ENTREPRENEURSHIP MARKET VALIDATION

WEEK I

INTRODUCTION AND ROLEPLAY

 Learning Objectives

LO 1 : Define the team and prototyping ideation

 Subtopics

• Entrepreneurship Market Validation Overview

• Introduction Bisanara
• Bisanara Support
• Student Activities
• Next Activities (week 2)
 OVERVIEW

DESCRIPTION
Entrepreneurship Market Validation is a course that studies how to validate a business concept to its
target market and to continue or revise the business idea by learning from potential customers

LEARNING OBJECTIVE
LO 1 Define the team and prototyping ideation
LO 2 Explain prototyping and testing prototyping with its features and the goals of product and services
LO 3 Use the business model canvas as a program to support innovation
LO 4 Analyse Prototype validation and redevelopment of Business model Canvas
LO 5 Validate the product and services in the market by exhibition, Bisanara.com and market validation report
 Siklus
Seeding Cultivating Starting-Up

Pre - Entrepreneurship Entrepreneurship – Entrepreneurship Entrepreneurship

Enrichment Enrichment
Course Ideation - Prototyping - Market
1st Semester 2nd Semester
Validation

Learning : Learning : Learning :

1. 5 category Learning : Learning : 1. Prototyping 1. Marketization
Learning :
Industry 4.0 1. Team work 1. Identification 2. Marketization 2. Product or
1. Ideation
2. 1 category 2. Identification 2. Ideation 3. Product or service
2. Prototyping
based on 3. Ideation 3. Prototyping service Launching
3. Marketization
interest Launching 3. How to get
revenue

Methods : Methods : Methods :

Methods : Methods : Methods :
1. Video Based 1. Video Based 1. Coaching
1. Video Based 1. Video Based Learning 1. Coaching
Learning
Learning by expert
Learning 2. Coaching 2. Feedback
2. Seminar 2. Coaching 2. Coaching 2. Business
3. Feedback by
3. Feedback by by expert matching
3. Feedback by Expert
Expert Expert 4. Exhibition, 3. Demo day 3. Technology
4. Idea testing 4. FGD BISANARA, with VC Licencing
Offline
Result : Result :
Result : Result : Result : Result : Product / Service 1. Business Funding
Class based on Industry 1. Analysed Idea 1. Prototype 1. Market Validation available for the (PPBT)
4.0 category interest 2. Final Report 2. infografic 2. Market Validation Report customers 2. Technology Licence
 The more iterations the more the
chance the students to ‘fail’ and
therefore to yield better result

Entrepreneurship Market
Pre entrepreneur course : Entrepreneurship – Validation
Industry 4.0 Videos (5
Prototyping Session
catagories) -> Seminar 4
(choose 1 catagory based Entrepreneurship - Testing
prototy
on interest) -> Pick 1 Ideation Session 9 & 10
pe

Session 1 Reprototyping Session 12 & 13

business category based on Introduction and Market Validation
Roleplay Report
interest Session 1 Session 11
Introduction and Feedback /
Roleplay Revition Session 5 & 6
Session 2 & 3 Session 11 Business Model
Sketching Prototype Canvas Session 3
Session 2 Session 12 prototype Validation
Prototypin
Problem Final Session 10 g
Definition Presentation Product (Idea) Session 10 &
(Ideation) Testing Feedback Grid
Session 12 Session 8 Session 2 11
Presentation Focus Group Reprototyping / Entrepreneurial
Session 4
Session 3 Session 9 + Feedback Discusion Ideation Financial
Resources
Assessment Ideation Identification
Session 9
1: ideation Sharpening
Exhibition (GSLC)
presentation
Session 13
Report
Session 4 Session 5 & 6
Problem Prototype
Ideation Session 8 Development Session 8 Business
Session 1 Model Canvas
presentatio Idea Prototype
Introduction Redevelopment
Feedback Feedback Session 7 and Roleplay Session 7
Feedback
Market
Session 13 Validation
Session 7 Infografis
Session 5 & 6
Assessment 2 :
Idea prototype
Idea Prototype
Presentation
SCHEDULE
 SCORING

Market Validation Reflection – UAS (40%)

