SEO History & Introduction

SEO
History & Introduction

Introduction – What is SEO
It is believed that SEO was born in 1991. Around this time first website was created
Solution –> Need of Structure & Accessibility Website

Started - How to access the content and identify
the niche Content
Multiple Niche
User Started
facing
problems
to access
Yahoo Came the content
The real SEO game started in the year 1996 when Sergey Brin and Larry Page began building what
would become the biggest, most recognized search engine to date:
HE EARLY DAYS: ANYTHING GOES

n the beginning, anything went in terms of SEO. The rules were fast and loose. So, marketers could use hacking practices and
everage keyword stuffing and spammy links to rank higher in search results.
EO EVOLUTION
Google saw an opportunity to do something that other search engines weren’t. It began working on algorithm updates that would
eward quality, relevant content to connect users with what they really want to find.
SEO stands for Search Engine Optimization. SEO is all about optimizing a website for
search engines. SEO is a technique for:
designing and developing a website to rank well in search engine results.
improving
SEO the volume and quality ofSEO
stands for Search Engine Optimization. traffic
is alltoabout
a website from
optimizing searchforengines.
a website search engines. SEO is a
marketing
echnique for: by understanding how search algorithms work, and what human visitors might
search.
designing and developing a website to rank well in search engine results.
improving the volume and quality of traffic to a website from search engines.
marketing by understanding how search algorithms work, and what human visitors might search.
hat is On-Page and Off-page SEO ?
onceptually, there are two ways of optimization:

On-Page SEO - It includes providing good content, good keywords selection, putting keywords on correct places, giving
ppropriate title to every page, etc.
Off-Page SEO - It includes link building, increasing link popularity by submitting open directories, search engines, link
xchange, etc.
Java Programming – Exception Handling
The Exception Handling in Java is one of the

powerful mechanism to handle the runtime
errors so that the normal flow of the application
can be maintained.
Normal Routine
Alternate/ Handle Executed
In the middle puncture tyre

Unwanted Condition Occur
Not
Executed
In Java
public class Excep1 { public class exce {

public static void main(String args[]){ public static void main(String args[]){
try{
//code that may raise exception //code that may raise exception
int data=100/0; int data=100/0;
}catch(ArithmeticException e){System.out.println(e);}
//rest code of the program //rest code of the program
System.out.println("rest of the code..."); System.out.println("rest of the code...");
}}
}
java.lang.ArithmeticException: / by zero
Exception in thread "main" java.lang.ArithmeticException: / by rest of the code...
zero
Exception Handling is a mechanism to handle

runtime errors such as ClassNotFoundException,
IOException, SQLException, RemoteException,
etc.
Advantage of Exception Handling
The core advantage of exception handling is to

maintain the normal flow of the application.
An exception normally disrupts the normal flow
of the application; that is why we need to handle
exceptions. Let's consider a scenario:
1.statement 1;
2.statement 2;
3.statement 3;
4.statement 4;
5.statement 5;//exception occurs
6.statement 6;
7.statement 7;
8.statement 8;
9.statement 9;
10.statement 10;
1) Checked Exception
The classes that directly inherit the Throwable class except
RuntimeException and Error are known as checked exceptions. For
example, IOException, SQLException, etc. Checked exceptions are
checked at compile-time.
2) Unchecked Exception
The classes that inherit the RuntimeException are known as unchecked
exceptions. For example, ArithmeticException, NullPointerException,
ArrayIndexOutOfBoundsException, etc. Unchecked exceptions are not
checked at compile-time, but they are checked at runtime.
The "try" keyword is used to specify a block where we should place an exception code. It means we can't use try block
alone. The try block must be followed by either catch or finally.
h The "catch" block is used to handle the exception. It must be preceded by try block which means we can't use catch
block alone. It can be followed by finally block later.
lly The "finally" block is used to execute the necessary code of the program. It is executed whether an exception is handled
or not.
w The "throw" keyword is used to throw an exception.
ws The "throws" keyword is used to declare exceptions. It specifies that there may occur an exception in the method. It
doesn't throw an exception. It is always used with method signature.
Common Scenarios of Java Exceptions
There are given some scenarios where unchecked exceptions may occur. They are as follows:
1) A scenario where ArithmeticException occurs
If we divide any number by zero, there occurs an ArithmeticException.

1.int a=50/0;//ArithmeticException
2) A scenario where NullPointerException occurs
If we have a null value in any variable, performing any operation on the variable throws a NullPointerException.
2.String s=null;
3.System.out.println(s.length());//NullPointerException
3) A scenario where NumberFormatException occurs
If the formatting of any variable or number is mismatched, it may result into NumberFormatException. Suppose we have a strin
variable that has characters; converting this variable into digit will cause NumberFormatException.
4.String s="abc";
5.int i=Integer.parseInt(s);//NumberFormatException
4) A scenario where ArrayIndexOutOfBoundsException occurs
When an array exceeds to it's size, the ArrayIndexOutOfBoundsException occurs. there may be other reasons to occu
ArrayIndexOutOfBoundsException. Consider the following statements.
6.int a[]=new int[5];
7.a[10]=50; //ArrayIndexOutOfBoundsException

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SEO

History & Introduction

Solution –> Need of Structure & Accessibility Website

HE EARLY DAYS: ANYTHING GOES

hat is On-Page and Off-page SEO ?

onceptually, there are two ways of optimization:

The Exception Handling in Java is one of the

Alternate/ Handle Executed

In the middle puncture tyre

public class Excep1 { public class exce {

Exception Handling is a mechanism to handle

Advantage of Exception Handling

The core advantage of exception handling is to

w The "throw" keyword is used to throw an exception.

1) A scenario where ArithmeticException occurs

If we divide any number by zero, there occurs an ArithmeticException.

2) A scenario where NullPointerException occurs

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