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    Modern Hijab: Presentation Skill - Final Project

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    Ghanim Ramadhan
    This document summarizes a business plan for a hijab clothing line called Ammaliya Collection. It outlines the company's team members, location, target customers, product details, marketing strategy including pricing, promotion and sales results. It also includes a SWOT analysis identifying strengths like religious values and expertise, weaknesses like lack of experience, opportunities in the large consumer base, and threats from competitors. The conclusion is that opening a hijab business has good long term opportunity for profitability in helping Muslim women wear hijabs appropriately.

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    Modern Hijab: Presentation Skill - Final Project

    Uploaded by

    Ghanim Ramadhan
    89 views19 pages
    This document summarizes a business plan for a hijab clothing line called Ammaliya Collection. It outlines the company's team members, location, target customers, product details, marketing strategy including pricing, promotion and sales results. It also includes a SWOT analysis identifying strengths like religious values and expertise, weaknesses like lack of experience, opportunities in the large consumer base, and threats from competitors. The conclusion is that opening a hijab business has good long term opportunity for profitability in helping Muslim women wear hijabs appropriately.

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    Hijab Modern

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    This document summarizes a business plan for a hijab clothing line called Ammaliya Collection. It outlines the company's team members, location, target customers, product details, marketing strategy including pricing, promotion and sales results. It also includes a SWOT analysis identifying strengths like religious values and expertise, weaknesses like lack of experience, opportunities in the large consumer base, and threats from competitors. The conclusion is that opening a hijab business has good long term opportunity for profitability in helping Muslim women wear hijabs appropriately.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    89 views19 pages

    Modern Hijab: Presentation Skill - Final Project

    Uploaded by

    Ghanim Ramadhan
    This document summarizes a business plan for a hijab clothing line called Ammaliya Collection. It outlines the company's team members, location, target customers, product details, marketing strategy including pricing, promotion and sales results. It also includes a SWOT analysis identifying strengths like religious values and expertise, weaknesses like lack of experience, opportunities in the large consumer base, and threats from competitors. The conclusion is that opening a hijab business has good long term opportunity for profitability in helping Muslim women wear hijabs appropriately.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    Modern Hijab

    Presentation Skill - Final Project


    Our Team

    Muhammad Mufti Muhammad Riezqy


    Ashshiddiqi Ash Shiddieqy
    20.11.3386 20.11.3377

    Romansa Yudharistya Muhammad Alif


    Musthofa
    20.11.3395 20.11.3368
    AMMALIYA COLLECTION
    Jl. Yos Sudarso, Karang Duwo, Sragen Tengah, Kec. Sragen, Kabupaten
    Sragen, Jawa Tengah 57211
    Why did I choose the hijab business?
    The reason I created a hijab entrepreneur is because wearing the hijab is an order from Allah SWT which is an
    obligation for a Muslim woman. In addition to showing identity, hijab can also maintain the honor of Muslim women.
    Various models of hijab are marketed to attract consumer interest. How to wear the hijab is even more modified in
    such a way to make it look attractive. Islam requires every Muslim woman to wear the hijab. By wearing a hijab,
    someone is expected to behave, someone is expected to behave in accordance with religious ethics. Hijab can also
    protect from unwanted things such as avoiding men who like to seduce women.

    In line with the times, the progress of the trend in wearing the hijab with the increase in hijab models makes it
    easier for people, especially women, to wear and feel fashionable and have various models according to world
    developments. Every Muslim woman is required to wear a hijab that has existed before or in accordance with the
    teachings of the Islamic religion by giving meaning in accordance with existing rules through her own actions or
    behavior.
    Business Location
    Our business locations are in areas that meet the following requirements:

    01 02
    Located near the Close to residential
    community center, in communities
    terms of road access

    03 04
    This location We also open online shops
    allows all walks of such as Shopee and market
    life to visit on various social media
    such as: Instagram,
    Facebook, WhatsApp.
    Target Customers
    Our target or target is all Muslim women of all ages. We
    started promotions on social media, so that our products can
    be seen directly by consumers and can make it easier for
    consumers who want to have the products we sell, without
    having to visit our place of business. This promotion is done,
    because we think the promotion will be more effective.
    Product Excellence
    The advantages of using Ammaliya Collection products here are, as follows:

