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    Grocery Industry

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    Alex Researchers
    The document discusses several major grocery chains in the US including Walmart, Kroger, Safeway, and Costco. It notes that Walmart has a strong loyalty program that tracks purchases and offers rewards. Kroger is the largest grocery chain and collects extensive customer data through its loyalty card program to gain insights into buying patterns. Safeway also analyzes customer receipts and runs surveys to understand demographics. Costco is a membership-only warehouse club and the second largest retailer worldwide behind Walmart.

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    © All Rights Reserved
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    Grocery Industry

    Uploaded by

    Alex Researchers
    15 views30 pages
    The document discusses several major grocery chains in the US including Walmart, Kroger, Safeway, and Costco. It notes that Walmart has a strong loyalty program that tracks purchases and offers rewards. Kroger is the largest grocery chain and collects extensive customer data through its loyalty card program to gain insights into buying patterns. Safeway also analyzes customer receipts and runs surveys to understand demographics. Costco is a membership-only warehouse club and the second largest retailer worldwide behind Walmart.

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    Grocery Industry (1)

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    The document discusses several major grocery chains in the US including Walmart, Kroger, Safeway, and Costco. It notes that Walmart has a strong loyalty program that tracks purchases and offers rewards. Kroger is the largest grocery chain and collects extensive customer data through its loyalty card program to gain insights into buying patterns. Safeway also analyzes customer receipts and runs surveys to understand demographics. Costco is a membership-only warehouse club and the second largest retailer worldwide behind Walmart.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    15 views30 pages

    Grocery Industry

    Uploaded by

    Alex Researchers
    The document discusses several major grocery chains in the US including Walmart, Kroger, Safeway, and Costco. It notes that Walmart has a strong loyalty program that tracks purchases and offers rewards. Kroger is the largest grocery chain and collects extensive customer data through its loyalty card program to gain insights into buying patterns. Safeway also analyzes customer receipts and runs surveys to understand demographics. Costco is a membership-only warehouse club and the second largest retailer worldwide behind Walmart.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 30

    US Grocery Industry

    JAKE GOLDEN, DIANE GOLDSHER, KELLY FIELD &


    GABRIELLE RHOMBERG
    Walmart
    JAKE GOLDEN
    Walmart loyalty program
    • Walmart has a great loyalty
    program which tracks
    customer purchases and
    offers cash back rewards

    • Offers discount and what


    consumer might buy
    Target generation of people

    Baby boomer are


    Walmart biggest
    customers
    Walmart share of wallet
    Walmart were do they shop
    Walmart customer experience
    Kroger
    DIANE GOLDSHER
    Company Overview
    Largest grocery chain in the US
    Customer data important to Kroger
    Bought a data specialist company Dunnhumby to analyze their customers
    The “four keys” of Kroger’s customer
    ◦People
    ◦Products
    ◦Shopping experience
    ◦Price
    Kroger
    Loyalty Card

    Used to gather information

    Information is used to determine buying patterns

    Buying patterns then drive sales

    Competitive Advantage!

    Over 90% usage


    Peopl
    e
    Peopl
    e
    Peopl
    e
    Products
    Healthy options are a growing trend

    Offer “Live Naturally” Line

    $11 Billion in sales last year

    Total organic sales = $35.9

    B
    Shopping
    Experience
    Shopping
    Experience
    Shopping
    Experience
    KELLY
    FIELD
    Company Overview
    -3rd Largest grocery chain in the United States
    -Founded in 1915 by Marion Skaggs in American Falls, Idaho
    -Headquarters: Pleasanton, California
    -Subsidiary of Albertsons
    -1,326 stores located around the U.S
    ◦-Western, Mid Western, Atlantic regions of the US
    ◦197,000 employees
    How Safeway collects customer data
    - Safeway keeps tabs on customer receipts to generate wallet data.
    Demographics
    - Collected through
    demographic surveys on the
    mobile app.
    - Based off of 300,000
    shoppers who utilize their
    app.
    Customer loyalty
    - Safeway savings club built by provisions marketing in Concord, Massachusetts.
    - Members only discounts on certain merchandise throughout the store.
    - Divides customers into “primary“ and “secondary” shoppers.
    - personal recognition
    Costco Wholesale
    GABRIELLE RHOMBERG
    Company Overview
    The Largest American membership-only warehouse club
    2nd largest retailer in the world after Walmart (Revenue)
    Employs around 205,000 employees
    ◦88,000 are part-time

    Headquarters: Issaquah, Washington


    Peopl
    e
    Dat
    a
    People
    Products
    References
    Bells, S. (2015, October 30). The Kroger co.: from corner store to supermarket giant. Market Realist. Retrieved
    from http://marketrealist.com/2015/10/snapshot-krogers-business-financial-performance/
    "Costco Shopper Insights and Demographics." Infoscout.co. N.p., n.d. Web. 03 May 2017
    Denman, T. (2015, December 8). Kroger’s improved analytic capabilities powers merchandising decisions.
    Retail
    Info Systems News. Retrieved from https://risnews.com/krogers-improved-analytic-capabilities-powers-
    merchandising-decisions
    Groenfelt, T. (2013, October 28). Kroger knows your shopping patterns better than you do. Forbes.
    Retrieved from
    https://www.forbes.com/sites/tomgroenfeldt/2013/10/28/kroger-knows-your-shopping-patterns-better-
    than-
    you-do/#5e1db5746a29
    Kroger. (2015). 2015 Annual Report. Retrieved from
    http://ir.kroger.com/Cache/1500085468.PDF?O=PDF&T=&Y=&D=&FID=1500085468&iid=4004136
    Lowery, K. (2017, February 6). Using new data insights to grow and maintain loyalty with Kroger
    and The Wall
    Street Journal. Sailthru. Retrieved from
    http://www.sailthru.com/marketing-blog/using-new-data-insights-to-
    grow-and-maintain-loyalty-with-kroger-and-the-wall-street-journal/
    Walmart shopper insights. (2017). InfoScout. Retrieved from http://infoscout.co/retailer/walmart

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