Principles of Management - Planning Unit II (Bcom)
Principles of Management - Planning Unit II (Bcom)
Principles of Management - Planning Unit II (Bcom)
UNIT-II
PLANNING
MEANING
DEFINITION
NATURE OF PLANNING
OBJECTIVE OF PLANNING
IMPORTANCE OF PLANNING
ADVANTAGES OF PLANNING
LIMITATIONS OF PLANNING
PROCESS OF PLANNING
METHODS OF PLANNING
PLANNING PROMISES
DECISION MAKING
INTRODUCTION
What is Planning – Introduction
It is often remarked that ‘Planning is a mere ritual in a fast
The functions of management include planning, organising, staffing, directing and controlling. Eminent
writers may add other new ones to these functions or those which have not been included in these
functions. Anyway, writers unanimously accept that planning is the primary function of all the other
functions. The reason is that the manager wants to achieve the pre-determined objectives in a better way.
There is a close connection between objectives and planning. Planning is based on the objectives. If
there is no link between planning and objectives, the former will only be a mental exercise and of no
use. Planning contributes to the attainment of objectives.
Planning includes the selection of the best alternative available and thinking before selection of the best
alternative. It involves the ability to foresee mishaps in future which might affect the smooth
functioning of an organisation. So, planning is an intellectual activity.
4. Planning Results in Higher Efficiency:
Planning efficiency is measured in terms of input and output ratios. Planning leads to maximum
output with minimum expenditure. This input and output relationship is not only determined by
money, labour hours and production units but also by the degree of satisfaction available to the
individual as well as the group. The high degree of human satisfaction motivates the workers to
produce more within the specified time.
5. Planning is a Continuous Process:
Planning does not come to an end with the establishment of a business concern. Planning in other
functions is also required. After the establishment of a business concern, certain decisions are taken.
Planning is necessary to implement the decisions. A number of decisions are taken during the life time
of the business concern. So, planning is necessary throughout the running of the business concern as a
continuous process.
6. Planning is Flexible:
While planning, any one of the available alternatives is selected. Planning selects the best alternative
based on certain assumptions. If the assumptions are proved wrong, the selected alternative tends to
be an incorrect one. There is a possibility of a dead log in the functions of the management. Planning
has one more alternative to suit future situations.
7. Unity and Consistency:
Every department manager resorts to planning at different times. The planning is related to the
Planning work is done by every person who is working in a business unit. He may be a
procedures to be adopted. Being at a lower place, planning for a foreman is to allocate the
work to his subordinates. So, planning is common to all.
9. Basis for All Managerial Functions:
Planning is found at all levels of management. Top management looks after strategic planning.
Middle management looks after administrative planning and the lower level management
looks after operational planning.
10. Getting Co-Ordination:
Planning co-ordinates various business activities. Without
so that the best one may be chosen with the help of planning hasty decisions
and random actions can be avoided.
7. Planning Improve Efficiency of Operations:
It is rational activity that leads to efficient and economical operations,
planned action is always better than unplanned. Planning makes the
task of managing more efficient and effective manner. It helps to
minimize the cost of operations and improves the competitive strength
of an organisation.
8. Planning Improves Morale:
If the role of employee is cleared and well defines goals, then the
employee feels highly motivated and contribute his full potential
towards accomplishment of objectives. Planning improves the
behavioural climate in the organisation and reduces the friction
between departments.
9. Effective Co-Ordination:
According to Koontz and O’ Donnell “Plans are selected courses along
with the management desires to coordinate group action.” The
effective coordination integrates the physical and human resources
between departments.
10. Planning Encourages Innovation and Creativity:
Planning compels the managers to be creative and
exercise is carried out by all three levels of managersthe upper, middle and lower.
However, the nature, type and scope of planning is not the same at each managerial
level. In most organisations upper- level and some middle level managers spend
more time developing strategic, broad/directional, long-range and single-use plans
for the organisation.
Other middle-level and all low-level managers, in contrast, spend more time
successful in today’s market. Most planning also follows a pattern. Old plans are to
be revised and modified and new ones to be introduced as demanded by the needs of
5. Forward-Looking Nature:
Any planning exercise at the business level is a forward- looking-
8. Flexibility:
In today’s era of rapid changes in technology, market conditions and government policies,
the planning process has to be flexible enough in order to enable managers to face and meet
newer and newer challenges. Due to rapidly changing environment, some companies are
making shorter-term plans which allow for quick responses to customer needs and requests.
The goal is to be flexible and responsive to the market.
9. Shared Responsibility:
Planning means that a manager must involve his subordinates actively in order to determine
resource requirement, fix goals and identify and exploit opportunities. During the process,
the manager may need to go outside the work unit for information about products,
competitors, markets, and the like.
10. Choice:
Planning involves choice. Planning is essentially an act of choosing from
many ways.
1. Better utilisation of resources – Planning decides what to produce and how to produce. Then, there is
2. Helps in achieving objectives – Planning sets goals or objectives of an organisation. This gives
effective direction to the control of employees of the organisation. In this way, planning helps the
3. Economy in operation – Unnecessary production, ineffective utilisation of resources and unnecessary
activities of an organisation are eliminated through planning. This results in the economy of operations.
