Pme Project

INSTITUTE OF BUSINESS
MANAGEMENT
Project management &ENTREPRENEURSHIP
PROJECT
TOPIC:- {FARMER TO CONSUMER APP} =F2c model
Presented To:- Presented By:-

Prof. Mukesh ranga anuj kumar Shukla
Class:- mba(ft),
3rd sem, 2nd year
Roll no. :- 0011043
Keys contents
 Introduction:- about us
 Definitions  Deskboard of App
 Uncertainty  Listing Process
 Way of Life of Farmer as Entrepreneur  Step to create an agri app
 5 stage of FED  Features of app
 F2C Modal
 Barrier to Entrepreneurship  Farm Direct Marketing
 Common agriculture policy  Direct Marketing Advantages
 Development Lifecycle  Rivals of Business Modal
 Start-up Ecosystem  Reports & Data Analysis of Market
 Senario Data
Definitions
What is entrepreneurship?
Entrepreneurship is a key factor for the survival of small scale farming in an ever-changing and increasingly complex
global economy. But what is entrepreneurship in agriculture? How does it relate to small-scale farmers who operate on
the edges of the economy?
Farmers as entrepreneurs
Farmer-entrepreneurs see their farms as a business. They see their farms as a means of earning profits. They are
passionate about their farm business and are willing to take calculated risks to make their farms profitable and
their businesses grow.
The entrepreneurial environment

Farmer-entrepreneurs operate in a complex and dynamic environment. They are part of a larger collection of
people including other farmers, suppliers, traders, transporters, processors and many others. Each of these has a
role to play in producing products and moving them through to the market – through the value chain. Each one
needs to be an entrepreneur. They also need to respect each other and work together to make the whole system
work better and be more profitable.
The ‘way of life’ of a farmer-entrepreneur
• Freedom in making decisions about the business and the relationship with family
• Control over what has to be done, when and in what order
• Working alone often in solitude
• Coping with a wide range of managerial and ‘day to day’ tasks
• Lives with uncertainty; if you can’t generate profit you may not survive in the future
• Risking personal assets and security
• High level of responsibility and risk of failure
• Lives with an inability to control the actions of stakeholders upon whom the success of the business depends
• Develops trust and alliances with other stakeholders where mutual benefits exist
• Works long and irregular hours to meet demands
• Closely interwoven family and business life
• Social status is linked to the success of the business
• ‘Learns by doing’ under pressure from stakeholders, by solving problems, experimenting, seizing opportunities, and
learning from competitors
Common Agricultural Policy –
Legislative Framework
The most common type of farm in the EU28 is small holdings of an average size of 14 hectares.
However, due to the historical, economic and political structures of Member States, there is a
great variety of farm enterprises in Europe. Small farms are more “multifunctional” which
makes them more economically beneficial to the farming industry and society as a whole
because they maintain biodiversity, preserve soil and landscape, are more efficient, contribute
to food security and protect cultural heritage. The strategy aims to build a competitive, high-
employment economy based on knowledge and innovation delivering social and territorial
cohesion.The “Europe 2020” EU’s growth strategy: ‘A strategy for smart, sustainable and
inclusive growth’:Smart through more effective investments in education, research and
innovation;Sustainable – move towards a low-carbon economy;Inclusive – with a strong
emphasis on job creation and poverty reduction.
Introduction
About Us : Agromart.com
Agromart.com is part of Kisan Mandi Online Agri Market PRIVATE LIMITED.
Agromart.com – An online AGRI-MART and it will truly fulfills our dream "Sabko Sahi Mol ".
Agromart.com is 100% free for farmers and we are not charging anything from farmers . Now farmers (Kisan) can sale
their products directly to end consumer i.e. Institution , Group Co-operative Societies , Citizen Associations or any other
group buyers on Agromart.com & also farmer can save lot of money via Group buying of Agri products or machinery
directly from Manufacturing Companies and big distributors on a fair price.
DeskBoard of App
Listing Process
Steps to create an agriculture app
Step 1: Vision and idea
Step 2: Business analysis and technical specification
Step 3: Pre-development stage
Step 4: Development and testing
Step 5: Deployment
Step 6: Maintenance and support
12 most popular features for an
agriculture app
1. GPS and location-based services 7. Push notifications
2. Integration with drones 8. Weather forecast
3. Chat 9. Listings of agricultural goods
4. Broadcasting and video calls 10. Payment gateway
5. Camera and machine vision 11. List of diseases and treatments
6. Calendar 12. Analytics

F2C (Farmer to consumer) - Farm Direct Marketing to get
more share from consumer rupee.
F2C (Farmer to consumer) - Farm Direct Marketing

There’s a lot to think about when it comes to marketing agricultural products.
Farm direct marketing is a long felt need of the farmers and consumers of the country as it
goes a long way in ensuring higher remuneration to the farmers and meeting the satisfaction
level of the consumers through direct sale of the agricultural commodity by the farmers to
the consumer at affordable prices. Direct marketing of agricultural produce helps in
complete elimination of middle men and commission agents who charge high level of
commission fee from the agriculturists/farmers coming to the market yards for selling their
produce and then artificially inflate the retail prices.
What farmers need to consider when selecting which direct marketing channels fit best with
a farm’s resources, goals and accessible customer base.
Farm direct marketing Advantages :
 Since small quantities of farm products can be sold, small producers can
participate.
 The farmer sets the price or is more control of the price. Good products
and services can get attractive prices and therefore, small farms can be
profitable.
 Payment is usually immediate.
 In addition, farmers receive instant feedback from customers on products
and service. The farmer can improve his/her business through this input
and increase farm profitability.
Rivals of Business Modal
• Bigbasket
• Ninjacart
• Manditrade
• Farmmobi
• D dharani
• Reliencefresh
• Nature’s Basket
7 steps to
connecting
Farmer to New
Market
Impact Ratio & Market Data Analysis
Reports
Thank You

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INSTITUTE OF BUSINESS

Presented To:- Presented By:-

The entrepreneurial environment

2. Integration with drones 8. Weather forecast

3. Chat 9. Listings of agricultural goods

4. Broadcasting and video calls 10. Payment gateway

5. Camera and machine vision 11. List of diseases and treatments

6. Calendar 12. Analytics

F2C (Farmer to consumer) - Farm Direct Marketing

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