The Role of Logistics in Supply Chain Management
The Role of Logistics in Supply Chain Management
The Role of Logistics in Supply Chain Management
IN SUPPLY CHAIN
MANAGEMENT IN MC
DONALD
The logistics system begins with producers of the raw
materials. For McDonald's, this includes food
producers, producers of paper products, and producers
of technological devices and software. From the
producers, materials are ordered via a central ordering
system, and are shipped directly to each restaurant.
The supplier is responsible for several logistics
activities. Warehousing, shipping, and delivery are
among the most critical. The company works closely
with McDonald's and understands the company's
values, when it comes to getting supplies to
restaurants, fresh or in good condition, and ready to
use for serving consumers.
ADVANTAGE AND
DISADVANTAGE OF THE
LOGISTICS FUNTION IN
SUPPLY CHAIN
Cost Leadership
McDonald’s buys supplies in bulk and, to get lower prices
McDonald’s leases land and property they own to franchises
McDonald’s is such a well known brand name and Ronald
McDonald such a well Strategic/predatory customer selection
Mc Donalds purposefully aims their brands at kids who can
be taught to over-eat fast food and, in addition, serves things
like ultra-fatty sauces
Cost Savings
Managing logistics with efficiency will give a company control
over inbound freight, keep inventory at optimal levels,
organize the reverse flow of goods, and utilize freight moves
on the proper transportation modes all of which can cut costs
significantly. In fact, inbound freight can account for about
40% of general supply chain costs.
ACTIONS TO TAKE TO
IMPROVE THE LOGISTICS
FUNCTION IN THE
ESTABLISMENT
• Focus on order-to-delivery lead time and plan
accordingly - Customer satisfaction is the end goal of
any logistics chain since it affects how your company
is viewed. The time it takes from order placement to
delivery is one of the most crucial aspects of the
customer experience and the primary deciding factor
in their opinion of your company.
• Communication network - must be installed to
enhance interaction between the stakeholders. It is
through such interactions that new ideas can be
shared. Monitoring of the transportation process will
work effectively if measures to control it are in place.
• Modern technology may also play a role in ensuring
that goods get delivered in proper conditions. If a
mistake happens in this structure, several goods will
have to be discarded. The firm may register great
losses on such accounts.