Welcome Everyone!: Tonight's Lesson

Welcome Everyone!
Tonight’s Lesson
Websites
www.ChrisGoffInvesting.com
Chris Goff
President of Chris Goff Investing
• Resides in Austin, TX
• Husband and Father of 3
• Business Marketing Expert
• Real Estate Coach & Mentor
From the "Street" to Working for the BIGGEST Name in Real
Estate – Donald J. Trump!
Chris’ reputation for successful students has earned him the privilege of being one of an elite
group of REI educators hand-selected by Donald J Trump to Instruct and Mentor for his
exclusive REI education company, Trump Entrepreneur Initiative!
Chris’s Trump Certifications &
Accomplishments
- Trump Certified Real Estate Instructor
- Trump Certified Real Estate Mentors
- Trump Certified Advanced Retreat Instructor
- Trump Certified Mentoring Instructor
In 2008 I was asked to head up the In-Field training program teaching Trump’s Real Estate
Mentors techniques to ensure each student received the maximum training during their 3-day
live experience.
- Presidents Award 2008
- Award Winning REI Educator
We have Collaborated on and Authored 10 Top Selling Books and programs on the
Subject of Real Estate Investing and have been featured in The Washington Post,
The Houston Chronicle, The LA Times and on National Public Radio.
- Including Trump Entrepreneur Initiative's

- Apprenticeship Program
- Fast Track to Foreclosure Investing
- Quick Start Real Estate
- Real Estate Investor BLUEPRINT
3 Reasons Why Most New
Investors Fail
1) FEAR
2) Marketing
3) Guidance
Here’s about a Million reasons to no longer fear
doing
• Sampson M – Made $35,000 on first this!!
deal, has done multiple deals since.
• Gary & Edward Graham – (Father & Son) First deal did $10K, 6 deals within 5 months
• Rikki Rodenberger – Single mom, just did first deal and made $2K plus $950 a month
cash flow.
• Bo & Heather Manry – Young couple, first deal made $18K – acquired millions in real
estate working with the banks.
• Corry Slot – Investor (67 Years Old) Flipped first property and made $28K
• Tom Barker – Business Owner bought apartment complex - $450K in equity
• Rex Cress – (71 Years Old) Completed 20 Deals First year – Over $660K
• Julio Gonzalez – Retired Doctor – sells business for over 2.3 Million
• James Egan – Flipped 4 properties in 6 months - $90K profit!
• Debbie Smith – Bought pharmacy on seller financing – Net worth went up $800
• Beverly Rossela – Flipped first house and made $33K
• and many more!
Investors Fail
1) FEAR
2) Marketing
3) Guidance
Building Websites
Let’s Get Started!
Why Have A Website
Reach Your Target Market
Michael & Cindy Searching for Properties to Invest in
Candace
103 Riding Drive Contract To Purchase
Under Contract for $36,700
Candace Assigned Contract to

Michael & Cindy
Michael & Cindy Purchased 103 Riding Drive
Purchased for $43,500
Candace Received $6,800 at Closing
103 Riding Drive
Purchase Price: $43,500
Repairs: $12,500
Closing & Misc: $2,800
Total Amount Invested: $58,800
Sold Property in 3 Months for…

Sold Price: $74,650
Profit: $15,850
ROI: 26.9%
If Michael & Cindy invested their money with a 4% return, it would
have taken them 6.7 years to realize the same profit.
If Michael & Cindy Invest $58,800 4 more times…
Profit of $63,400 in one year. ROI would be 107%

If they use Candace again, Candace would have made $27,200
John & Sue
Michael & Cindy Brent
Elizabeth
Brandon
Bought a Website and a Social Media
Package for $5,000
She now is working with 5 Investors