Mahasiswa mengumpulkan Infografis dalam bentuk Pdf. Bobot Market Validation
Reflection 40% dari nilai akhir. Isi infografis adalah:
1. Problem dan solusi apa yang ingin diangkat?
BMC Redevelopment - week 8
2. Menjelaskan Keunggulan produk
Kelompok melakukan presentasi Business Catatan:
3. Link video kompilasi durasi 2-3 menit tentang produk yang ditawarkan ke
• Dikumpulkan dalam power point yang di Pdf-kan
pelanggan.
• Bobot BMC Redevelopment adalah 20% dari nilai
isi point video: Pengalaman penjualan, Ketertarikan dan ketidak
akhir dengan pembagian
ter tarikan pelanggan, rekomendasi pelanggan.
• Setiap kelompok dinilai oleh Dosen masing-masing
4. Sumber daya & biaya produksi
• Assignment I 20%
5. Supply chain
6. Business Model Canvas
Story
Story of
of Validation
Validation Journey
Journey -- 7. Bukti screenshot display produk di Bisanara
8. Feedback or Testimony dari 30 pelanggan (Facebook, IG, Line, Tiktok, FGD)
Week
Week 11
11 (40%)
(40%) 9. Catatan Refleksi tentang apa yang akan dilakukan berikutnya terhadap bisnis
Dikumpulkan
Dikumpulkan pada pada week
week mulai
mulai pada
pada Week
Week 11
11 dan
dan 77 hari
hari mahasiswa berdasarkan proses validasi yang sudah dijalankan Dosen
setelah week 11 dalam bentuk
setelah week 11 dalam bentuk Excel Excel
memberikan feedback kepada mahasiswa. Dosen memberikan feedback
•• Link
Link video
video kompilasi
kompilasi durasi
durasi 2-3
2-3 menit
menit tentang
tentang kepada mahasiswa
produk
produk yangyang ditawarkan
ditawarkan keke pelanggan.
pelanggan.
isi
isi point
point video:
video: Pengalaman
Pengalaman penjualan,
penjualan, Ketertarikan
Ketertarikan Catatan:
dan
dan ketidak
ketidak terter tarikan
tarikan pelanggan,
pelanggan, rekomendasi
rekomendasi • Dikumpulkan dalam bentuk infografis (soft copy)
pelanggan.
pelanggan. • Bobot Market Validation Reflection adalah 40%
•• Bisanara.com
Bisanara.com –– Bukti Bukti screenshot
screenshot display
display produk
produk didi • Dikumpulkan pada masa UAS
Bisanara
Bisanara • Setiap kelompok dinilai oleh Dosen masing-masing (Rubrik terlampir)
•• Feedback
Feedback or or Testimony
Testimony dari
dari 30
30 pelanggan
pelanggan
•• 55 w w 11 hh seputar
seputar implementasi
implementasi market
market validation
validation
•• Assignment II
Assignment II 40% 40%
 • Mahasiswa mengirimkan
Minimum Viable Product
Week 1 – Week 7
• Mahasiswa menampilkan kompilasi video
(template terlampir) ke forum (durasi 2mnt-3mnt) dengan waktu
• Mendapatkan feedback dari presentasi 5 menit dan menjelaskan
dosen • Mempresentasikan
kepada dosen (isi video Experience,
• Dosen mengumpulkan Business Model Canvas
Interest/uninterest recommendation
PPT(Pdf) mahasiswa dalam (CS, VP, CH, CR, RS)
customer)
satu kelas ke BEC melalui link • Dosen memberikan
• Siswa memahami tips pengemasan
yang disediakan oleh BEC feedback kepada
produk dengan melihat ppt "Tips
• Perkenalan Diri Dosen • Dosen mengirimkan data mahasiswa
Kemasan Produk"
• Lecturing kelompok dan Link ppt • Dosen mengingatkan
• Mahasiswa mendapatkan informasi
• Pembentukan kelompok 3 Explaining the key idea, progress Bisanara
tentang keefektifan sosial media dalam
orang – 5 /kelompok product” dan MVP, juga • Dosen mengingatkan
pengembangan bisnis
• Memilih Komti memastikan link tersebut terisi untuk memulai Market
• Mahasiswa mengumpulkan BMC
• Mahasiswa memberikan validation week 7
Redevelopment
Link Bisanara yang sudah
Week 2 Week 4 Week 6
ada
(VC) (VC) (VC)

