Active Listening

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Active Listening/Reading

 Active listening /reading in customer service means being totally


focused on the words that the customer is saying, understanding
what those words mean and responding in a manner that
validates what they’re saying.
  Learning to listen/read to your customer is an important part of
business communication.
 To understand the practice of active listening and reading so that
you are fully attentive, fully present in the moment of interaction.
 Pay attention to both the actual words and for other clues to
meaning, such as tone of voice or writing style.
Tips to facilitate active listening and

reading:
 If reading, keep your eyes on the page.
 Don’t interrupt; if reading, don’t multitask.
 Don’t take it personally when a customer is upset often they just
want you to validate their frustration before you can move on to a
solution
 Restate the message in your own words and ask if you
understood correctly.
 Check frequently that you are collecting the right information and
understand the issue correctly
Importance of active listening/Reading
in customer service.

 It helps to understand the customer needs.


 Build trust
 Resolve issues quickly
 Identify and solve problems
What Are the Barriers to Good Active
Listening/Reading?

 Interrupt the customer before they have finished


 Being too hell bent on a script that simply doesn’t answer the
customer’s issue
 Get defensive over the customer’s view of the company
 Give in to a willingness to talk rather than listen

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