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    Neuro-Bunk MB

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    selimhan
    Here are a few examples of companies I found making questionable neuroscience-related claims without strong evidence to back them up: - BrainTap - Claims their headset can "rewire your brain" and help with things like anxiety, depression, PTSD through "neuropriming" but no published research. - NeuroGum - Chewing gum said to boost brain performance through "nootropics" but the active ingredients seem unsupported. - Neurohacker Collective - Sells supplements for things like "brain optimization" and "cognitive enhancement" through proprietary blends but light on data. - Mind Lab Pro - Nootropic supplement brand that leverages buzzwords like "neurotransmitters" and "adapt

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    Neuro-Bunk MB

    Uploaded by

    selimhan
    101 views8 pages
    Here are a few examples of companies I found making questionable neuroscience-related claims without strong evidence to back them up: - BrainTap - Claims their headset can "rewire your brain" and help with things like anxiety, depression, PTSD through "neuropriming" but no published research. - NeuroGum - Chewing gum said to boost brain performance through "nootropics" but the active ingredients seem unsupported. - Neurohacker Collective - Sells supplements for things like "brain optimization" and "cognitive enhancement" through proprietary blends but light on data. - Mind Lab Pro - Nootropic supplement brand that leverages buzzwords like "neurotransmitters" and "adapt

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    Here are a few examples of companies I found making questionable neuroscience-related claims without strong evidence to back them up: - BrainTap - Claims their headset can "rewire your brain" and help with things like anxiety, depression, PTSD through "neuropriming" but no published research. - NeuroGum - Chewing gum said to boost brain performance through "nootropics" but the active ingredients seem unsupported. - Neurohacker Collective - Sells supplements for things like "brain optimization" and "cognitive enhancement" through proprietary blends but light on data. - Mind Lab Pro - Nootropic supplement brand that leverages buzzwords like "neurotransmitters" and "adapt

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    101 views8 pages

    Neuro-Bunk MB

    Uploaded by

    selimhan
    Here are a few examples of companies I found making questionable neuroscience-related claims without strong evidence to back them up: - BrainTap - Claims their headset can "rewire your brain" and help with things like anxiety, depression, PTSD through "neuropriming" but no published research. - NeuroGum - Chewing gum said to boost brain performance through "nootropics" but the active ingredients seem unsupported. - Neurohacker Collective - Sells supplements for things like "brain optimization" and "cognitive enhancement" through proprietary blends but light on data. - Mind Lab Pro - Nootropic supplement brand that leverages buzzwords like "neurotransmitters" and "adapt

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    Starter Claims on a label of a (real) drinks

    product, called ‘Neurobliss’:


    ● Helps to reduce stress
    ● Enhances your mood
    ● Promotes a more focused
    concentration
    ● Increases a positive outlook

    Would you pay money for this


    product? Explain your answer.
    Starter 1. How could these claims be checked?
    2. How can we distinguish between actual results,
    and ones associated with a placebo effect?
    3. To what extent is our willingness to part with
    money for a product like this linked to our need
    for it (eg - during stressful time, like exams,
    etc.)?
    4. Can these claims be falsified?
    5. To what extent might the manufacturer be
    banking on the fact that everyone would pay
    money for this product just once to try it?
    “Extraordinary claims
    require extraordinary
    evidence.” (Carl
    Sagan)

    How does Carl Sagan’s


    statement relate to our
    TOK discusison?
    ‘Clinically
    proven’
    What does this phrase
    mean, and why do you
    think it is used on so
    many products?
    ‘Clinically proven’
    ● ‘Clinically’ - scientific conditions, experts, controlled,
    laboratory, etc.
    ● ‘Proven’ - certain, overwhelming evidence, trials,
    extensive testing, etc.
    ● Something that is ‘clinically proven’ is something (we
    would expect) that has been tested in strict scientific
    conditions, and which has been replicated many times,
    leading to something we can trust with a great deal of
    confidence.
    ‘Clinically
    proven’
    What does this phrase
    mean, and why do you
    think it is used on so
    many products?

    Watch the video. Is the


    reality of ‘clinically
    proven’ the same as
    your interpretation of
    what this meant?
    Molly Crockett on
    ‘neuro-bunk’
    Watch Molly Crockett’s TED talk Beware neuro-bunk.

    Answer these questions; try to include ‘pseudoscience’ and


    ‘correlation and causation’ within your answers.

    1. What was MC’s original experiment?


    2. How did the media alter this?
    3. Why did she conclude this was a big deal?
    4. Why do you think Crockett refers to these type of claims as
    ‘neuro-bunk’?
    5. Why are people vulnerable to it, and how can we detect when
    it is being used?
    Neuro-bunk companies
    ● Go online, and try to find examples of companies making
    claims about products that don’t have scientific evidence
    to support them.
    ● Try to find ones in particular that rely on ‘neuro-bunk’ and
    ‘psycho-babble’

    ● Think: How does language affect our acceptance of


    knowledge claims?

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