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    Hemal Taili
    The term social media refers to computer-based technology that facilitates sharing of ideas, thoughts, and information through virtual networks and communities. Social media is internet-based and allows users to communicate content quickly electronically, such as personal information, documents, videos, and photos. More than 4.5 billion people use social media as of October 2021.

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    Hemal Taili
    35 views12 pages
    The term social media refers to computer-based technology that facilitates sharing of ideas, thoughts, and information through virtual networks and communities. Social media is internet-based and allows users to communicate content quickly electronically, such as personal information, documents, videos, and photos. More than 4.5 billion people use social media as of October 2021.

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    The term social media refers to computer-based technology that facilitates sharing of ideas, thoughts, and information through virtual networks and communities. Social media is internet-based and allows users to communicate content quickly electronically, such as personal information, documents, videos, and photos. More than 4.5 billion people use social media as of October 2021.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    35 views12 pages

    Questions

    Uploaded by

    Hemal Taili
    The term social media refers to computer-based technology that facilitates sharing of ideas, thoughts, and information through virtual networks and communities. Social media is internet-based and allows users to communicate content quickly electronically, such as personal information, documents, videos, and photos. More than 4.5 billion people use social media as of October 2021.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 12

    Meaning of social media

    The term social media refers to a computer-based


    technology that facilitates the sharing of ideas, thoughts,
    and information through virtual networks and
    communities. Social media is internet-based and gives users
    quick electronic communication of content, such as
    personal information, documents, videos, and photos.
    Users engage with social media via a computer, tablet, or
    smartphone via web-based software or applications. While
    social media is ubiquitous in America and Europe, Asian
    countries like Indonesia lead the list of social media
    usage.1 More than 4.5 billion people use social media, as of
    October 2021.2
    Impact of Social media on market
    • The level of brand recognition, engagement, and bonding
    created by organizations through social media marketing has
    the potential of generating more sales leads for the
    organizations as well as improve brand loyalty among the
    customers. Through social media marketing, organizations
    generate inbound traffic to their website which in a way create
    brand awareness and ultimately influence the purchase
    intention of the customers. Social media sites such as Twitter,
    Facebook, Instagram, Viber, Facetime, Snapchat, LinkedIn,
    Whatsapp, Tumblr, Youtube, Vimeo, MySpace, e.t.c. are
    becoming effective channels through which organization
    engage customers by sharing convincing messages
    How can negative comments can be handle
    in social media
    • Steps by which Negative comments can be handle
    are :-
    Step 1. Don’t ignore negative comments
    Step 2. Apologize sincerely
    Step 3. Don’t make false promises
    Step 4. Be polite
    Step 5. Take it out of the spotlight
    Step 6. Personalize your Message
    Step 7. Reply instantly
    Step 8. Explain yourself
    Step 9. Learn from your mistakes
    Step 10. Generate positive comments
    Do you think google can be a googd tool for
    marketing?
    Google is a powerhouse when it comes to
    marketing for advertisers. Not only is Google
    the current leader of the search engine game,
    but their advertising and marketing tools
    allow you to reach many potential customers
    to create awareness for your brand and drive
    targeted traffic to your website.
    How do customer service fit in social media
    strategy?
    Social media customer service is offering support through social channels, like 
    Facebook and Twitter. It lets businesses meet customers where they are and
    quickly answer questions.
    • Over 60% of customers think solving an issue fast is the most important part
    of good support. That alone makes social media customer service invaluable
    because it’s another channel for near-instant chat.
    • Social media sites have evolved to be more than marketing and advertising
    platforms. Today, they’re also valid and important channels for consumers to
    get customer service, especially with the rise of conversational business.
    • Offering omnichannel support via social media can be a challenge for B2B and
    B2C companies, both large and small. Smaller companies may struggle with
    the manpower to keep up with customer requests. Large companies with high
    levels of engagement may find it hard to connect with every contact.
    how we can stay updated on the latest
    innovations and new platform in social media?
    Best 5 ways to updated ourself with latest innovations and new
    platform in social media are :-
    Tip 1: Read Social Media News Sites Via RSS Feed
    Aggregators
    Tip 2: Subscribe/Download And Listen To Podcasts.
    Tip 3: Subscribe To YouTube Channels.
    Tip 4: Follow Social Media Gurus On Twitter.
    Tip 5: Make Some Social Media-Savvy Friends.
    Adantages / Diadvantages of Social media

    Advantages Diadvantages
    1. You reach large audiences 1. You can receive negative feedback
    2. You have a direct connection with your 2. You open up the potential for
    audience embarrassment
    3. You can create organic content
    3. You must spend a lot of time on
    4. You have access to paid advertising
    your campaigns
    services
    5. You build your brand 4. You have to wait to see results
    6. You drive traffic to your website
    7. You can evaluate your performance
    8. You can join social media networks for
    free
    9. You can create viral content
    10. You can uncover valuable insights
    What is Social Media marketing?
    • Social media marketing is the use of social media platforms to connect
    with your audience to build your brand, increase sales, and drive
    website traffic. This involves publishing great content on your social
    media profiles, listening to and engaging your followers, analyzing
    your results, and running social media advertisements.
    • The major social media platforms (at the moment) are Facebook,
    Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
    • There are also a range of social media management tools that help
    businesses to get the most out of the social media platforms listed
    above. For example, Buffer is a platform of social media management
    tools, which can help you achieve success with your social media
    marketing. Whether you want to build a brand or grow your business,
    we want to help you succeed.
    On which Social Media platform should my
    establish a presence?
    If I want to choose for my business, then I will choose among
    8 platform which are mentioned below :-
    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
    • YouTube
    • Reddit
    • Pinterest
    • Quora
    How should one get more engagement and
    retweets on twitter?
    11Strategies to Increase Your Twitter Engagement

    1.Engage with Other Users Content


    2. Retweet Other Users’ Tweets
    3. Keep Your Tweets Brief
    4. Share a Variety of Links
    5. Respond When Someone Tweets to You
    6. Know Your Peak Hours
    7. Use Twitter Ads
    8. Use Twitter Conversational Ads
    9. Always Provide Value
    10. Always Use Hashtags
    11. Share Images
    What is good timing to post on social
    media?
    As per various studies, the time between 1 p.m.
    and 4 p.m. is a good time to engage in social
    media activities. During this time, websites
    tend to get the highest clickthrough. However,
    before 8 a.m. and after 8 p.m. is an unsuitable
    timing to post on social media. Generally,
    Wednesday afternoon is considered a very
    good time for posting.
    What are the 5 pillors of social media
    marketing?
    • 5 pillers of social media marketing are :-
    1. Social Strategy
    2. Planning & Publishing 
    3. Listening & Engagement 
    4. Analytics and Reporting
    5. Advertising

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