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    Subject: Business Research Methods Topic: Sources and Types of Data

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    bhumi
    This document discusses sources and types of data for business research methods. It describes primary and secondary sources of data. Primary data is collected directly and includes surveys, observation, and experiments. Secondary data has already been collected and comes from sources like libraries, governments, businesses, and media. The document also defines quantitative and qualitative data. Quantitative data can be measured numerically, while qualitative data consists of words and symbols. Examples of each type of data are provided.

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    Subject: Business Research Methods Topic: Sources and Types of Data

    Uploaded by

    bhumi
    43 views12 pages
    This document discusses sources and types of data for business research methods. It describes primary and secondary sources of data. Primary data is collected directly and includes surveys, observation, and experiments. Secondary data has already been collected and comes from sources like libraries, governments, businesses, and media. The document also defines quantitative and qualitative data. Quantitative data can be measured numerically, while qualitative data consists of words and symbols. Examples of each type of data are provided.

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    This document discusses sources and types of data for business research methods. It describes primary and secondary sources of data. Primary data is collected directly and includes surveys, observation, and experiments. Secondary data has already been collected and comes from sources like libraries, governments, businesses, and media. The document also defines quantitative and qualitative data. Quantitative data can be measured numerically, while qualitative data consists of words and symbols. Examples of each type of data are provided.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    43 views12 pages

    Subject: Business Research Methods Topic: Sources and Types of Data

    Uploaded by

    bhumi
    This document discusses sources and types of data for business research methods. It describes primary and secondary sources of data. Primary data is collected directly and includes surveys, observation, and experiments. Secondary data has already been collected and comes from sources like libraries, governments, businesses, and media. The document also defines quantitative and qualitative data. Quantitative data can be measured numerically, while qualitative data consists of words and symbols. Examples of each type of data are provided.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 12

    UNIVERSITY OF MYSORE

    DEPARTMENT OF STUDIES
    IN COMMERCE
    SUBJECT: BUSINESS RESEARCH METHODS
    TOPIC: SOURCES AND TYPES OF DATA

    SUBMITTED TO:
    SRI. VENKATESH R
    FACULTY
    UNIVERSITY OF MYSORE
    SOURCES OF DATA

    The ‘who’ or ‘what’ that supplies the data.

    DATA SOURCES

    PRIMARY SECONDARY
    DATA SOURCE DATA SOURCE
    SOURCES OF PRIMARY DATA:
    The data collected for the first time are called
    primary data.
    The methods mostly used in collecting primary data
    are
    1) Survey
    2) Observation
    3) Experiment.
    1) Survey:
    Collecting data through interviews of the people is called
    survey method.
    Data can be collected through the means of individuals,
    telephones, mails etc.

    A. Persons/individuals
    B. Telephone
    C. Mail
    2) Observation:
    Collecting data by observing activities of persons is called observation method.

    A. Personal observation
    B. Mechanical observation

    3) Experimental method:
    Primary data can be collected through experimental method. Experimental works can be done in lab and field for collection of primary data.
    SOURCES OF SECONDARY DATA:

    The data used once are called secondary data. It becomes much easier to collect secondary data than the primary ones. Secondary data can be collected from several sources. The main sources are as follows:

    1. Library
    2. Government
    3. Trade, professional and business associations
    4. Private business firm
    5. Advertising media.
    TYPES OF DATA:
    1) Quantitative data:
    Quantitative data seems to be the easiest to explain. It answers key questions such as “how many,
    “how much” and “how often”.
    Quantitative data can be expressed as a number. Simply, it can be measured by numerical variables.

    Examples of quantitative data:


    •Scores on tests and exams e.g. 85, 67, 90 and etc.
    •The weight of a person.
    •Your shoe size.
    A. Discrete data:
    Discrete data is a count that involves only integers.

    Examples of discrete data:
    •The number of students in a class.
    •The number of workers in a company.
    B. Continuous data:
    Continuous data is information that could be meaningfully
    divided into finer levels. You can record continuous data at so
    many different measurements – width, temperature, time, and
    etc.
    Examples of continuous data:
    •The height of children.
    •The speed of cars.
    2. Qualitative data:
    Qualitative data can’t be expressed as a number and can’t be measured.
    Qualitative data consist of words, pictures, and symbols, not numbers.

    Examples of qualitative data:


    •Your favorite holiday destination such as Switzerland, New
    Zealand and etc.
    •Names as Sanjay, Shashank….
    A. Nominal data:
    Nominal data is used just for labeling variables, without any type of
    quantitative value.

    Examples of Nominal Data:


    •Gender (Women, Men)
    •Hair color (Brown, Red etc.)
    B. Ordinal data:
    Ordinal data shows where a number is in order.
    Examples of Ordinal Data:
    •The first, second and third person in a competition.
    •Letter grades: A, B, C, and etc
    •Economic status: low, medium and high.
    THANK YOU ALL.

    PRESENTED BY:
    BHOOMIKA.R
    2ND M.COM ‘B’
    UNIVERSITY OF MYSORE

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