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    GCSE Audience AA

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    MediaMassage
    This document discusses factors for movie producers and distributors to consider when constructing their target audience such as demographics like age, gender, race, and location. It also outlines audience reactions frameworks like audience engagement, expectations, foreknowledge, identification, placement, and research that are important to understand how audiences will interact with a film. Finally, it provides tips on using audience and effects theories like Uses and Gratifications and discussing representation when answering sample questions.

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    GCSE Audience AA

    Uploaded by

    MediaMassage
    392 views13 pages
    This document discusses factors for movie producers and distributors to consider when constructing their target audience such as demographics like age, gender, race, and location. It also outlines audience reactions frameworks like audience engagement, expectations, foreknowledge, identification, placement, and research that are important to understand how audiences will interact with a film. Finally, it provides tips on using audience and effects theories like Uses and Gratifications and discussing representation when answering sample questions.

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    This document discusses factors for movie producers and distributors to consider when constructing their target audience such as demographics like age, gender, race, and location. It also outlines audience reactions frameworks like audience engagement, expectations, foreknowledge, identification, placement, and research that are important to understand how audiences will interact with a film. Finally, it provides tips on using audience and effects theories like Uses and Gratifications and discussing representation when answering sample questions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    392 views13 pages

    GCSE Audience AA

    Uploaded by

    MediaMassage
    This document discusses factors for movie producers and distributors to consider when constructing their target audience such as demographics like age, gender, race, and location. It also outlines audience reactions frameworks like audience engagement, expectations, foreknowledge, identification, placement, and research that are important to understand how audiences will interact with a film. Finally, it provides tips on using audience and effects theories like Uses and Gratifications and discussing representation when answering sample questions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 13

    Constructing an audience

    income bracket/status
    •age
    •gender
    •race
    •location

    •These are all important factors for Movie producers and


    Distributors to consider.

    •Who will pay to see the movie, where, when and why?
    Demographics
    Top management, bankers, lawyers, doctors and other
    A
    professionals
    Middle management, teachers, many 'creatives' eg graphic
    B
    designers etc
    Office supervisors, junior managers, nurses, specialist clerical
    C1
    staff etc

    C2 Skilled workers, tradespersons (white collar)

    D Semi-skilled and unskilled manual workers (blue collar)

    E Unemployed, students, pensioners, casual workers

    Who sees your movie?


    Audience Reactions
    This describes how an audience interacts with a media text. Different
    AUDIENCE ENGAGEMENT
    people react in different ways to the same text.

    These are the advance ideas an audience may have about a text. This
    AUDIENCE EXPECTATIONS particularly applies to genre pieces. Don't forget that producers often
    play with or deliberately shatter audience expectations.

    AUDIENCE This is the definite information (rather than the vague expectations)
    FOREKNOWLEDGE which an audience brings to a media product.

    This is the way in which audiences feel themselves connected to a


    AUDIENCE
    particular media text, in that they feel it directly expresses their
    IDENTIFICATION
    attitude or lifestyle.

    This is the range of strategies media producers use to directly target


    AUDIENCE PLACEMENT a particular audience and make them feel that the media text is
    specially 'for them'.

    Measuring an audience is very important to all media institutions.


    AUDIENCE RESEARCH Research is done at all stages of production of a media text, and,
    once produced, audience will be continually monitored.
    Action Adventure Movies

    If you get a question which involves the word Audience


    you should use Blulmer and Katz - Uses and Gratifications
    Theory
    Here are some clues as to the things you could mention.
    Blumler and Katz

    “Uses and Gratification Theory”

    Information
    Personal Identity
    Integration and Social Interaction
    Entertainment
    Information

    • finding out about relevant events and conditions in


    immediate surroundings, society and the world
    • seeking advice on practical matters or opinion and
    decision choices
    • satisfying curiosity and general interest
    • learning; self-education
    • gaining a sense of security through knowledge
    Personal Identity

    • finding reinforcement for personal values


    • finding models of behaviour
    • identifying with valued other (in the media) 
    • gaining insight into one's self
    Integration and Social
    Interaction

    • gaining insight into circumstances of others; social


    empathy
    • identifying with others and gaining a sense of
    belonging
    • finding a basis for conversation and social interaction
    • having a substitute for real-life companionship
    • helping to carry out social roles
    • enabling one to connect with family, friends and
    society
    Entertainment

    • escaping, or being diverted, from problems


    • relaxing
    • getting intrinsic cultural or aesthetic enjoyment
    • filling time
    • emotional release
    Effects Theory

    Effects theory centre around the ‘effect’ that a media text


    can have on the audience and the subsequent behaviour of
    that audience.
    There is an ongoing debate about violence in movies
    leading to violence in the real world. And many have tried
    to prove a direct link.
    Is this important to consider in you movie?
    Question
    Action Adventure films attract a wide audience through a
    number of different methods. Discuss.

    Tip: in your answer to this question you should try and use
    Blulmer and Katz, mention how AA films are marketed not
    just by posters and trailers but through games, fast food
    and social networking sites.
    Always give examples to back up your points
    Write in short sentences and paragraphs with bullet points,
    diagrams and other methods as appropriate.
    Question
    Action Adventure films often represent women and girls in
    a stereotyped way. Do you agree with this statement? Back
    up you answer with references to the movies you have
    studied.

    Tip: Use Propp’s (Character Archetypes), discuss movies


    which may challenge these stereotypes, mention Laura
    Mulvey’s ‘The Male Gaze’.
    Question
    Bearing in mind the Global Audience we are hoping to attract let’s have your pitch for
    the new Action Adventure film. You need to think about

    genre and narrative

    location/set

    characters and casting

    production and budget

    Audience and marketing

    Tip: this question demands that you show planning and cannot be answered
    successfully in an essay form.

    You should mention: Todorov (Narrative Theory), Propp (Character archetypes),


    Blulmer and Katz (audience theory), how gender, race, religion maybe are
    represented. Reference to other movies may help to build your case. It is realy
    important that your sub-genre or hyrbid-genre is clearly described.

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