    1 2 3
    Has a variety of the latest Has a price that is quite Has a material that is
    trend models affordable for comfortable for consumers
    consumers to use
    Hijab Collection Marketing Strategy

    01 02 03
    Product Price Promotion
    Product Strategy Pricing Strategy Promotion Strategy

    04 05 06
    Place People Physical Evidence
    Distribution Place Individual Strategy Marketing Strategy in the
    Strategy Form of Physical
    Evidence
    Sales Results from Hijab Collection Marketing Strategy
    (Capital Aspect)

    No Type Unit Price (Rp) Amount Total (Rp)

    1 Hijab Paris Colorful 7.000/pcs 12 pcs 84.000

    2 Hijab Pasmina Paris 14.000/pcs 12 pcs 168.000

    3 Hijab Mama Dede 25.000/pcs 12 pcs 300.000

    Total 552.000
    Sales Results from Hijab Collection Marketing Strategy
    (Profit Calculation)

    No Type Selling Price (Rp) Amount Total (Rp)

    1 Hijab Paris Colorful 13.000/pcs 12 pcs 156.000

    2 Hijab Pasmina Paris 25.000/pcs 12 pcs 300.000

    3 Hijab Mama Dede 35.000/pcs 12 pcs 420.000

    Total Sales 876.000

    Capital 552.000

    Profit 324.000
    58%
    Profit
    Capital 552K
    Profit 324K
    SWOT Analysis On Ammaliya Collection

    Opportunities
    Company Opportunity
    Analysis
    Strength
    Company Strength Analysis

    Threats
    Company Threat
    Analysis
    Weakness
    Company Weakness
    Analysis
    1. Company Strength Analysis
    Product advantages
    We offer a product that elevates religious values ​and is
    combined with elements of beauty.

    Skills and expertise


    We have the skills to modify the hijab image motif,
    and the expertise to mix and match the hijab with the
    hijab image motif.

    Raw materials are easy to get


    The raw material for making this hijab is available
    with a wide variety of colors and models and the
    price is not too expensive. And the types are diverse
    so that it can increase the model and variety of hijab
    2. Company Weakness Analysis
    Not having enough experience
    Very minimal experience to start a business is a weakness
    that must be overcome

    Lack of human resources


    Limited human resources as a hijab producer or
    craftsman, so that in sewing a product requires special
    skills that everyone cannot do.
    3. Analysis of Company Opportunities

    Many Consumers
    The number of Muslim women who use the hijab. With this
    product, it will increase women's interest in using the hijab.

    Marketing System
    Marketing can be said to be quite easy, because we do
    marketing through social media, the community
    environment and in terms of road access.
    4. Company Threat Analysis

    Consumer Indifference
    Sometimes women in headscarves pay attention to their
    appearance and are busy making them look as they are

    Hijab Competitors
    The number of hijab competitors who have a hijab
    brand that is already well-known in the community.
    So that people will be more interested in hijab that
    already has a brand. As well as many similar
    businesses outside the region.
    Hijab Business Risk Analysis
    An expired hijab

    Hijab Competitors Products are less attractive to


    Muslim women

    Business capital
    Conclusion
    The Ammaliya Collection business is a form of business
    engaged in clothing, especially in the hijab. Opening a hijab
    selling business is very profitable for businesses engaged in
    clothing, especially the hijab. The opportunity to open a hijab
    business in the long term is very good and easy to develop.

    Our efforts aim to help Muslims to wear the hijab, because it is


    proper for Muslim women to use a hijab that can cover the
    woman's part. The marketing process that we do is through
    various social media and online shops, as well as we do
    discounts for our resellers.

    The price we give to consumers depends on the material that has been produced, so the prices offered by hijab models
    vary greatly. We also do a SWOT analysis in opening this business, so that this business can grow much more rapidly.
    Thanks!
    Do you have any questions?

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