Week 1 • Mempresentasikan Week 3 Week 5 • Mempresentasikan Week 7

(VC) (GSLC) • Expert memberikan (VC) (VC)
Jawaban Explaining BMC (KR, KA, KP,
the key idea, product masukan terhadap CS) • Dosen mengumpulkan
ke dosen Prototype mahasiswa. • Mahasiswa PPT(pdf) mahasiswa dalam
• Mendapatkan mendapatkan feedback satu kelas ke BEC melalui
feedback dari dosen dari dosen link yang disediakan oleh
• Dosen memastikan BEC
bahwa Bisanara dapat di • Dosen mengirimkan data
mulai di Week ke-9, kelompok dan Link ppt
dengan sudah BMC redevelopment, juga
mencantumkan 3 sosial memastikan link tersebut
media yang aktif terisi
mengenai Bisnis
mereka
 • Mengirimkan Resource Week 8 – Week 13
and Cost of Production • Sebagian kelompok
dan Market Size mempresentasikan
• Dosen memberikan kepada dosen Market
• Memulai Bisanara feedback. Validation Reflection
dengan sosial media • Upload Story Of "
seperti: Facebook, IG, Validation Journey ke • Dosen mengingatkan
Line, dll Assignment II untuk membuat
• Mahasiswa memahami Binusmaya (template laporan dalam bentuk
tentang Facebook Ads Excel) infographics dan
• mahasiswa untuk • Dosen memberikan dikumpulkan pada
menyiapkan Story Of nilai Assignment II ke UAS
Validation Journey di mahasiswa
Week 11 • Taxation for SMEs
Week 8 Week 10
BUSINESS
Week 12
(VC) (VC) (VC)

• Expert memberikan
Week 9
(GSLC)
• Mahasiswa membuat Week 11
(GSLC)
• Sebagian kelompok Week 13
(VC)
READY
feedback terhadap market feedback grid mempresentasikan
validation • Mahasiswa Market Validation
• Tips Foto Produk dengan mempresentasikan Reflection
menggunakan HP Feedback grid • Dosen memberikan
• Mahasiswa submit BMC • Dosen memberi feedback kepada
redevelopment ke feedback kepada mahasiswa
assignment I Bimay mahasiswa • Supply chain
• Mendapatkan nilai dari • Mahasiswa • Dosen mengingatkan
Dosen memahami Selling untuk membuat
Skill infografis
 TOOLS

No Judul Video / Materi Link Video / Materi Keterangan

1 Introduction Bisanara https://binusianorg-my.sharepoint.com/personal/gguzman_bin

us_edu/_layouts/15/guestaccess.aspx?docid=082be60b8f9f44e
83bdd9497a7f310fc9&authkey=Ab1hQjWlAMHcjRMpxP0bjrk&e
=Lnp9mc

2 Explain, Key Product https://binusianorg-my.sharepoint.com/personal/isanawikrama Week 1 – Week 4 adalah

_binus_ac_id/Documents/Attachments/Video%20week%202%2
0Explaining%20the%20key%20idea_%20product%20rev.1.mp4 week untuk menentukan
Prototype yang akan di
validasi kan ke pasar
https://www.youtube.com/watch?v=qbbt2YbqMPY

3 Video MVP untuk dipresentasikan di

Week 3 https://binusianorg-my.sharepoint.com/personal/gguzman_bin
us_edu/_layouts/15/guestaccess.aspx?docid=0b50b54a9ee754
5abb7a03276a910f33a&authkey=ASBYwBKzRDyc3IxbcxJCIbI&e=
u2E6FT

https://binusianorg-
my.sharepoint.com/personal/gguzman_binus_edu/_layouts/15/g Week 4 to Week 6
uestaccess.aspx? adalah untuk minggu
4 BMC
docid=01ee4bddfc1a94e9380b502d55cd5fdcf&authkey=Aboyw untuk menentukan
ZXvvWh2LyLfdunDdoo&e=EFfKgF Business model
 TOOLS
No Judul Video / Materi Link Video / Materi Keterangan

