Business Model

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BUSINESS

MODEL
Learning Competencies

The learners are able to develop the business


model.
Topic Outline
1 2
Business Model
Business Model
Traffic Lights
Definition Green Lights and Red Lights

3 4
Parts of a Busines
Model Sample Business Model
Offering Model and Operating
Model
1
Definition of the Business
Model
Business Model
A description of the means and methods a firm
employs to generate sales revenue, profit, and cash
flow, while providing a template for the business to
scale up.
It is also a design for the successful operation of a
business, identifying revenue sources, customer base,
products, and details of financing.
2
Dynamics of Traffic Lights in
the Business Model
The Green Lights

Offer products or Offer products or


Target high-value
services with great services with
customers
value reasonable profits

Someone who is easy to find


The entrepreneur must position the Increasing mark-up
unique attribute of his or her products
Someone who is willing to pay a price
that will reasonably profit the
entrepreneur
The entrepreneur should offer products
Someone who is easy to persuade with or services with great value coupled Decreasing operational cost
the least promotional effort with attractive and reasonable prices

Someone who can join the bandwagon


of customers
The Red Lights
Satisfying the Return on
Being a market
customer becomes Investment (ROI)
leader is difficult to
too costly and takes too long and
sustain
irrational. too small

The entrepreneur must calculate the cost


and profit associated with serving the One of the characteristics of an ideal
customer before pursuing the business business model is capitalizing on the The entrepreneur did not venture in a
business stature as a market leader business enterprise because they want to
through improving the features and earn profits for the purpose of
benefits of its existing products and sustainability
Extended Warranty
services

After-sales cost
3

Parts of a Business Model


Offering Model

Target Market The intended recipients of a firm’s products or services.

The relevant and unique benefit that the consumer gets from buying
Value Proposition or owning the firm’s products or services.

Channel The distribution system where products or services will be available


to the customers.
The relationship as well as the solution that will be established with
Customer Bonding Strategy
buyers and end users.

The compensation a firm get for providing its value proposition to


Revenue Model
support its intended profit.
Operating Model

The strategic linkage of extended supply chain for the firm to provide
Value Network specific products or services to the customers.

Resources are the hard and soft assets deployed by the firm to carry out its value proposition
Resources and Process for the customers. Processes are the critical repetitive activities that are routinized by the
company to deliver the value to the customers and to the company in a sustainable way.

Complementors People or groups who will help both directly, to enhance the value
proposition.

Rearrangement of resources, processes, activities and offerings that help


Configuration
enhance the profit goal of the company.

The monetary consequences of the means to carry out the


Cost
value proposition.
4

Sample Business Model

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