because of the website.
If she profited $6,800 on each deal with 5

Investors buying 4 houses each year from
her, Candace would generate $136,000 a
year.
She invested $5,000 to get $136,000 in return, ROI = ALOT
Benefits of A Website
• Reach Millions of People
• Far Cheaper than Print Advertising
• Operates 24/7/365
• Offers Convenience
• Growth Opportunity
• Explains the benefits of your business
If You Don’t Have A Website
Here Are the Facts:
Only about 35% of New Businesses SURVIVE their first year and less than 20%
SURVIVE after 2 years due to inexperience in MARKETING!
Most Businesses will FAIL without a website! Simply put, if you have a business
today, you need a website. Period! 64% of Businesses Fail because of POOR
Marketing!
If your business isn’t using social media, then you’ll probably be obsolete in 3-5
years!
Most Business Owners don’t know how to market their business and spend way
too much time perfecting their craft! Real Estate Investors spend their precious
time and money on outdated marketing techniques that simply don’t work
anymore!
10 Rules
To Choosing a Name
Rule #1
Brainstorm 5 Top Keywords
When you first begin your domain name search, it helps to have
5 terms or phrases in mind that best describe the domain you're
seeking. Once you have this list, you can start to pair them or
add prefixes & suffixes to create good domain ideas. For
example, if you're launching a mortgage related domain, you
might start with words like "mortgage, finance, home equity,
interest rate, house payment" then play around until you can find
a good match.
Google Ad Words will determine the best KEY Words!
Rule #2
Make the Domain Unique
Having your website confused with a popular site already owned by
someone else is a recipe for disaster. Thus, I never choose domains
that are simply the plural, hyphenated or misspelled version of an
already established domain. I still believe that Flickr desperately needs
to buy Flicker.com - I hear kids in their 20's tell parents in their 40's and
50's to see photos on Flickr and always envision that traffic going
straight to the wrong domain.
Rule #3
Only Choose Dot-Com Available Domains
If you're not concerned with type-in traffic, branding or name
recognition, you don't need to worry about this one. However, if
you're at all serious about building a successful website over the
long-term, you should be worried about all of these elements, and
while directing traffic to a .net or .org is fine, owning the .com is
critical. With the exception of the very tech-savvy, most people who
use the web still make the automatic assumption that .com is all
that's out there - don't make the mistake of locking out or losing
traffic to these folks.
Rule #4
Make it Easy to Type
If a domain name requires considerable attention to type
correctly, due to spelling, length or the use of un-memorable
words or sounds, you've lost a good portion of your branding and
marketing value.
Rule #5
Make it Easy to Remember
Remember that word-of-mouth marketing. You don't want to be the
company with the terrific website that no one can ever remember to tell
their friends about because they can't remember the domain name.
Instead of: www.SRESolutions.com
Use: www.SimpleRealEstateSolutions.com
Rule #6
Create and Fulfill Expectations
When someone hears about your domain name for the first
time, they should be able to instantly and accurately guess at
the type of content that might be found there. That's why I
love domain names like Hotmail.com, CareerBuilder.com,
AutoTrader.com and WebMD.com. Domains like
Monster.com, Amazon.com and Zillow.com (whom I usually
praise) required far more branding because of their un-
intuitive names.
Rule #7
Avoid Copyright Infringement
This is a mistake that isn't made too often, but can kill a great
domain and a great company when it does. To be sure you're
not infringing on anyone's copyright with your site's name, visit:
copyright.gov and search before you buy.
Rule #8
Set Yourself Apart with a Brand
Using a unique moniker is a great way to build additional value with
your domain name. A "brand" is more than just a combination of
words, which is why names like mortgageforyourhome.com or
shoesandboots.com aren't as compelling as branded names like
bankrate.com or lendingtree.com. SEOmoz itself is a good example
- "SEO" does a good job of explaining the industry we're in and
creating expectations, while "moz" gives a web association, and an
association with being free, open, and community-driven.
Rule #9
Reject Hyphens and Numbers
Both hyphens and numbers make it hard to give your domain
name verbally and falls down on being easy to remember or
type. I'd suggest not using spelled-out or roman numerals in
domains, as both can be confusing and mistaken for the other.
Rule #10
Don't Follow the Latest Trends
Website names that rely on odd mis-spellings (like many Web 2.0 style
sites), multiple hyphens (like the SEO-optimized domains of the early
2000's), or uninspiring short adjectives (like "top...x," "best...x,"
"hot...x") aren't always the best choice. This isn't a hard and fast rule,
but in the world of naming conventions in general, if everyone else is
doing it, that doesn't mean it's a surefire strategy. Just look at all the
people who named their businesses "AAA... x" over the last 50 years to
be first in the phone book.
Name Availability
Websites like www.Godaddy.com make it exceptionally easy to
determine availability of a domain name - just remember that you
don't have to buy through these services. You can find a name you
like that's available, then go to your registrar of choice.
Tip Before Choosing a Name
Search for ‘Key’ Words before deciding on a domain name
Home Page
Here is an example of
what your home page
should look like. When
building any site, be
sure to have capture
buttons everywhere.
Your goal is to capture
both the sellers and
buyers name and
email. This information
will be used for future
marketing.
Home Page
This page should be unique and simple. Keep the amount of words
down to a minimum, too many words and you’ll lose interest. Keep the
home page attractive to hold lookers and keep them searching through
your site. Curiosity is the key! I like to use pictures here. Have several
capture buttons that include free reports and more information. You can
also add a short video here that explains who you are and how you can
help.
Current Mentoring Student Website
Property Search Page
Having the capability to list your properties on your site will increase
traffic. Having pictures of properties on your site will help them sell faster,
thus increasing profit potential. Use this feature once you have an
established business.
About Us Page
This page should clarify who you are, what you do, and how you can
help. Start by saying: ‘Welcome to North Star Property Solutions, where
we are providing solutions to common real estate problems.’ I wouldn’t
put a picture of you here. You should speak through the company. North
Star does this, North Star does that. Not, Chris does this, Chris does that.
You can also add a short video that explains who you (the company) are
and how you can help.
Solutions Page
This page should list several ways that you can help home owners
and buyers. This list will include paying All Cash, Owner Financing, and
Lease-Options. Use the information on your special reports to help
explain each strategy.
Contact Us Page
Create a capture form that has the questions on the property
research form. Sellers can fill this form out and it will be automatically
emailed to you. You could give away a Free Special report to entice the
seller to fill out the form.
Website Tips
• Highlight how you are different from everyone else.
• Use pictures in the appropriate places.
• Use Key Word Searches to determine the best name.
• Lead Capture Forms.
• Use Social Media Sites like Facebook, Twitter, & Youtube.
• Check monthly hosting and management fee’s.
Investors Fail
1) FEAR
2) Marketing
3) Guidance
Special Offer
Website Design & Creation
Hosting for 1 Year includes Domain Name
No Management Fee’s
Set up Social Media Sites -
• Facebook
• Twitter
• YouTube
6 Months of Support
Special Offer
Website Design & Creation
Chris and his team of professionals will create a unique

