Q2 Language of Research Advocacy and Campaign

1 – Stand up
2 – Pickup the pieces of papers under

your chair
3 – Arrange your chairs
4 – Fix yourself
5 - Prayer
LANGUAGE
Language of
Research,
Campaigns and
Advocacies
Objectives
• Define research, campaigns, and advocacies
• Distinguish the distinct features of research,
campaigns, and advocacies
• Familiarize on the language of research, campaigns,
and advocacies
Have you ever listened to someone
campaigning for a certain cause or talking
about a particular advocacy?
1. What specific message does it try to convey?
2. Do you feel pressured to care or act after reading its

content? Why or why not?
3. When and where do you usually encounter materials

like the one you have just examined?
Language plays an essential role in our
lives. It enables us to inform, entertain,
influence, and persuade others.
Research Campaign Advocacy
RESEARCH
careful and detailed study into a
specific problem, concern, or issue
using the scientific method
RESEARCH
The aim of research is to communicate
discussions and present corresponding
findings for variables studied.
RESEARCH
Research also makes use academic and
persuasive language.
CAMPAIGN
planned set of activities that people
carry out to attain a certain goal or
objective.
CAMPAIGN
The aim of campaign is to excite, persuade

and/or motivate listeners.
CAMPAIGN
tries to convince listeners by employing

strong and emphasized persuasive
language.
ADVOCACY
activities that argue, plead, support, or

favor a certain cause.
ADVOCACY
The aim of advocacy is to influence
decision making especially with
issues involving social, political,
environmental and economic
perspectives.
ADVOCACY
Presents strong points that may either
support or contradict existing policies and
legal mandates.
Research Campaign Advocacy
-COMMUNICATE -EXCITE -INFLUENCE

-PRESENT -MOTIVATE
COMMON LANGUAGE
TO
Direction: Read the statements carefully. Write TRUE if the statement is correct,
and FALSE if not.
_____1. Language plays an important role in achieving one’s purpose for
writing.
_____2. Supporting a campaign or an advocacy requires the use of
strong persuasive language.
_____3. Research employs specialized language that usually depends
on the topic or field being studied.
_____4. One’s choice of words does not matter when delivering a
campaign speech.
_____5. To persuade or influence is generally the main goal of
campaigns.
Direction: Read the statements carefully. Write TRUE if the statement is correct,
and FALSE if not.
TRUE Language plays an important role in achieving one’s purpose for
_____1.
writing.
TRUE
_____2. Supporting a campaign or an advocacy requires the use of
strong persuasive language.
TRUE
_____3. Research employs specialized language that usually depends
on the topic or field being studied.
FALSE
_____4. One’s choice of words does not matter when delivering a
campaign speech.
TRUE To persuade or influence is generally the main goal of
_____5.
campaigns.
What is persuasion?
Convincing others to change their point of
view, agree to a commitment, purchase a
product or service, or take a course of
action.
1. Emotive Language
involves the use of words that evoke
emotions and make people feel in a certain
way.
1. Emotive Language
• The robbers brutally murdered the poor victim
after getting his all belongings.
• The robbers killed a man after robbing him.

2. Modal Verbs
the use of words that express modality or
how likely something is going to
happen helps adjust the level of certainty
of events to suit arguments.
3. Involving the reader
this is done using personal pronouns like
you, your, we, our, and indicative words
like together.
4. Rhetorical Questions
questions that are not supposed to be
answered. Instead, they are asked for effect,
to illustrate a point or let the reader
think.
4. Rhetorical Questions
• Who wouldn’t want to be a
millionaire?
• Do we really want our planet to
survive?
• Are you kidding me?
5. Using evidence
involves the use of facts, figures, or
quotes from experts to highlight the
writer’s authority and make the
arguments presented more convincing.
6. Repetition
this technique involves repeating
keywords, phrases, or ideas to appeal to
the readers.
6. Repetition
“Almost nothing was more annoying than
having our wasted time wasted on
something not worth wasting.”
- Joshua Ferris (Then we came to the End)
7. Adjectives and adverbs
using carefully selected adjectives and
adverbs makes it possible for the writer to
influence how the readers feel.
8. Association
this technique tries to link an object or an
idea with something already liked or desired
by the target audience such as wealth,
success, pleasure, and security.
8. Association
Example:
Vote for cleaner air.

Vote for Juan Dela Cruz as President.
9. Bandwagon
technique that makes audience believe the
idea that “everyone is doing it” or that
everyone likes something.
9. Bandwagon
Example:
“Everyone is voting for Juan Dela Cruz, so

definitely he is the best presidential
candidate.”
10. Experts
relying on expert advice from trusted people
like doctors, scientists, and other
professionals for things that the audience do
not know.
1. How would you describe the language used?
2. What language devices used in persuasion? Give one and
justify your answer.

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1 – Stand up

2 – Pickup the pieces of papers under

2. Do you feel pressured to care or act after reading its

3. When and where do you usually encounter materials

The aim of campaign is to excite, persuade

tries to convince listeners by employing

activities that argue, plead, support, or

-COMMUNICATE -EXCITE -INFLUENCE

• The robbers killed a man after robbing him.

Vote for cleaner air.

“Everyone is voting for Juan Dela Cruz, so

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