The Principles of Design Organisation

MULTIMEDIA DESIGN
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THE ELEMENTS OF
DESIGN
ORGANISATION
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ELEMENTS OF
DESIGN
MULTIMEDIA DESIGN
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THE PRINCIPLES
OF DESIGN
ORGANISATION
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HARMONY
 is a quality of compatibility and agreement in a composition

that contains Consistency and Sameness
 Types of Harmony
 Visual Harmony- Artwork that is unified by color, shape, composition or
some other visual design principle.
 Conceptual Harmony – artwork that has a common theme or concept
throughout it.
 Ways to achieve Harmony- Grid, Repetition, Color harmony ,

Keeping aspects of the work constant.
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VARIETY
 is a quality of diversion, disunity (perpecahan), or tension in

a composition
 Types of Variety
 Contrast
 Opposition
 Differences
 Emphasis on Variety -When artists emphasize variety, they

are exaggerating differences rather than similarities.
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BALANCE
 The equalization of weight , attention,

and the various art elements in an
image or design.
 Stability
 Actual and Pictorial Balance
 Actual Balance means that a work of three

dimensional (3D) art is literally balanced. (It
can stand or hang upright on its own.)
 Pictorial Balance refers to the distribution of
the apparent or visual weight of the
elements in two-dimensional (2D) works.
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 Symmetrical Balance
 Symmetry – a similarity of form or arrangement
on either side of a central axis line.
 Bilateral symmetry (pure or formal
symmetry) – everything in a composition on
either side of an actual or imaginary axis is the
exactly same.
 Approximate symmetry (informal symmetry)
– the whole of the work has a feeling of
symmetry although it is not exactly the same.
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 Asymmetrical Balance
 When the right and left sides of
a composition bear visibly
different shapes, colors,
textures, or other elements.
 And yet they are arranged or
“weighted” in such a way that
the work feels balanced.
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BALANCE
 Horizontal, Vertical, and Diagonal Balance

 Horizontal balance – elements on either side of a vertical
axis in the composition seem to be about equal.
 Vertical balance - the elements at the top and bottom of the
composition are in balance.
 Diagonal balance – the elements on either side of a diagonal
line dividing the composition are visually equal.
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PROPORTION
 The ‘rightness’ of the size of the parts in a total work.
 Figurative sculpture involves the head, hands, and feet in

proportion to the rest of the body.
 In a way composition, the relationship between the parts
to each other and the whole. Means of creating pleasing
proportions
 The Canon of Proportions
 The Golden Rectangle and Curve
 The Root Five Rectangle
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PROPORTION
 Canon of proportions – A set of rules about the body parts
and their dimensions relative to one another that became
the standard for creating the ideal figure.
 Golden mean or the Golden Selection - the smaller part of
a work relates to a larger part of the work as the larger part
relates to the whole.
 Golden Rectangle – a rectangle based on the proportion of
the golden mean
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DOMINANCE
 Some feature of a work normally will capture the viewer’s
attention.
 Emphasis,
 Isolation
 Focal point,
 Centre of interest.
 Hierarchical Scaling
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DOMINANCE
 How to create a focal point

 Accentuate certain shapes
 Intensify color or contrast
 Use directional line
 Strategically place objects and images
 Isolate an object or subject.

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MOVEMENT
 Movement – paths that the eye follows in viewing a
composition.
 Rhythm or Regular Repetition – orderly progressions.
 Rhythm is found in music, nature, architecture, and art.
 Rhythm can move a viewer visually.
 Repetitive pattern can be used to lead the eye over the

landscape of the work.
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ECONOMY
 The principle of economy suggests that a good composition

is the most simple solution to the design problem.
 Minimal Design.
 Simplicity in Art.
 Keeping it simple is the Key to good design.

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MULTIMEDIA DESIGN

 is a quality of compatibility and agreement in a composition

 Ways to achieve Harmony- Grid, Repetition, Color harmony ,

 is a quality of diversion, disunity (perpecahan), or tension in

 Emphasis on Variety -When artists emphasize variety, they

 The equalization of weight , attention,

 Actual Balance means that a work of three

 Horizontal, Vertical, and Diagonal Balance

 Figurative sculpture involves the head, hands, and feet in

 How to create a focal point

 Intensify color or contrast

 Use directional line

 Strategically place objects and images

 Isolate an object or subject.

 Rhythm is found in music, nature, architecture, and art.

 Rhythm can move a viewer visually.

 Repetitive pattern can be used to lead the eye over the

 The principle of economy suggests that a good composition

 Keeping it simple is the Key to good design.

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