Media Production 1, Chapter 1

Download as pptx, pdf, or txt
Download as pptx, pdf, or txt
You are on page 1of 14

Media Production 1

MPR 120
Lecturer contact details:
Name: Nokhwezi Magojane
E-mail: [email protected]
A career in broadcast journalism
• interest in current affairs
• be sceptical
• develop ideas & have facts to back them
• work well in a team & under pressure
• communicate quickly & clearly
• understand law
• flexibility & adaptability
• etc, page 4
Writing skills
• use simple English
• avoid ambiguity
• explain jargon
• relate to human experiences e.g
many litres - swimming pool
riding a long distance - from the earth to the moon
Qualities in the broadcast journalist
• commitment, long working hours
• independent worker
• understand digital workflow
• basic qualities - intelligence, curiosity, creativity, writing skills
• additional qualities - vitality, vivacity, energy, enthusiasm, etc

NB: news editors are always looking for that extra something
Getting a foot into the door
(on air, global website, etc)

• prove how good you are:


- market yourself
- use charm & wit
• it is not what you know but who you know that counts
- visit news editors
- send recordings of your work & CV
- follow up, asking for a meeting
Your demo:
• should be short & oustanding
• on a CD/ memory stick/ memory card/ your website link
• should include 3-minute radio bulletin
• followed by a 2½ minute interview
• and 2½ minute news report
For TV
• send a short demo of your work on DVD (following same steps)
Your CV:
• should be printed & well laid out
• use simple format & font
• give names, address, phone, email, date of birth, relevant
experience, educational qualifications, language skills, previous
employment, drivers licence, hobbies & achievements, names
& contact details of 2 references
• also add Unique Selling Point (USP)
- what's special about you?
- are you an expert in something?
- have you played international sport?
The interview
• preparation is everything
• know the radio or TV station (study their websites)
• have constructive comments
• have ideas on how to develop their stories
• be prepared to:
- face news reading
- news writing
- even a screen test
• be early & dress smart
Standard interview questions:
• Why do you want to work here?
• What can you offer us? (give examples of what you've done)
• What do you think of the channel/station output?
• What do you see yourself doing in 5 years time?
• Do you work well in a team?

NB: come over as confident, positive, interesting & lively


Multi-tasking
Separation between radio, TV & online news has vanished
• now it is broadcast media or multi-media
• you can study radio & go into TV or a newspaper
• you should be able to provide video & audio too
• many TV news services also provide radio & vice versa
Surviving editorial meetings
• have practical & original ideas for coverage
• for a newcomer silence is fine, only few days
• newcomer is expected to be as good as the veteran
• these meetings also test accuracy & impartiality
• they give a chance of reviewing audience feedback from
website
Formal & practical training for broadcast
journalism
Good training means a chance to do:
- practical things
- make mistakes before the real airtime
Broadcast journalism courses mostly include:
- plenty of writing
- radio & TV production
- reporting skills
- IT skills
- media law
- regulatory & ethical issues
The BJTC
• In the UK, the Broadcast Journalism Training Council (BJTC)
is a partnership of all main employers in the industry
• main employers:
- the BBC
- ITV News Group
- Sky News
- Reuters, etc
• visit The BJTC website (www.bjtc.org.uk) for college courses

You might also like