Chapter 4
Chapter 4
Chapter 4
Sociological Research/Investigation
What is Research?
• Research can be defined as
the search for knowledge,
systematic investigation to solve new or existing problems
Prove/ or disprove new ideas, or
develop new theories, usually using a scientific method.
Research is the systematic process of collecting and analysing
information (data) in order to increase our understanding of the
phenomenon
* Common sense and the need for sociological research
- Common sense vs research?
Ex. Rape. Different people have different forms of common sense which is
why we need sociological research to test the theories .
The Goals of Social Research
1. Identifying general patterns and relationships
2. Testing and refining theories
3. Making Predictions
4. Interpreting culturally or historically significant phenomena
5. Exploring Diversity
6. Giving Voice
7. Advancing New Theories
Types of research
• On the basis of reason behind research
1. Pure research or Basic is concerned with increasing our
knowledge of how societies work, and explain patterns of social
behavior. It may have implications for social policy, but this is not the
prime purpose.
• The objective of basic Research / pure research is:-
• Advancement of knowledge
• Understanding of theoretical relationship between variables
Advantage
- richer material than surveys
Disadvantages
A. The interviewer might influence the results
B. More difficult to compare responses. Since it doesn’t have close
ended questions and respondents answer may be all over the place.
4. Focus group discussion (FGD)
- Is a method of gathering a group of people to discuss about a certain
issue for the sake of research.
- Typically has 6-12 members, plus a moderator. 8 is the common number.
- The group should be more or less homogenous.
Advantages
1. Researcher has less control over the subject so the data is more reliable
2. The participants can take control of the discussion process, moving the
conversation to topics that are relevant to them.
3. As compared to survey the participants have more control, since they can
respond in greater depth and probe awkward and sensitive issues.
4. Less time consuming and inexpensive than individual interviews.
Disadvantages of FGD
1. Peer pressure or maybe be affected by group thinking.
2. Data gathered cant be generalized
3. The presence of the mediator can be restricting.
4. Maybe difficult for sensitive or intimate topics
5. Maybe dominated by dominant speakers.
5. Secondary Analysis
• In secondary analysis, the researcher analyzes data that have
already been collected by others.
• It is a data gathering strategy which relies on secondary sources
or archival data.
• kind of secondary data source consists of materials that people
have written, recorded, or created for reasons other than
research.
6. Experiments
• An experiment is defined as an attempt, within artificial conditions
established by an investigator, to test the influence of one or more
variables upon others.
• Experiment as a mode of scientific observation involves two major
steps:
taking action and observing the consequences of that action.
• The most conventional type of experiment, involves three major pairs
of components:
A. Independent and Dependent variable
B. Experimental and Control group
C. Pre-testing and post-testing
A. Independent and Dependent Variables
• An experiment examines the effect of independent variable on a
dependent variable.
• independent variable takes the form of an experimental stimulus,
which is either present or absent.
• For instance, concerning increases in awareness about urban poverty
reduction strategy, awareness is the dependent variable, and
exposure to urban education is the independent variable.
• The researcher’s hypothesis suggests that awareness depends, in part
on the introduction of urban education.
B. Experimental and Control Group
• Researchers begin by establishing at least two groups to be
studied.
experimental group.
control group,
• Control group is not subjected to the same special treatment.
• The control group serves as a baseline of comparison to the
experimental group.
• An experimental/stimulus/testing/treatment group is a group to
which a stimulus is administered but a control group is a group
form which a stimulus is withheld.
C. Pre-testing and Post-testing
• In the simplest experimental design, subjects are measured in
terms of a dependent variable ( pre-tested), exposed to a stimulus
representing an independent variable and then re-measured in
terms of the dependent variable ( post –test).
• Differences noted the first and last measurements on the
dependent variable are then attributed to the influence of the
independent variable.
Deciding which method to use
There are 4 factors that underlie a researchers choice of method
1. Resources: match methods to available resources.
2. Access to subjects: difficult location, sensitive topic
3. Purpose of research: different methods answer different
questions. Ex. Experiment (studies cause and effect), PO is
more for understanding people directly in their environment.
4. Researchers background or training: practice some more than
others or prefers certain methods.