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    Packaging, Labelling and Branding

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    JENA MAE FATAGANI
    The document discusses packaging, labeling, and branding. It defines packaging as the physical container or wrapping for a product, and labeling as an information tag attached to a product or package. The key functions of packaging are containment, protection, convenience, and providing information to customers. Labeling requirements in the Philippines are outlined in the Consumer Act of 1994, including minimum labeling standards for products. Branding is the process of creating a unique name, image, and reputation for a product through consistent advertising.

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    Packaging, Labelling and Branding

    Uploaded by

    JENA MAE FATAGANI
    115 views31 pages
    The document discusses packaging, labeling, and branding. It defines packaging as the physical container or wrapping for a product, and labeling as an information tag attached to a product or package. The key functions of packaging are containment, protection, convenience, and providing information to customers. Labeling requirements in the Philippines are outlined in the Consumer Act of 1994, including minimum labeling standards for products. Branding is the process of creating a unique name, image, and reputation for a product through consistent advertising.

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    packaging lessons

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    The document discusses packaging, labeling, and branding. It defines packaging as the physical container or wrapping for a product, and labeling as an information tag attached to a product or package. The key functions of packaging are containment, protection, convenience, and providing information to customers. Labeling requirements in the Philippines are outlined in the Consumer Act of 1994, including minimum labeling standards for products. Branding is the process of creating a unique name, image, and reputation for a product through consistent advertising.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    115 views31 pages

    Packaging, Labelling and Branding

    Uploaded by

    JENA MAE FATAGANI
    The document discusses packaging, labeling, and branding. It defines packaging as the physical container or wrapping for a product, and labeling as an information tag attached to a product or package. The key functions of packaging are containment, protection, convenience, and providing information to customers. Labeling requirements in the Philippines are outlined in the Consumer Act of 1994, including minimum labeling standards for products. Branding is the process of creating a unique name, image, and reputation for a product through consistent advertising.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 31

    Packaging and Labeling

    SKSU, ISULAN, SULTAN KUDARAT


    -JMF
    TOPICS
    • Packaging
    • Labeling
    • Branding
    PACKAGING
    PACKAGING
    A package or packaging is the physical container or
    wrapping for a product

    Paper &
    Glass Metal Plastics Paperboard Composite

    Forms
    PACKAGING
    “Packaging may be defined as the general group of
    activities in product planning which helps in value
    designing and producing the container or wrapper for a
    product.”
    -William J. Stanton

    “Packaging involves the development of a container


    and a graphic design for a product.”
    -WM Pride and OC Ferell
    Packaging is
    the overall
    presentation
    of the product
    WELL KNOWN PACKAGING
    FUNCTIONS OF PACKAGING
    PRIMARY SECONDARY TERTIARY
    Primary packaging is Secondary Tertiary or transit
    the material that first packaging is outside packaging is used
    envelops the product of the primary for bulk handling,
    and holds it. This
    usually is the
    packaging, and may warehouse
    smallest unit of be used to contain storage
    distribution or use or to group primary and transport.
    and is the package packages together.
    which is in direct
    contact with the
    contents.
    PRIMARY SECONDARY TERTIARY
    PRIMARY SECONDARY TERTIARY
    USES
    PRIMARY SECONDARY TERTIARY
    1. Containment and 3. Information and 4. Loading and
    protection Marketability
    2. Convenience
    Transport
    3. Information and function
    Marketability
    1. Containment and Protection
    a. Contain a defined volume or
    weight of a product
    b. Protect a product from outside
    environmental contaminants and
    effects
    c. Protect the environment from the
    product. This is especially important
    for those products such as toxic
    chemical which may seriously damage
    the environment.
    2. Convenience

    Using
    Handling

    Dispensing
    Reclosing
    3. Information and Marketability

    a. It functions as a silent salesman by attracting customers


    through graphic design and providing a complete information on
    its label

    PRODUCT
    BRAND IDENTITY
    FEAUTURES
    DIRECTIONS
    INGREDIENTS/
    SHELF CONTENTS
    LIFE
    Nutritional Product
    Trademark
    Facts/value guarantees
    Contact Slogan
    Manufacturer
    Details
    Potential hazards
    Certification
    Prestige Convenience
    BENEFITS
    Mixed Bundling – packaging different
    products or services together
    • Usually the bundle price is cheaper than
    buying them individually

