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- Bakshi Gulam
(www.gulam.in)

Copyright 2011 Gulam.in. All Rights Reserved.

WEB 2.0

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THINGS TO PONDER OVER

Have you used web2.0? How many of you use social networking sites? How many of you are familiar with blogs? To how many wikipedia pop up in your mind when you think of searching info over the web? What is Web 2.0? What is Web 1.0?

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WEB 2.0

The term Web 2.0 is associated with web applications that facilitate interactive systemic biases, interoperability, user-centered design and developing the World Wide Web. Web 2.0 is a combination of technologies, methodologies, approaches and business models -- its not just fancy technology. Web 2.0 refers to the adoption of open technologies and architectural frameworks to facilitate participative computing WEB 2.0 is to make a reference to a group of technologies which have become deeply associated with the term: blogs, wikis, podcasts, RSS feeds etc., which facilitate a more socially connected Web where everyone is able to add to and edit the information space. Web 1.0 was all about connecting people. It was an interactive space, and I think Web 2.0 is of course a piece of jargon, nobody even knows what it means. If Web 2.0 for you is blogs and wikis, then that is people to people. But that was what the Web was supposed to be all along. And in fact, you know, this 'Web 2.0', it means using the standards which have been produced by all these people working on Web 1.0."

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WEB 2.0

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PRECURSOR TO WEB 2.0

Amazon.com has allowed users to write reviews and consumer guides since its launch in 1995, in a form of self-publishing. Amazon also opened its API to outside developers in 2002. Previous developments also came from research in computersupported collaborative learning and computer-supported cooperative work and from established products like Lotus Notes and Lotus Domino(1996), all phenomena which preceded Web 2.0.

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HISTORY

The term Web 2.0 did not resurface until 2003. In 2004, the term began its rise in popularity when O'Reilly Media and MediaLive hosted the first Web 2.0 conference. In their opening remarks, John Battelle and Tim O'Reilly outlined their definition of the "Web as Platform", where software applications are built upon the Web as opposed to upon the desktop. The unique aspect of this migration, they argued, is that "customers are building your business for you. They argued that the activities of users generating content (in the form of ideas, text, videos, or pictures) could be "harnessed" to create value.

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WEB 1.0 VS WEB 2.0

Web 1.0 was about reading was about companies was about client-server was about HTML was about home pages was about portals was about taxonomy was about owning was about web forms is about writing is about communities is about peer to peer is about XML is about blogs is about RSS is about tagging(folksonomy) is about sharing is about web applications Web 2.0

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USAGE OF WEB 2.O

Blogging Social Networking Social Bookmarking Tagging (folksonomies) Podcasting RSS Wiki Mashups
Web Based Applications Rich Internet Applications(RIA)

Web Based OS

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BLOGS

A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or videos. Entries are commonly displayed in reverse-chronological order. Wikipedia A blog is a personal (online) diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world. Digital Story Telling. Blogger.com Types: Personal blogs, Corporate and organizational blogs, political blogs, travelogs, fashion blogs, project blogs, education blogs, classical music blogs, blawgs, moblogs, vlog, photoblog, etc Defamation or liability, Political Dangers, Employability, Personal Securiy.

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SOCIAL NETWORKING

A social network service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services.

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SOCIAL BOOKMARKING & TAGGING (FOLKSONOMIES)

Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them. Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders. A folksonomy is a system of classification derived from the practice and method of collaboratively creating and managing tags to annotate and categorize content; this practice is also known as collaborative tagging, social classification, social indexing, and social tagging.

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RSS & PODCASTS

RSS (Really Simple Syndication) is a family of web feed formats used to publish frequently updated workssuch as blog entries, news headlines, audio, and videoin a standardized format. (video)

A podcast (or non-streamed webcast) is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication. (video)

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WIKIS

A wiki is a website that allows the creation and editing of any number of inter-linked web pages via a web browser using a simplified markup language or a WYSIWYG text editor. Wikis are typically powered by wiki software and are often used to create collaborative works.

A wiki invites all users to edit any page or to create new pages within the wiki Web site, using only a plainvanilla Web browser without any extra add-ons. Wiki promotes meaningful topic associations between different pages by making page link creation almost intuitively easy and showing whether an intended target page exists or not.

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MASHUPS

Applications that take information from multiple sources and merge it to provide added value.
Combining BBC Travel feeds with Google Maps to show real time traffic problems.

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WEB BASED APPLICATIONS & RIAS

Web as a platform. Shifting of centralized computing to distributed computing Lightweight programming languages enabling PC like features E.g. Google Docs & Spreadsheets

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CONCEPTS OF WEB 2.0

Rich Internet Application (RIA) - It defines the experience brought from desktop to browser whether it is from a graphical point of view or usability point of view. Some buzz words related to RIA are AJAX and Flash. Service-oriented Architecture (SOA) - It is a key piece in Web 2.0 which defines how Web 2.0 applications expose its functionality so that other applications can leverage and integrate the functionality providing a set of much richer applications (Examples are: Feeds, RSS, Web Services, Mashups) Social Web - It defines how Web 2.0 tend to interact much more with the end user and making the end user an integral part.

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TECHNOLOGIES BEHIND WEB 2.0

AJAX (Asynchronous JavaScript and XML) Adobe Flash and the Adobe Flex framework

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AJAX

Ajax programming uses JavaScript to upload and download new data from the web server without undergoing a full page reload. To allow users to continue to interact with the page, communications such as data requests going to the server are separated from data coming back to the page (asynchronously) The data fetched by an Ajax request is typically formatted in XML. When this data is received via Ajax, the JavaScript program then uses the Document Object Model (DOM) to dynamically update the web page based on the new data.

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ADOBE FLEX(FRAMEWORK)/FLASH(PLAYER) Flex makes it easier for programmers to populate large data grids, charts, and other heavy user interactions. Applications programmed in Flex, are compiled and displayed as Flash within the browser.

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CONCLUSION
Students/Engineer: Increases Employability Marketers: Internet Marketing (PPC Ads) Managers: ERP, CRM (RIAs) Entrepreneurs:

Readymade

Customers Less Infrastructure/Manpower No Manufacturing, Marketing, Distribution Drastic Growth