 3,454,555 4,344,853 8,100,455
    EBIT 517,750 2,030,345 3,442,607 4,334,100 8,090,777
    EBT 506,830 2,019,425 3,431,687 4,334,100 8,090,777
    Tax 339,049 792,828 1,216,506 1,487,230 2,614,233
    Net Profit 167,781 1,226,598 2,215,181 2,846,870 5,476,544
    Conclusion
    Our company ‘Green Bags’ comes up with the solution of providing eco-friendly and re-usable
    cloth shopping bags and hand bags which are high quality with range of colors for affordable
    prices.
    The company expected to be much profitable from the second year of commencement of
    business and grow in the market as sustainable product manufacturer in the state of Gujarat.
    The ultimate motive of this proposed enterprise is to contribute to make this country a plastic
    free nation while providing job opportunities to rural area low income individuals.
    THANK
    YOU

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