website just for your business. All the design work, long
hours, creativity, and put in the proper wording to get people
to call.
Special Offer
Hosting for 1 Year includes Domain Name
We will host your site for 1 entire year and help you register
your domain name. We will run all key word searches to
help you establish the right name from the beginning.
Special Offer
No Management Fee’s
We will manage your site for an entire year. We will make

any small changes as needed.
Special Offer
Set up Social Media Sites
We will set up your very own Facebook, Twitter, and

Youtube channels so you will start getting maximum
exposure. This alone will help with your SEO rankings so
you get the best results.
Special Offer
6 Months of Support
You will receive 6 months of email support with me and only

me. You can ask me anything you want. Real Estate,
Marketing, Whatever!
Investors Fail
1) FEAR
2) Marketing
3) Guidance
Special Bonus
20 Marketing Techniques
to Put Your Business
Front & Center
- How to write headlines and ads
- How to create incentives
- How to sell properties fast
- 20 Proven Marketing Strategies
- 1 Workbook, 2 Audio, 2 DVD’s
- 1 Template CD, 1 HTGS CD
- Marketing Flowchart
Special Offer
Website Design & Creation $2,500
Hosting for 1 Year includes Domain Name $120.00
Management Fee’s (For FREE) $600.00
Set up Social Media Sites $997.00
6 Months of Email Support $1,000
Marketing Home Study Course $297.00
Total Retail Value $5,514
Website Creation Hosting Websit
e Mana
gemen
t
6 Months Support
Home Study Course
Social Media Creation
Today’s Special Pricing
Today’s Special Price
$2,495
Order Now at:
www.ChrisGoffInvesting.com/Chris_Goff_Investing/Special_Offer.html
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Welcome Everyone!

- Including Trump Entrepreneur Initiative's

Under Contract for $36,700

Candace Assigned Contract to

Purchased for $43,500

Candace Received $6,800 at Closing

Sold Property in 3 Months for…

Profit of $63,400 in one year. ROI would be 107%

She now is working with 5 Investors

If she profited $6,800 on each deal with 5

She invested $5,000 to get $136,000 in return, ROI = ALOT

Instead of: www.SRESolutions.com

• Use pictures in the appropriate places.

• Use Key Word Searches to determine the best name.

• Lead Capture Forms.

• Use Social Media Sites like Facebook, Twitter, & Youtube.

• Check monthly hosting and management fee’s.

Chris and his team of professionals will create a unique

We will manage your site for an entire year. We will make

We will set up your very own Facebook, Twitter, and

You will receive 6 months of email support with me and only

Today’s Special Price

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