4. Minimises future uncertainties – The uncertain future increases the importance of planning. Planning
foresees the changes and uncertainties taking shape in future and devices methods to face them. Some
new line of products, changes in quality and size of the product, expansion of plant
capacity and changes in methods of work. These are achieved through planning.
6. Effective control – Control without planning is an impossible one. Control is
used only when there is a well-chalked out plan. So, planning provides a basis for
controlling.
7. Motivation – A well-prepared plan encourages the employees of an organisation
and gives them a sense of effective participation. Planning motivates the employees
as to what the organisation wants to achieve and defines it to the employees.
8. Co-operation – Planning helps the management pulls the individual to achieve
Plans lay down a specified course of action regarding the future, which cannot be changed even if situations so
demand. This often proves to be costly for the organisation, particularly when there is need for a change in the
actual course of action. And this is why some progressive firms now rely on contingency planning. The object is to
Due to inherent rigidity of the plans managers lack the initiative to do new things or to venture out in new directions
to cope with changes in the environment. So even advance thinking by managers does not lead to the generation of
3. Environmental Uncertainty:
At times planning loses its practical relevance due to various uncertainties surrounding the environment. So
managers cannot fully rely on existing plans. They have to revise or modify existing plans or change their strategies
to get the desired results even in adverse situations. For instance, a company might be required to revise its
advertisement budget to maintain competitive parity, i.e., to match the efforts of its major and nearest rivals.
4. Time Lag:
Planning which involves several steps such as – defining objectives, collecting and
analysing data and choosing from alternatives is a time-consuming and lengthy exercise. It
loses effectiveness due to delay in taking necessary action. In other words, planning loses
its relevance in situations which demand quick decision(s) and immediate action(s).
5. Costly Process:
Planning is also a costly exercise. Since management is a valuable resource, the cost of
planning varies directly and proportionately with the time managers devote to planning. If
managers do not devote sufficient time to planning, their decisions may prove to be
impractical or wrong.
6. No Guarantee for Action:
A plan is just a programme of action regarding the future, not a guarantee for action. The
Planning is based on the timely availability of reliable and complete information and
accuracy of forecasts of demand, price and technology. If forecasts are based on incomplete
information or if the forecasting method is not reliable, then plans are bound to be ineffective
or likely to fail.
8. Time Constraint:
Planning requires a manager to set aside necessary time to do it. Managers who have very
busy schedules may react adversely when superiors order them to prepare a 5-year plan for
their work unit. The reason is that they are expected to do this and still find time to meet the
current year’s target..
9. Internal and External Constraints:
In spite of Internet connections and speedy access to computer databases, every manager
its operations.
Objectives are specific and are measurable in terms of units.
Objectives are set for the organisation as a whole for all departments
and then departments set their own objectives within the framework of
organisational objectives.
(2) Developing Planning Premises
Planning is essentially focused on the future and there are certain
adversely if ignored.
Their understanding and fair assessment are necessary for
effective planning.
Such events are the assumptions on the basis of which plans are
and higher returns, within the planning premises and within the
availability of capital.
(5) Selecting One Best Alternative
The best plan which is the most profitable plan and with minimum negative
In this step, managers communicate the plan to the employees clearly to
of machinery.
7) Follow Up Action
Objectives
Strategy
Policy
Procedure
Rules
Program
Methods
budget
Meaning of Planning Premises:
Planning is made for the future. Future is uncertain the
Internal premises are those which exist within the business enterprise. This may include men,
material, money and methods. Competence of managerial personnel and skill of labour force are
External premises centre round the markets and derived from the external environment
surrounding the business. Examples: Product market, money market, population growth,
Tangible premises are those which can be measured quantitatively. They may be quantified in
terms of money, time and units of production. Intangible premises are those which cannot be
measured quantitatively. Examples are: Reputation of the business, Public relations, employee
morale, motivation etc. Planning is to consider both tangible and intangible premises.
(c) Controllable, Semi-Controllable and Uncontrollable Premises:
There are certain factors which are well within the control of the management to a
great extent. Factors like materials, money and machines are areas where
management has maximum control over their future commitments. The management
can decide what policies, procedures, rules and strategies are to be followed in the
assumptions about future which are under the partial control of a business. Examples
of such premises are demand for the product, Trade union relations.
Non-controllable premises are entirety beyond the scope of business like government
policy, international trade agreements, wars, natural calamities new discoveries and
inventions etc. Such events cannot be predicted or controlled. These factors disturb
all well thought-out calculations. All intangible premises also fall in this category as
Constant premises are those which behave in similar fashion irrespective of action
taken. They are definite, well known and well-understood. The behaviour of
constant premises is not subject to changes these are ignored in planning. Such
factors are men, machine and money.
Variable premises are those which vary in relation to the course of action.
are dependent on the action taken by the management. These cannot be controlled
and predicted. For example, sales volume of the enterprise can be partly controlled
by the management. There are certain other factors which affect the sales volume of
the enterprise but are quite uncontrollable.
1. Objectives.
2. Policies.
3. Procedures.
4. Methods.
5. Rules.
6. Strategies.
1. Programmes.
2. Budgets.
DECISION MAKING
DEFINITION
CHARACTERISTICS AND
IMPORTANCE
PROCESS
goals.
IMPORTANCE OF DECISION MAKING:
Take action.
DECISIONS
5. POLICY AND CREATIVE DECISIONS
1. ORGANISATIONAL AND PERSONAL DECISIONS:-