https://binusianorg-
my.sharepoint.com/personal/gguzman_binus_edu/_layouts/1
5 Siswa memahami tips pengemasan produk dengan 5/guestaccess.aspx?
melihat ppt "Tips Kemasan Produk" docid=0fb44c8dc441d45a5a8b608a9772d0b93&authkey=AQ
OWI41tOq5EriFJcwamiIg&e=117Hx96.
https://www.youtube.com/watch?v=1boWT2ciK88
8 Video Social Media Marketing Tips https://www.youtube.com/watch?v=IGf8odUMW8Y

https://binusianorg-
my.sharepoint.com/personal/gguzman_binus_edu/_layouts/1
9 Materi Facebook ads 5/guestaccess.aspx?
docid=066795d2f79174f89a4063096eeb4fc28&authkey=AaED
TwcDf-ifixl8Pj3qghE&e=A1sPe9 Week 6 to Week 11 adalah
untuk minggu untuk Validasi
https://www.youtube.com/watch?v=N-BOarq9uiI market
10 Mahasiswa melihat video Selling Skill
https://www.youtube.com/watch?v=6pY7EjqD3QA
11 Panduan Story of Validation Journey Coming soon
https://www.youtube.com/watch?v=PNJ8RJq4E2c
12 Video feedback grid
https://www.youtube.com/watch?v=5XC4JqXUJbw
https://www.youtube.com/watch?v=q2hD8CqeTw8
https://www.youtube.com/watch?v=WizYXN61WDc

13 video 3 Market size https://binusianorg-

my.sharepoint.com/personal/gguzman_binus_edu/_layouts/1
5/guestaccess.aspx?
docid=0e3f480516ea74783b1a711e81e508f8b&authkey=Aac
pKhmP-eqBXxLEsN1Y280&e=I3NbRx
No Judul Video / Materi Link Video / Materi Keterangan

https://binusianorg-
my.sharepoint.com/personal/gguzman_binus_edu/_layouts/15/gues
14 PPT Taxation for SMEs taccess.aspx?
docid=075c207ef26894096bc75780711c3ff59&authkey=AT9Wj8Fjiw
RLkMKr8rP59uE&e=yXklYR
https://binusianorg-
my.sharepoint.com/personal/gguzman_binus_edu/_layouts/15/gues
15 Resources and Cost Reduction taccess.aspx?
docid=034f80d889dab469da9290682ff5b1165&authkey=AfPiKfmW
DSZtVEjrGuU76sU&e=71R4tn
https://www.youtube.com/watch?v=99mynr-NWSs
16 Tips foto Using Handphone

17 Video Infografis www.youtube.com/watch?v=nLxQAa5Sras Week 6 to Week 11 adalah untuk

minggu untuk Validasi market
18 Panduan Market Validasi Reflection
- Video Supply chain
https://binusianorg-my.sharepoint.com/personal/gguzman_binus_e
du/_layouts/15/guestaccess.aspx?docid=0c4b33c164fc04ba1990256
e3109de7f4&authkey=ARg5s1i97upUK_vbTs2GdxQ&e=nqtMfa
19 Binus Incubator

https://binusianorg-my.sharepoint.com/personal/gguzman_binus_e
du/_layouts/15/guestaccess.aspx?docid=0e475871fb5b74c7c9cf252
df88fa155f&authkey=AT1BcROiQ5Ok7hTuG-eO0Dk&e=fgmxUR
20 Template Assignment II
https://binusianorg-my.sharepoint.com/personal/gguzman_binus_e
du/_layouts/15/guestaccess.aspx?docid=0835a4d71facb479ea31146
70d7ceae63&authkey=AY7Y2ibeUM09wurNvxDVHOc&e=fSsyXK
 RUBRIC

BMC Development – week 8

Proficiency Level

Average
Excellent Good Poor
LO Indicators
(65 –
(85 – 100) (75 – 84) (<= 64)
74)
Able to create a Able to Able to Limited
complete create a create a attempt
business model complete business to
that shows business model develop a
Business Model linkages and a model that with all business
4
Canvas configuration shows the model
that displays linkages and essential
uniqueness in the a building
market configuration blocks
are filled
 Rubric Story Of Validation Journey – Week 11
• Story of Market Validation Journey Link compilation videos of 2-3 minutes duration about products offered to customers.
Video point content: Sales experience, Customer Interest and un interest, customer recommendations.
• Bisanara.com – Proof of product display screenshots in Bisanara
• Feedback or Testimonials from 30 customers
• 5 w 1 h around market validation implementation
Rubric Market Validation Reflection – Final test
Introduction Bisanara
 Introduction Bisanara

