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    UBBS 1032: Introduction To Nabc Technique

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    Abubakar abdullahi
    The document provides an overview of the NABC technique for developing ideas. It explains that NABC stands for: N - Need, which is the most important factor as an idea without a practical need is just an idea. A - Approach, which comes after identifying the need. B - Benefit, which are the innovative elements and uniqueness of an idea. C - Competition, which involves studying existing competition in the area.

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    UBBS 1032: Introduction To Nabc Technique

    Uploaded by

    Abubakar abdullahi
    54 views27 pages
    The document provides an overview of the NABC technique for developing ideas. It explains that NABC stands for: N - Need, which is the most important factor as an idea without a practical need is just an idea. A - Approach, which comes after identifying the need. B - Benefit, which are the innovative elements and uniqueness of an idea. C - Competition, which involves studying existing competition in the area.

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    NABC Introduction

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    The document provides an overview of the NABC technique for developing ideas. It explains that NABC stands for: N - Need, which is the most important factor as an idea without a practical need is just an idea. A - Approach, which comes after identifying the need. B - Benefit, which are the innovative elements and uniqueness of an idea. C - Competition, which involves studying existing competition in the area.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    54 views27 pages

    UBBS 1032: Introduction To Nabc Technique

    Uploaded by

    Abubakar abdullahi
    The document provides an overview of the NABC technique for developing ideas. It explains that NABC stands for: N - Need, which is the most important factor as an idea without a practical need is just an idea. A - Approach, which comes after identifying the need. B - Benefit, which are the innovative elements and uniqueness of an idea. C - Competition, which involves studying existing competition in the area.

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    UBBS 1032

    INTRODUCTION TO
    NABC TECHNIQUE
    NABC Approach
    • N for Need. N is the most important factor in the method. An idea
    without a practical need for it remains just what it is: a good idea
    and nothing more.

    • A for Approach. A is usually a point of departure for most


    activities, but with the NABC method, A always comes after N.

    • B for Benefit. B stands for the innovative elements of an idea, in


    other words that which constitutes its uniqueness.

    • C for Competition. C stands for  a study of the competition existing


    in the area concerned.
    IMPORTANT CUSTOMER AND
    MARKET NEEDS
     Do you like cat?
     Does anyone have a cat as pet?
    Who is the customer for cat
    food?
    Proton Juara's market performance was generally poor, with
    production stopping a few months after its introduction in July 2001.
    Proton discontinued production of the Juara altogether in 2003.
    VALUE CREATION
    TYPES OF VALUE
    Define and Quantify Value

    KEY PRINCIPLE:
    Benefit-per-cost as perceived by the Customer
    NOT you

    Formula:
    Benefit and Cost Estimation

    Installation of 3rd Party Solar Plant on Top


    of Parking Lots
    CUSTOMERS DO NOT BUY
    CAPABILITIES, THEY BUY
    SOLUTIONS
    COMPETITION
    Pitching Challenge by using NABC
    (Individual)

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