Value Creation From Big Data and Serialization: (Discovering Consumer Shopping Habits)

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Amity Business School

Value Creation from Big Data and Serialization

• Big Data is a term that describes


the large volume of data.

• Provide analysed insights that


leads to better decisions and
strategic business moves
(Discovering consumer shopping
habits)

• Volume
• Velocity
• Variety
• Veracity

• it’s not the amount of data that’s


important. It’s what organizations
do with the data that matters.
Amity Business School
Value Creation from Big
Data
• Value creation occurs through the process of data
management, where managers can democratize,
contextualize, experiment, and execute data insights
in a timely manner.

• Extracting value from big data.

• The use of big data enables organizations both to


An Example know fundamentally more about their businesses, and
to translate that knowledge into better decision-
CityTrans: An integrated
transport authority for a making and improved performance.
large UK city.

• To Provide customers • The Four capabilities: Data democratization, Data


with better information contextualization, Data experimentation and Data
about the busiest times
and places. execution.
Amity Business School
Serializatio
n
• The process of converting data objects present in complex data structures
into a byte stream for storage, transfer and distribution purposes on
physical devices.

• Hardware architecture and internal binary representations of data can vary


accordingly in different environment.

• To execute this job different storage format platforms( Hadoop, spark, fink)
comes into play.

• Two ways of data serializing, text-based( XML,CSV, JSON, YAML, and


binary(BSON, MessagePack, protocol buffer.)

• Application of data serialization, (persisting data onto files, storing data into
database, transferring data through the network, remote method
invocation, sharing data in a distributed object model)
Amity Business School
Application of ioT in
Industry
Home Management Healthcare
• IoT contributes the internet connection and remote • it allows medical centers to function more competently
management of mobile appliances, incorporated with and patients to obtain better treatment.
a variety of sensors.
• Real time monitoring, end-to-end connectivity and
• It enables the integration of objects into the internet, affordability, data assortment and analysis, tracking and
establishing the interaction between people and alerts, remote medical assistance.
devices among devices.
• IoT has also introduced several wearables & devices
• The key technology of IoT includes radio frequency which has made lives of patients comfortable,
identification (RFID), sensor technology and (Hearables, Ingestible sensors, Healthcare charting)
intelligence technology.

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