Social & Digital Media Analytics

Platform & Services Credentials

www.sonarplatform.com
Using Social Data to Understand
Market Perception

Only accounting for data generated by the open web, the world’s
population generates 2.5 Quintillion bytes of data every day, with
90% of that data generated only within the last 2 years.

SOCIAL MEDIA IS BASICALLY

EXPERIENCE SHARING
Data Source Capabilities - Content
Channel Extraction Capability

Twitter Tweets, RTs, Replies, Favorites

Facebook Public Pages, Public Posts from Private Accounts, Post Search, Comments, Comment Replies, Reactions, Location Tags, Bio Information

Instagram Public Profiles, Image Content, Comments, Likes, Location Tags, Bio Information

Youtube Video Content, Comments, Likes, Tags

Online Media Article Content, Comments, Ad Value, Author/Reporter

Marketplace Store Name, Product Views, Product Shipped, Pricing Information, Reviews, Comments, Product Media, Location

Blogs Article Content, Author

Whatsapp Chat Content, Author, Date Time, Conversation Block

3 | Social Media Analytics Proposal for Grab SG

 Collected conversations are processed using a proprietary text &
Focus on Perception Data image analytics algorithms, classifying sentiment, entities and other
Processing relevant topic based information to be displayed on the Dashboard,
alert system or report materials

Owned Brand & Competitor

Negative Themes & KOLs

Top Issues, Top Users, Top

Cities

Sonar Platform Sentiment & Classification Process

4 | Social Media Analytics Proposal for Grab SG

 Understanding Perception
This is How Your Company is Perceived = Customer Centricity
Conversations on Twitter, Instagram, Facebook, Youtube from 10 May – 31 May 2019

Metric Your Brand Competitor Brand

Posts 999,999 999,999

Engagements 999,999 999,999

Authors 999,999 999,999

Positive Sentiment 999,999 999,999

Negative Sentiment 999,999 999,999

Methodology
Social Media Based Market Research & Profiling
Brief
Keywords & Accounts

Social listening is the process of collecting

data from social platforms and forums on a
chosen topic. This could be a brand, an
industry, or anything at all. Reporting Collection
Automated Reports Data Sources
Insights, Profiling
Segmentation
The collected data is then analyzed to find
trends and useful insights. This can influence
a wide range of processes including business
operations such as Marketing, Sales and
Operations

Processin
Output
Dashboard, API NLP, g
AI, ML
Alerts

6 | Social Media Analytics Proposal for Grab SG

About Us
Bringing Companies A Step Closer To Their Audience

Sonar is an analytics platform that draws intelligence from Experience

Data (EXdata) to power self-written AI based strategies and
recommendations. Artificial Intelligence allows Sonar to analyze a
multitude of posts of words, images and speeches and emerge with an
understanding of what the consumer thinks, feels and wants from a
product or service. And most importantly, the emotional “why”
information that drives perception and decision making .

In order to obtain a complete picture of the consumer experience journey,

data points are extrapolated from separate EXdata points originating from
both open web and deep web sources. Open web sources are extracted
from public social media and google indexed websites that contain any
form of experience, whereas deep web sources originate from privileged
access-only customer data and experiences owned by each respective
company, such as conversation from chat, in-app, email, instant
messaging, internal customer care and others.

7 | Social Media Analytics Proposal for Grab SG

FEATURES
Sonar Analytics

More Metrics, Increased Sentiment &

Categorisation Accuracy

Perception, Sentiment & Benchmarking

Driven Interface

Customisable

Increase data capture capabilities including

enhanced Facebook, Instagram &
Marketplace Analysis Capability

Self-Service, Keyword Recommendations &

Automated AI Driven Reports
Easy Setup & Data Configuration
Data Mining Self Configuration

CLOUD BASED SAAS

Users have the ability to define their own specific

topic and keywords using both simple and advanced
methods with industry standard boolean expressions

Options are available to track and analyse

keywords/phrases, individual or group hashtags and
specific accounts on popular social media channels

Platform users are also provided a sample of posts

from the keywords or accounts of their choosing to
make sure the results are relevant to their objectives

Sample Posts on Any Keyword

Instant Benchmarking & Top Issues Account or Keyword Performance Benchmarking

SONAR ANALYTICS CLOUD

Sonar Analytics groups keywords and accounts into

“objects” for analysis and comparison. These
objects are instantly available for comparison
purposes, with the aim of providing users with vital
metrics such as share of voice, engagement, reach
and others.

Key themes are processed dynamically and

compiled based on top term frequencies. Top these
can be filtered by date, object, group or by data
source. Users also have the option to drill down and
discover insights specifically related to that word,
enabling real-time comprehension of both negative
and positive issues within a certain timefame.