1. Online Platform Binus

2. Download guidance:
https://binusianorg-
my.sharepoint.com/personal/gguzman_binus
_edu/_layouts/15/guestaccess.aspx?
docid=082be60b8f9f44e83bdd9497a7f310fc
9&authkey=Ab1hQjWlAMHcjRMpxP0bjrk&e=
Lnp9mc
3. Start Week 9
4. Prepare Social Media.
 BISANARA SUPPORT

Focus Group Discussion Messenger Sosial Media Google My Business

WhatsApp Facebook
Line Instagram
Telgram Twitter
FB Messenger Tik tok
Linkedin
YouTube

Mahasiswa mengadakan FGD untuk mendapatkan

feedback mengenai produk yang ditawarkan di
pasar
Whatsapp
Whatsapp for Business
 Logo

Nomor yang digunakan No HP No HP/No Kantor

Bisa Membalas pesan Tidak ada Ada
Statistik Tidak ada Ada
Kategori Tidak ada Ada
Verifikasi Tidak ada Ada
Profil Bisnis Tidak ada Ada
Biaya Gratis Berbayar
Pukul Senin Selasa Rabu Kamis Jumat Sabtu Minggu
00.00 –
05.00
05.00 –
07.00
07.00 –
12.00
12.00 –
18.00
18.00 –
20.00
20.00 –
24.00
 Kenapa Facebook
• Bisa membangun interaksi dengan cepat
- Iklan yang ditampilakan oleh Facbook Ads tidak tiba-tiba, melainkan sudah
disesuaikan dengan pola prilaku konsumen.
- Mempelajari kebiasaan masing-masing penguna.
- Facbook Ads lebih banyak diklik oleh pengguan
- Setiap minggu pengguna rata-rata nge-like 8 postingan dan 6 iklan per minggu.

• FB Ads adalah platform iklan yang paling mudah dipelajari

• Audiens iklan benar-benar ber target

- Siapa saja yang membutuhkan produk anda?
- Apa Jenis kelaminnya
- berapa usianya
- Dimana mereka tinggal
- Apa kegemaran mereka.
 Faktor-faktor pendukung
Facebook Ads
1. Product
2. Website
3. Ads Creative
4. Customer Service
Keempat Faktor ini harus dibuat secara baik untuk optimalisasi Facebook Ads

Sebelum beriklan wajib membaca Link berikut:

Https;//www.facebook.com/policies/ads/
 Memulai Facebooks Ads
1. Facebook Page (Fanpage)
Tempat bagi seniman, public figure, bisnis, brand, organisasi dan
komunitas untuk terhubung dengan fan atau customer mereka.
2. Akun Iklan
Akun yang anda perlukan untuk menjalankan iklan di facebook.
3. Business Manager
Fitur yang disediakan Facebook untuk memudahkan para pengguan Facebook Ads
dalam perjalanan bisnisninya seperti untuk mengatur:
a.Strategi marketing
b.Berkolaborasi atau mempekerjakan orang lain
c.Menjalankan dan melacak iklan anda
d.Memisahkan facebook personal anda dari facebook bisnis
Insert Picture di sini

