Ambani

SMALL BUSINESS MANAGEMEN T
Dhirubhai Ambani
Dhirajlal Hirachand Ambani

y Born on December 28, 1932
in Chorwad, Gujarat. y Dhirubhai started off as a small time worker with Arab merchants in the 1950s y Moved to Mumbai in 1958 to start his own business in spices. y He moved into textiles and opened his mill near Ahmedabad.
During 1950s
y In the 1950s, the Yemini administration realized
that their main unit of currency, the Rial, was disappearing fast. was placing unlimited buy orders for Yemini Rials.
y It was found that a young man in his twenties
at the London Bullion Exchange. Young Dhirubhai bought the Rials, melted them into pure silver and sold it to the bullion traders in Entrepreneurships true sense lies in the fact that he always looks upon opportunity. London.
y Rials, pure silver coins and was in much demand
y In 1962, Dhirubhai returned to India and started the
Reliance Commercial Corporation with a capital of Rs.15,000.00.

y The primary business of Reliance Commercial
Corporation was to import polyester yarn and export spices.

y Asia Times quotes: "His people skills were
legendary. A former secretary reveals: "He was very helpful.

y He followed an 'open-door' policy. Employees could
y Dhirubhai Ambani is credited with starting equity
investing in India.
y More than 58,000 investors from various parts of
India subscribed to Reliance's IPO in 1977.

y Dhirubhai was able to convince people of rural
Gujarat that being shareholders of his company will only bring returns to their investment.
y Reliance Industries holds the distinction that it is the
only Pvt. Co. whose several annual general meetings were held in stadiums.
9 Great Management Lessons From Dhirubhai Ambani

"Small men like me don't inspire big words!"
y Dhirubhaism No 1: Roll up your
sleeves and help.
y Sense of do it yourself y He does not wait for infrastructure
to be created to support his operations. He goes out and builds it himself; be it a power plant for his petrochemical enterprise or a canal to bring water from large distances for his cooling plant.
Dhirubhaism No 2: Be A Safety Net For Your Team.

y There used to be a time when our
agency Mudra was the target of some extremely vicious propaganda by our peers, any help in combating it.
y He gently asked M if They needed y Knowledge that he knew and cared
for what his team was going through, and that he was there for Them if needed him, worked wonders for confidence.
Dhirubhaism No 3: The Silent Benefactor.

y When he helped someone, he
never ever breathed a word about it to anyone else

y "Expect the unexpected" just
might have been coined for him.
Dhirubhaism No 4: Dream Big, But Dream With Your Eyes Open.

"It's difficult but not impossible!"
y Whenever a task seemed too big to be
accomplished, he would reply: " No is no answer!" Not only did he dream big, he taught all of us to do so too. y His favorite phrase "dream with your eyes open"
5. Dhirubhaism: Leave The Professional Alone!

y Management techniques of him
is different
y The simplest strategies are often
the hardest to adopt.

y let professionals do the work y This technique enforced
responsibility among his team
"Produce your best."
6. Dhirubhaism: Change Your Orbit, Constantly!

y Dhirubhai's "orbit theory." y This is no miracle. y When you change orbits, you
will create friction. The good news is that your enemies from your previous orbit will never be able to reach you in your new one. Changing orbits y By the time resentment builds is the key to up in your new orbit, you our progress as a should move to the next level. nation. And so on.
7. The Arm-Around-The-Shoulder Leader

y It was Dhirubhai's very own
signature style
y Arm around the shoulder -With
that one simple gesture, he managed to achieve many things.

y This tendency that he had, to
draw people towards him, manifested itself in countless ways.

that did much more than words in letting me know that I belonged, that I had his trust, and that I had him on my side!
8. The Dhirubhai Theory Of Supply Creating Demand

y He was not an MBA. Nor an
economist. But yet he took traditional market theory and stood it on its head. And succeeded. y When everyone in India would build capacities only after a careful study of market, he went full steam ahead and created giants of manufacturing plants with unbelievable capacites.
9. Money Is Not A Product By Itself, It Is A By-product, So Don't Chase It

y He did not breathe a word about
profits, nor about becoming the richest

y A by-product is something that
you don't set out to produce. It is the spin off when you create something larger.
SUCCESS
y Success in attaining that goal will eventually ring in
the cash. For instance, if you work towards creating a name for yourself and earning a good reputation, then money is a logical outcome. y People will pay for your product or service if it is good y Sounds too simplistic for belief? Well, look around you and you will know exactly how true it is.
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SMALL BUSINESS MANAGEMEN T

Dhirajlal Hirachand Ambani

y It was found that a young man in his twenties

y Rials, pure silver coins and was in much demand

y In 1962, Dhirubhai returned to India and started the

Reliance Commercial Corporation with a capital of Rs.15,000.00.

Corporation was to import polyester yarn and export spices.

legendary. A former secretary reveals: "He was very helpful.

y Dhirubhai Ambani is credited with starting equity

India subscribed to Reliance's IPO in 1977.

9 Great Management Lessons From Dhirubhai Ambani

y Dhirubhaism No 1: Roll up your

sleeves and help.

y Sense of do it yourself y He does not wait for infrastructure

Dhirubhaism No 2: Be A Safety Net For Your Team.

y He gently asked M if They needed y Knowledge that he knew and cared

Dhirubhaism No 3: The Silent Benefactor.

never ever breathed a word about it to anyone else

might have been coined for him.

Dhirubhaism No 4: Dream Big, But Dream With Your Eyes Open.

y Whenever a task seemed too big to be

5. Dhirubhaism: Leave The Professional Alone!

the hardest to adopt.

responsibility among his team

"Produce your best."

6. Dhirubhaism: Change Your Orbit, Constantly!

7. The Arm-Around-The-Shoulder Leader

that one simple gesture, he managed to achieve many things.

draw people towards him, manifested itself in countless ways.

8. The Dhirubhai Theory Of Supply Creating Demand

9. Money Is Not A Product By Itself, It Is A By-product, So Don't Chase It

profits, nor about becoming the richest

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