Chapter 3

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BUSINESS

RESEARCH METHODOLOGY

Chapter 3
DEFINING RESEARCH
PROBLEM
Chapter 3
Defining Research Problem

 'What is a problem' is a problem

Business Research Methodology


Himalaya Publishing House Dr. J K Sachdeva
Chapter 3
Defining Research Problem

 Practical problems in the field


 Study the case properly and define the problem
 The Literature Review
 Concept mapping

Business Research Methodology


Himalaya Publishing House Dr. J K Sachdeva
Chapter 3
Defining Research Problem

Literature Review
 credible research studies
 major relevant constructs
 appropriate measurement instruments
 prior experiences

Business Research Methodology


Himalaya Publishing House Dr. J K Sachdeva
Chapter 3
Defining Research Problem

 Concept mapping is a structured process, focused


on a topic or construct of interest, involving input
from one or more participants, that produces an
interpretable pictorial view (concept map) of their
ideas and concepts and how these are interrelated.

Business Research Methodology


Himalaya Publishing House Dr. J K Sachdeva
Chapter 3
Defining Research Problem

Some problems (Discuss and narrow down)


 “Customers complain that after sales service is poor”
 “There is always a cash crunch in treasury”
 “Customers’ acceptance of a new product”
 “Attributes of the product”
 “Demand of the product”
 “Substitute of the product”
 “Students’ perception of the management college”
 “Middle management is lethargic”
 “Relationship of demand and price of our product”
 “ Export of Gem Stones”
 “Style of Corporate Management and Goals”
 “Increasing productivity through labour management cooperation”
 “Foreign Reserves and Management Risk”
 “Supply Chain Management”
 “Theory and practice in value management”

Business Research Methodology


Himalaya Publishing House Dr. J K Sachdeva

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