Dapat memperoleh wawasan

tentang efektivitas postingan dan
pemantauan followers
Memudahkan kustomer untuk
menghubungi
Memberikan informasi kategori
bisnis kepada followers
Terintegrasi dengan Facebook Page
Luangkan waktu untuk
menulis Caption
Berinteraksi dengan Pengguna
Jangan lupa #Hastag
Manfaatkan Platform lain
Selalu membuat konten baru
Maksimalkan “Stories”
1. Buat Profil Instagram Bisnis
2. Memilih Konten yang Tepat
3. Tentukan Goal dari Konten
4. Biaya Iklan di Instagram Ads
5. Mereview Hasil dari Review
Iklan
Post lebih Konsisten
Biasakan membalas
“Comment”
Perhatikan waktu posting
Kunjungan rutin di akun
Jumlah akun yang di “follow”
Waktu iteraksi antara foto
atau video
Pukul Senin Selasa Rabu Kamis Jumat Sabtu Minggu
00.00 –
08.00
08.00 –
12.00
12.00 –
13.00
13.00 –
19.00
19.00 –
22.00
22.00 –
24.00
1. Video sebagai Pengirim
Pesan
2. Meningkatkan interaksi
dengan pelanggan
3. Menjangkau Pelanggan
1. Siapa Target Market
2. Maksimalkan Strategi
untuk konten
3. Buat Konten yang
Bermanfaat
4. Berkolaborasi dengan
Youtuber
 ANAKJAJAN.COM VALENTINA MEILIYANA GADGETIN

https://www.youtube.com/watch?v=qZns0Hdzulg https://www.youtube.com/watch?v=2gRi_JEKxT0 https://www.youtube.com/watch?v=XTpbxnWPx5M

1. Mudah di cari oleh
pelanggan
2. Berhubungan
langsung dengan
pelanggan
3. Mendapatkan
pelanggan baru
1. Buka Play store, Download Google my
Business dan install
2. Pilih mulai
3. Masukan nama, lokasi
4. Arahkan alamat di peta, dan masukkan
service area
5. Masukan Batasan service area atau area
tertentu
6. Masukkan kategori bisnis dan no telp
untuk berinteraksi
7. Mendapatkan informasi mengenai
verifikasi dan pilih metode verifikasi
8. Masukkan verifikasi
Student Activities
 Student Activities

• Forming groups of 3 - 5 people / group

• Determine Prototype (Students provide the existing Bisanara Link)
• Choose Komti
Next Session Preparation (Week 2)
 Next Session Preparation (Week 2)

• Remind students to see “Explaining Questions the key idea,

product” before the 2nd meeting

https://binusianorg-my.sharepoint.com/personal/isanawikrama_binus_ac_id/Document
s/Attachments/Video%20week%202%20Explaining%20the%20key%20idea_%20pro
duct%20rev.1.mp4
• Each group answers 10 questions on the ppt slide
• Presenting to lecturers
• Get the feedback from lecturers.
 Explaining Questions, the key idea, product

No Questions Descripttion
1 Describe the idea/product in a few sentences? Briefly explain what this idea/product should be, what it
should do and how should it be used. Provide as much
information as you can about it
2 What problems will this idea/product solve? Describe users’ issues this idea/product will be able to help
them with. Also, write down if anyone has already managed
to successfully solve that issue and what makes your idea
different/better from their.
3 What are my goals with this idea/product? Write down all available details regarding your financial,
customer-related and operational goals that are tied in to this
idea/product.
4 What research have I already done? If you have conducted any kind of research in regards to this
idea/product, issue it’s trying to solve or target audience,
write down the results you gathered, as well as any and all
insights you acquired during the process.
5 Is there any existing research data already If there’s available data, write down all the information you
available? can find (links, articles, summaries, papers…) about
conducted surveys, market research, analytics, customer
support or any other conducted research that could be in any
way connected to this idea/product.
No Questions Descripttion
6 Is there anything I already learned from the Write down any and all insights you already got from any
feedback? type of conducted research or conclusions you were able to
draw from them
7 Based on my idea/product, what 3 aspects would It could be anything from features to visual elements,
I single out as the most important? communication, technology that should be used or anything
else that you believe is crucially important for the success of
this idea/product.
8 Based on my idea/product, what 3 aspects would Same description as in the previous question, just flipped.
I single out as the least important? Write down aspects you believe are not important for the
success of this idea/product.
9 Why is my idea/product different than others on Briefly explain why your idea/product is or should be
the market? different from others that try to solve similar issues, or other
ideas/products on the market in general. Write down and
explain all elements that make your idea stand out.
10 What are my longterm goals with this Define and write down your 1 year, 3 year, 5 year and 10
idea/product? year goals, as well as end goals you’re trying to achieve
with this idea/product.
 References

• David J. Bland Alex Osterwalder (2020) Testing Business Idea. John Wiley &
Sons px-xiv; p6- p13
• How to validate your startup idea, Bornfight.com, 2018