    Price Bundling – two or more similar


    products are placed on sale for one
    package price
    4. Loading and Transportation
    a. package used for storage,
    identification and transport
    LABELING
    LABEL
    A label is an information tag, wrapper, seal, or imprinted
    message that is attached to a product or its package. A
    label’s purpose is to:
    inform about a product’s contents and direction for use
    protect companies from legal liability
    contain a brand name, logo, ingredients, special
    promotional messages, and other useful information
    LEGAL FOUNDATION
    LABELING
    THE LAW
    • REPUBLIC ACT NO. 7394 : CONSUMER ACT OF THE
    PHILIPPINES – APRIL 13, 1992
    • Chapter IV – Articles 74-95: LABELING AND FAIR PACKAGING
     Article 74. Declaration of Policy.  Article 85. Mislabeled Food.
     Article 75. Implementing Agency.  Article 86. Labeling of Drugs.
     Article 76. Prohibited Acts on Labeling and Packaging.  Article 87. Additional Labeling Requirements for Cosmetics.
     Article 77. Minimum Labeling Requirements for Consumer Products.  Article 88. Special Labeling Requirements for Cosmetics.
     Article 78. Philippine Product Standard Mark.   Article 89. Mislabeled Drugs and Devices.
     Article 79. Authority of the Concerned Department to Provide for  Article 90. Regulation-making Exemptions.
    Additional Labeling and Packaging 
     Article 91. Mislabeled Hazardous Substances.
     Article 80. Special Packaging of Consumer Products for the
    Protection of Children.  Article 92. Exemptions
     Article 81. Price Tag Requirement.  Article 93. Grounds for Seizure and Condemnation of
    Mislabeled Hazardous Substances
     Article 82. Manner of Placing Price Tags.
     Article 94. Labeling Requirements of Cigarettes
     Article 83. Regulations for Price Tag Placement.
     Article 95. Penalties
     Article 84. Additional Labeling Requirements for Food
    Minimum Labeling Requirements for Consumer Products. – All
    consumer products domestically sold whether manufactured locally or
    imported shall indicate the following in their respective labels of packaging:
    a) its correct and registered trade name or brand name;
    b) its duly registered trademark;
    c) its duly registered business name;
    d) the address of the manufacturer, importer, repacker of the consumer
    product in the Philippines;
    e) its general make or active ingredients;
    f) the net quality of contents, in terms of weight, measure or numerical
    count rounded of to at least the nearest tenths in the metric system;
    g) country of manufacture, if imported; and
    h) if a consumer product is manufactured, refilled or repacked under
    license from a principal, the label shall so state the fact.
    Reference: RA 7394
    Additional Labeling Requirements for Food. 
    The following additional labeling requirements shall be
    imposed by the concerned department for food:

    a) expiry or expiration date, where applicable;


    b) whether the consumer product is semi-processed, fully
    processed, ready-to-cook, ready-to-eat, prepared food or just
    plain mixture;
    c) nutritive value, if any;
    d) whether the ingredients use are natural or synthetic, as the
    case may be;
    e) such other labeling requirements as the concerned
    department may deem necessary and reasonable.
    TRADENAME
    BRAND NAME
    TM TRADEMARK

    PRODUCT
    DESCRIPTION
    INGREDIENTS

    BUSINESS NAME
    ADDRESS

    DIRECTIONS
    KIDAPAWAN CITY

    RGJ Enterprises Distributor


    NET CONTENT
    BRANDING
    BRANDING
    • the promotion of a particular product or
    company by means of advertising and
    distinctive design.
    • The process involved in creating a unique name
    and image for a product in the consumers'
    mind, mainly through advertising campaigns
    with a consistent theme.
    BRAND refers to a combination
    of tangible and intangible
    elements, such as a trademark,
    design, logo and trade dress,
    and the concept, image and
    reputation of the product.
    A brand is an overall
    experience of a customer
    that distinguishes an
    organization or product
    from its rivals in the eyes of
    the customer.
    BRAND
    Branding gives a specific personality for easy identification of
    product

    When people see your product, they should think of your brand
    LOGO QUIZ
    THANK
    YOU!

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