Purposive Communication Lecture #1

PURPOSIVE
COMMUNIC
ATION
Week 1
(Lecture/Discussion #1)
What is purposive communication?
This is a 3 unit course that develops students’ communicative
competence and enhances their cultural and intercultural awareness
through multimodal tasks that provide them opportunities for
communicating effectively and appropriately to a multicultural audience
in a local or global context. It equips students with tools for critical
evaluation of a variety of texts and focuses on the power of language
and the impact of images to emphasize the importance of conveying
messages responsibly.
Objectives of the course
Describe the nature, elements, and functions of verbal and non-verbal
communication in various and multicultural contents.
Explain how cultural and global issues affect communication
Determine culturally appropriate terms, expressions and images.
Evaluate multimodal texts critically to enhance receptive (listening,
reading, viewing) skills;
Summarize the principles of academic text surface.
Processes and
principles of
effective
communication
Week 1
WHAT IS COMMUNICATION?
The root of the word “communication” in Latin is
communicare, which means to share, or to make
common (Weekley, 1967). Communication is
defined as the process of understanding and
sharing meaning (Pearson & Nelson, 2000).
WHAT IS EFFECTIVE
COMMUNICATION?
Effective communication is a key
interpersonal skill and by learning
how you can improve your
communication has many benefits.
WHAT IS EFFECTIVE
COMMUNICATION?
Communication is beyond simply putting words
into thoughts and emotions. It is done effectively
only when information is transmitted without
changing both the content and the context of the
message. Simply put, communication is the art of
creating and sharing ideas for a specific purpose..
FORMS OF COMMUNICATION
1. verbal communication, which includes the use of language,
sounds, and tone of voice
2. non-verbal communication, which includes body language and
facial expressions
3. written communication, such as through journals, emails, blogs,
and text messages
4. visual communication, which involves signs, symbols, pictures,
graphics, and emojis
WHAT IS AUDIENCE ANALYSIS?
A key element in effective communication is audience analysis.
“Audience” here does not only refer to the people listening to
you in a public speech. Rather, it refers to anyone who is
expected to receive the message you are sending. Knowing the
audience, understanding their level and how they need to receive
the information – also known as skills on audience analysis
– are extremely important in “packaging” the message and
sending it across.
WHAT IS AUDIENCE ANALYSIS?
Another aspect that needs consideration in analyzing the audience
is identifying and trying to overcome possible communication
barriers. These are not confined to physical noise (cars passing
by, someone pounding on the table) and physiological issues
(an upset stomach), but could also include cultural difference,
varying levels of expectations and experiences, and difference
in perspectives and communication styles.
EFFECTIVE
COMMUNIC
ATION
Week 1
PRINCIPLES OF EFFECTIVE
COMMUNICATION
CLARITY
This pertains to both the message and the purpose why the
message has to be sent. The message should be clear by
using appropriate language and communication channels,
but equally important is that the reason for sending and
receiving the message must be understood by both sender
and receiver
COMMUNICATION
CLARITY
COMMUNICATION
CONCISENESS
The message should be as brief as may be required
depending on one’s purpose, especially in most modern
contexts in the business and academic fields where time is of
the essence. It should be devoid of trivial details that would
hinder communication.
COMMUNICATION
CONCISENESS
COMMUNICATION
COMPLETENESS
Despite its conciseness, the message should still be complete
and accurate. Whenever necessary, background information
should be given to provide better context; facts and
observations may also be helpful.
COMMUNICATION
COMPLETENESS
COMMUNICATION
ORGANIZATION
Effective communication is usually planned in order to ensure
the systematic flow of ideas and transition from one point
to another. There are instances, however, when
communication is impromptu, but this should not be an
excuse for an organized presentation of ideas.
COMMUNICATION
ORGANIZATION
COMMUNICATION
EMPATHY
The sender of the message should be sensitive to the needs and
interests of the receiver. In case of face-to-face
communication, the speaker must always be conscious of the
reaction of the listener and adjust his/her communication
strategy accordingly
COMMUNICATION
EMPATHY
COMMUNICATION
FLEXIBILITY
Different people have different communication styles, and
consequently, different expectations. Effective
communicators know how to adapt to the varying needs
and expectations of their audience, and modify the
message or the way the message is sent to avoid
misunderstanding or misinterpretation.
COMMUNICATION
FLEXIBILITY
ANY
QUESTIONS?
THANK YOU!

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