Top Issue Identification Per Channel

 Automated Sentiment Analysis
Negative Sentiment Content Filtering

SONAR ANALYTICS CLOUD

Sentiment analysis and user profiling is one

of Sonar Analytics’ key platform features.
With an average accuracy of 83% in Bahasa
Indonesia, Sonar automates the
classification of each post as positive,
neutral or negative with sub “mood”
classifications such as “anger”, “frustration”
and sentence type classifications such as
“interrogative”, “greeting” and others

Sonar Analytics also generates historical

profiles on a social media account’s
engagement with tracked keywords or
account to build context of a persons
experience or engagement with a brand,
Historial Engagement Profiling
product or service
Advanced Conversation Extraction
Public Posts From Private Profiles Extraction

SONAR ANALYTICS CLOUD

Sonar Analytics can capture any public

conversation and content in near real-
time from popular social and digital
media sources and provide direct links to
an author’s public profile for analysis.

Conversation capture and author

profiling is also available for Facebook
public posts and comments from personal
profiles and post and comment extraction
from Instagram posts and comments

Historical Sentiment Analysis Instant Profiling Based on Public Information

Multi-Channel Influencer Analysis Top Influencers Based on Engagement Across Each Channel

SONAR ANALYTICS CLOUD

Sonar Analytics defines and ranks key

profiles or “influencers” on all social
media channels based on their respective
engagement and reach upon mentioning
tracked keywords or total engagements if
account tracking is enabled.

Sample posts and sentiment-driven post

counts are also tabulated and analysed,
enabling platform users to discover both
negative and positive leaning authors.

Profiles on Keyword / Accoun t Mentions

Daily Trends & Issue Drill-Down Metrics on Issues

SONAR ANALYTICS CLOUD

Discover key insights on any

keyword or account captured
within Sonar Analytics such as
trends, volumes, influencers and
key viral conversations.

Conversations on Issues

Top Issues
 Post Location Detection

Social Network & Geographical Analysis

SONAR ANALYTICS CLOUD

Sonar Analytics automatically generates

network connections of social media
accounts based on common engagements
such as Retweets and comments, enabling
companies to analyse influencer groups
and build enhanced engagement
strategies.

Based on location information availability

within a post (coordinates, names or
landmarks) or accounts (Location in Bio),
Sonar Analytics is able to visualize the
post geographically for easier viewing

Social Network Analysis Based On Keyword

Daily Auto Reports & 30 Minute Alerts
SONAR ANALYTICS CLOUD

With the increasing amount of social data captured, the

demand for “instant insights” is consequently becoming the
norm. Sonar Analytics key feature “daily digest” provides key
metrics and insights through email or Whatsapp group
automatically, enabling companies to keep up with todays
trends related to their company or competitors.

Sonar Analytics also supports crisis management objectives

through automated alerts on any specific keywords or
anomaly in volumes delivery every 30 minutes via email,
WhatsApp group or Slack integration.

Gmail Whatsapp Slack

AI Generated Reports
SONAR ANALYTICS CLOUD

We’re saving analysts days of work by autogenerating

industry standard market research, campaign and
influencer reports

Automated Daily, Weekly, Monthly Reports

NLG Summaries

Issue & Peak Detection

Performance Tabulation
Subscription Package
Platform Subscription Managed Services
Enterprise Package
Sonar Analytics Dashboard
Automated Insight Report Account Monitoring
Viral Meter
Raw data & visualization Keywords Modification /
Sonar Alert Reports Recommendation

Sonar Digest Sentiment Analytics On-going Keyword

Recommendation & Maintenance
All Channel Coverage
Sentiment Exclusions & Localized
WhatsApp Alert Exceptions

Daily Digest
 Reputation & Crisis Management
Technology - Microsoft Indonesia

Problem

Microsoft Indonesia launched their experimental AI (Artificial Intelligence)

product "Rinna" and wanted to find out as quick as possible on potential negative
trends that could lead to PR disasters

Solution

Sonar Platform setup a early reporting and reputation management workflow that
notified the product and PR team within 30 minutes of each potential negative
conversation and potential reach of the conversation, and calculate the possibility
of it turning into a viral issue. We used our integration with Slack and WhatsApp
Group to get this information faster the right decision makers within the company

Products & Services Utilized

• Sonar Analytics Enterprise

• Sonar Custom Reporting
• Sonar Crisis Management
• Managed Services
 Contact Us For A Demo
PT. SONAR ANALITIKA INDONESIA
Plaza Bisnis Kemang, Building 2, GF
Jl. Kemang Raya No.2
[email protected]
http://www.sonarplatform.com

@sonarplatform @sonarplatform https://www.linkedin.com/company/

sonar-platform