Assignment 1-Questionnaire Design to

understand Consumer preference and

demographics
Launching a bath soap product – Questionnaires designed to
evaluate and understand the customer needs. So after collection we
can input the feedbacks into the survey and make it much better.
This is considered as the early stages of any product launch for a
bath soap product we are working at. Trying to introduce newness
of the product so the more customers preference to choose the
product is higher.
 Initial stage Questionnaire design to understand Consumer preference and demographics for Launching a
bath soap product.
Marketing Research on Launching Bath Soap - Please Choose your Preferences from below options
1. What are your preferences for buying a bathing Soap ? -To prevent dryness/oiliness / -Cleanse body, Feels freshness/ -
Deodorize, Fragrance /-None of the above
2. Why do you use soaps ? - Health, Hygiene/- Cleanse body, Feels freshnesh /-Deodorize, Fragrance/-Don't know
3. Which soap you prefer ? Cinthol, Dettol, Santoor, Pears, Dove, Any Othe
4. Would you prefer different soap for face an body ? Yes , No, Sometimes
5. What SOAP fragrance you like ? Flower, Musk, Sandal, Medicinal, Any Other
6. How many bath soaps per month you buy ? 1-3 / 3-6/ 6-9/ Anyother
7. How many times a day you take bath ? Once, Twice, Thrice, More than 3 times
8. Do you all use same soap at family? Yes , No
9. Is there any issue in the current soap they are using ? If Yes, Please write why Yes If No, Please write why No.
10. Do you like to use anti-biotic soap ? Yes, No, Maybe
11. Where do you buy your bath soap ? Super market, Daily Grocery market, Online, Any other
12. Please write your feedback if you feel anything missing in the survey and could have been better.
Thank you for your help
Type here…..
Feedbacks/Responses/Improvements to survey questionnaire - We have got 27 responses from different
people.
Questions sound too personal. People won't be comfortable answer such straightforward questions - such as how
many time you take bath, do you all use same soaps.
It would be great to capture soap along with shampoo and moisturiser solutions to complete my daily routine of
freshness. It would be great if I get a packaged deal for the same.
In Questions where “Any other” is mentioned, user must be provided an option to enter their choice rather than just
selecting “Any Other” Q1 and Q2 are redundant as bathing soaps will be used for bathing :) so we can capture the
properties in a single question.
“Is there any issue in the current soap they are using ?“ For this question it will be difficult for a person to provide the
right input. Consider a large family where diff ppl are using diff soaps. It will become too descriptive. All the
characteristics of soap must be captured in a sequence. “Do you like to use anti-biotic soap ?” looks a little out of
sequence.
Options around what would a customer want more from the existing product might help the team to build/launch
the product
Could ask what the customer values most - price, brand, quality or something else
I prefer bodywash over bath soap
Preference of soaps varies due to weather. Which is lacking in questionnaire
The questions and few options seems repeating. Example q1&2, q9 for options
You could ask about chemical and herbal soaps.
 Fixing issues and redesigning the survey questionnaire as reported in
the response feedbacks.
1- Questions sound too personal. People won't be comfortable answer such straightforward questions - such as
how many time you take bath, do you all use same soaps. --- Fix- removed personal questions 7,8, updated in
final questionnaire
2. It would be great to capture soap along with shampoo and moisturiser solutions to complete my daily routine
of freshness. It would be great if I get a packaged deal for the same. ---- Fix - Adding 1 survey question for the
same as per user needs. (Question 7 and Question 8 in survey)
Q. Do you like single bathsoap or multiple pack of bathsoaps or packaged deal like Shampoo+BathSoap+Moisturizer ---
Option 1. Single bath soap/ option 2. Multiple bathsoap/ option 3. Packaged deal of shampoo, bath soap, moisturizer/
option4. Packaged Deal Shampoo, BathSoap .
3. I prefer bodywash over bath soap. --- Fix- adding a survey question for knowing bodywash preferences.
Q. Do you prefer a bath soap or a bath gel/bodywash ? --- Bath soap/bodywash gel/ Both are fine
4. Could ask what the customer values most - price, brand, quality or something else . Fix – introduced a question
requested as feedback which is important to understand customer sentiments.
Q. What is most important for you ? --- Price, Brand, Quality or something else - type
5. what would a customer want more from the existing product might help the team to build/launch the
product.
Fix - Added survey question for the same.
Q. Would you prefer to use a completely new soap ? - - - Yes/No/Not sure
Q Would you buy the Soap if introduced with missing needs mentioned above? - - - Yes /No/ Not sure.
 Fixing issues and redesigning the survey questionnaire as reported in
the response feedbacks.
6. In Questions where “Any other” is mentioned, user must be provided an option to
enter their choice rather than just selecting “Any Other” Q1 and Q2 are redundant as
bathing soaps will be used for bathing :) so we can capture the properties in a single
question.
Fix – Added options to enter choices of anyother values in final questionnaire.
7. You could ask about chemical and herbal soaps. Fix- Updated Q12 to accommodate
the users need.
Q12Which soap do you like to use ? Anti-Biotic Soap/Chemical Soap/Herbal Soap/Natural Soap
8. Preference of soaps varies due to weather. Which is lacking in questionnaire.
Added a questionnaire in the final survey for choosing soap preference according to
weather.
8. Do you prefer to use different soaps in different weather?
Yes/No, please type your preferences :___________________
9.
Final set of Questionnaires after fixing the issues using feedbacks from respondants.
• Marketing Research on Launching Bath Soap - Please Choose your Preferences from below options
1. What are your preferences for buying a bathing Soap ?
-To prevent dryness/oiliness / -Cleanse body, Feels freshness /-Deodorize, Fragrance / -None of the above/-Anyother(type
your choices)
2. Which soap you prefer ?
Cinthol, Dettol, Santoor, Pears, Dove, Any Other(type your choices)
4. Would you prefer different soap for face an body ?
Yes , No, Sometimes
5. What SOAP fragrance you like ?
Flower, Musk, Sandal, Medicinal, Any Other(type your choices)
6. What more do you expect from your existing soap.
Type: _______________________
7. Would you prefer to use a completely new soap ?
Yes/No/Not sure
7 a. Would you buy the Soap if introduced with missing needs mentioned above?
Yes /No/ Not sure.
8. Do you prefer to use different soaps in different weather?
Yes/No, please type your preferences :___________________
Final set of Questionnaires after fixing the issues using feedbacks from respondants.

8 How many bath soaps per month you buy ? 1-3 / 3-6/ 6-9/ Any other(type your choices)
9. Do you like single bathsoap or multiple pack of bathsoaps or packaged deal like
Shampoo+BathSoap+Moisturizer
1. Single bath soap/ 2. Multiple bathsoap / 3. Packaged deal of shampoo, bath soap, moisturizer/
4. Packaged Deal Shampoo, BathSoap
10. Do you prefer a bath soap or a shower gel ? Bath soap/bodywash/shower gel / Both are fine
11. Is there any issue in the current soap they are using ?
If Yes . Please write why Yes/No. If No . Please write why Yes/No.
12. Which soap do you like to use ? Anti-Biotic Soap/Chemical Soap/Herbal Soap/Natural Soap
13. Where do you buy your bath soap ? Super market/ Daily Grocery market/ Online/Any other(type
your choices)
14. What is most important for you ? Price, Brand, Quality or anything else - (type your choices)
15. Please write your feedback if you feel anything missing in the survey and could have been better.
Thank you for your help
Type here…..