Marketing Mix: Submitted by Anagha P V S9 Imba Msnimt

MARKETING MIX
SUBMITTED BY
Anagha p v
S9 IMBA
MSNIMT
• The marketing mix refers to the set of actions or tactics that a company
uses to promote its brand or product in the market.
• Marketing theory emerged in the early twenty first century.
• The correct arrangement of marketing mix by enterprise marketing
managers play an important role in the success of a company's marketing.
i. Develop strengths and avoid weaknesses.
ii. Strengthen the competitiveness and adaptability of enterprises.
iii. Ensure the internal departments of the enterprise work closely together.
• The 4Ps make up a typical marketing mix.
• Now a days the marketing mix increasingly

includes several other Ps.
• The 4Ps were designed at a time where
businesses were more likely to sell products
rather than services.
7Ps
• Product
• Prices
• Place
• Promotion
• Physical evidence
• Processes
• People
• Partners
Product
• refers to the item actually being sold. The product
must deliver a minimum level of performance.
Price
• Value that is put for the product.
• Depends on cost of production, segmented target,

ability of the market to pay, supply-demand and a
host of other direct and indirect factors.
Place
• Point of sale.
• Every industry, catching the eye of the consumer and making it

easy for to buy it.
Promotion
• All activities undertaken to make the product or service known

to the user and trade. Include advertising, word of mouth, press
report, incentives, commissions and awards to the trade.
PEOPLE
• Excellent customer service not only converts to sales, but can increase
your customer base by referrals. Acquiring these referrals by people who
love your brand can also be a great example of how your marketing
efforts can support your sales process.
• It’s important that everyone who represents your brand or deals with
customers – including the non-human chat bot variety! – are fully trained
sales professionals with an intimate knowledge of your product and how
it will improve the lives or solve the problems of your customers.

PROCESS
• The process of delivering your product to the consumer should be designed for maximum
efficiency and reliability, but may also include features that are in line with your brand,
such as being environmentally or sustainably focused.
• With the rise in online shopping, digital partnerships and logistics have become an
essential part of the marketing mix.
PHYSICAL EVIDENCE
• Physical evidence incorporates aspects that proves your brand exists and that a purchase
took place.
• Examples of proof that your brand exists can include things like a physical store or office
for your business, a website if your business operates solely online, and printed business
cards that you exchange when meeting people.

PARTNERS/STRATEGIC ALLIANCES
• Marketers can’t create customer value and build customer relationships by
themselves. They work closely with other company departments (inside
partners) and often with partners and alliances outside the firm.
• It is important to partner with firms that have similar corporate philosophies.
• Review and have clear, comprehensive, time-bound contracts and agreements.
• Have agreed upon objectives and strategies.
• Look for team management, relationship-building and team-building focus.

PRESENTATION
• The “P” is the act of presenting any of the different 9P’s© to your
customers, suppliers, wholesalers, retailers, sales force, marketing
intermediaries, clients, employees, and/or partners.
• Think about positive and negative emotions in a presentation by a

salesperson or sales force. Negative emotions narrow a person’s vision and
Positive emotions do the opposite.
• They broaden people’s ideas and we sell longer and can be more perceptive,
more creative. Where negative emotions help us see trees, positive ones
reveal forests. They can aid in devising unexpected solutions to the buyer’s
problem.
PASSION
• As a brand manager or marketing manager it starts with “believing” in the product
and services you market and sell. And from research, it needs to show, in the
“presentation,” your passion for the product. Many sales persons dispute the concept
that many sales people can sell anything, whether they believe in the product or not.
• Today, buyers can find tons of information about products, product lines, product
variables, product attributes, distribution options, strategic partnerships, pricing,
sales promotions, new product development, and more

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MARKETING MIX

uses to promote its brand or product in the market.

• Marketing theory emerged in the early twenty first century.

• The correct arrangement of marketing mix by enterprise marketing

managers play an important role in the success of a company's marketing.

i. Develop strengths and avoid weaknesses.

ii. Strengthen the competitiveness and adaptability of enterprises.

• Now a days the marketing mix increasingly

• Depends on cost of production, segmented target,

• Every industry, catching the eye of the consumer and making it

• All activities undertaken to make the product or service known

your customer base by referrals. Acquiring these referrals by people who

efforts can support your sales process.

sales professionals with an intimate knowledge of your product and how

it will improve the lives or solve the problems of your customers.

such as being environmentally or sustainably focused.

essential part of the marketing mix.

cards that you exchange when meeting people.

• Marketers can’t create customer value and build customer relationships by

themselves. They work closely with other company departments (inside

• It is important to partner with firms that have similar corporate philosophies.

• Review and have clear, comprehensive, time-bound contracts and agreements.

• Have agreed upon objectives and strategies.

• Look for team management, relationship-building and team-building focus.

• Think about positive and negative emotions in a presentation by a

• As a brand manager or marketing manager it starts with “believing” in the product

variables, product attributes, distribution options, strategic partnerships, pricing,

sales promotions, new product development, and more

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