CHAPTER 10 Technology For The MICE Industry

CHAPTER 10 Technology
for the MICE Industry

JESS AQUINO JR
Learning Outcomes At the end of the chapter, you should be able
to:
• 1. determine the role and scope of technology in the

• 2. explain the advantages of technology over manual oy
• 3. discuss the data processing systems;
• 4. describe the types of hardware configuration;
• 5. explain the significance of the Internet; and
• 6. discuss the technology trends.
The Role and Scope of Technology in the
MICE Industry
• The major role of technology in the MICE industry is to gather, store, and
provide data to the different levels of users. The significant advantages of
technology over manual systems are:
• 1. opportunities to use data in a more effective and appropriate way;
• 2. greater dependability; less possibility of human error;
• 3. harmonious operations;
• 4. safer data; and
• 5. real-time analysis and review.
• At present, most MICE organizations maintain a paperless office,
where the company depends completely on software collection,
storage, and retrieval of data. There are many types of computer
technology that are currently used. These systems can be identified
by the method they use to process information, by the type of filling
system used for storing and retrieving data and by hardware
configuration.
Data Processing Systems Data processing
systems are divided into three types:
• 1. Batch processing
• 2. Online real-time processing
• 3. Time-sharing and service bureaus
Batch Data Processing
• In batch data processing systems, event negotiations are gathered and
prepared in groups. All income and invoices for a simple day are
considered batch negotiations and will be prepared as a group. For
example, all sales for one day are considered as “one day sale” and
will be recorded in a computer system as a single batch. The system is
simple and reliable. In general, the rule technology is that the more
complex a system is, the greater is the possibility of errors. The
biggest benefit of batch processing is that it is cheap.
• The system does not impose network immediate However, because
the batch process pose network immediate backup and training of all
employees. Because the batch processing system does not permit
instant, MICE managers are not able to obtain up-to-date information
companies rarely use batch processing systems. They are usually
Thus, MICE companies rarely use batch pł used by small and medium-
sized MICE companies.
Real-Time Data Processing
• a real-time processing system, negotiations are recorded as soon a
they occur. Because the database negotiations are continuously
updated, the condition of all accounts such as sales income,
admission income, and inventor can be easily resolved. The data
processing systems of many MICE auxiliaries can be integrated into
the processing unit of the main office. The main office can prepare
the data either in real-time or by using the batch processing principle.
MICE managers can have different ways of connecting to the central
data processing unit. Middle-level managers may be permitted to get
all da from all units or may be restricted in obtaining all data.
Hardware Configuration
• Many types of hardware configuration are common in the MI
industry. These are:
1. online systems;
2. PC systems; and
3. distributed data processing.
Online Systems
• the online system is unique because each transaction is entered via a
communication device connected to a computer. A good example of
such systems is magnetic cards. Online systems may or may not be
real-time systems depending on whether transactions are processed
and updated as soon as they occur.
Electronic data interchange (EDI)
• is being adopted by several large MICE companies. EDI is a computer-
to-computer exchange of intercompany Information and data in a
public standard form. In an EDI system, documents such as purchase
orders, invoices, attendance projections, and checks are converted
into standard form, allowing other employees to read and accept
them. The direct and indirect methods are used to implement the
EDI. The direct method connects the computer system of a MICE
company with a major client or supplier, which may be a major
beverage supplier as seen in Figure 10.1. When a MICE company
adjusts its attendance numbers, the system informs the supplier
which helps remove inventory shortages.
Distributed Data Processing
• Several large MICE companies use PCs for analysis. MICE companies
with branches across different locatio networks to process the
transactions of each branch and tra main office through
communication links. Local for different kinds of analysis.
Access Control
• Access should be limited only to authorized persons in order to prevent

unauthorized use and change of files and data. In an online, integrated file
system and EDI, access is limited through control of the passwords.
Passwords are codes used to access several parts of a database. Some
passwords allow the on and recovery of data. Others allow change of data.
It is important examination and recovery of data. Others allow change at
least two people have master access to the database so that if a person
with
The following are the advantages that a site can provide to a MICE company:
1. Wide market reach

2. Ability to update information quickly and easily
3. Ability to gather data about potential customers
4. Ability to decrease marketing expenses
• Developments in technology enable MICE companies to conduct
registration, planning, control, and supervision of events through the
Internet A MICE company in the United States can produce an event in
England or vice versa without relocating its staff or setting up an office.
• In using technology, especially the Internet and other networks, all
processes should be available to the participants. If one partner has a very
slow Internet connection, the entire network should be designed in such a
way that the user with a slow connection will be able to receive the same
service as the others.
• THANK YOU

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CHAPTER 10 Technology

for the MICE Industry

• 1. determine the role and scope of technology in the

• Access should be limited only to authorized persons in order to prevent

1. Wide market reach

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