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    Ray Kroc

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    Nandini Nandakumar
    Ray Kroc was an American businessman who founded the fast food chain McDonald's. In 1955, Kroc bought the McDonald brothers' hamburger stand in California and established it as a franchise, spreading McDonald's restaurants across the United States and internationally. By 1984, when Kroc died at age 81, McDonald's had over 8,300 restaurants in 34 countries with annual sales of over $10 billion. Kroc revolutionized franchising and standardized the McDonald's menu, quality, and operations. He is credited with building McDonald's into the largest restaurant chain in the world.

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    Ray Kroc

    Uploaded by

    Nandini Nandakumar
    166 views25 pages
    Ray Kroc was an American businessman who founded the fast food chain McDonald's. In 1955, Kroc bought the McDonald brothers' hamburger stand in California and established it as a franchise, spreading McDonald's restaurants across the United States and internationally. By 1984, when Kroc died at age 81, McDonald's had over 8,300 restaurants in 34 countries with annual sales of over $10 billion. Kroc revolutionized franchising and standardized the McDonald's menu, quality, and operations. He is credited with building McDonald's into the largest restaurant chain in the world.

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    Ray Kroc was an American businessman who founded the fast food chain McDonald's. In 1955, Kroc bought the McDonald brothers' hamburger stand in California and established it as a franchise, spreading McDonald's restaurants across the United States and internationally. By 1984, when Kroc died at age 81, McDonald's had over 8,300 restaurants in 34 countries with annual sales of over $10 billion. Kroc revolutionized franchising and standardized the McDonald's menu, quality, and operations. He is credited with building McDonald's into the largest restaurant chain in the world.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    166 views25 pages

    Ray Kroc

    Uploaded by

    Nandini Nandakumar
    Ray Kroc was an American businessman who founded the fast food chain McDonald's. In 1955, Kroc bought the McDonald brothers' hamburger stand in California and established it as a franchise, spreading McDonald's restaurants across the United States and internationally. By 1984, when Kroc died at age 81, McDonald's had over 8,300 restaurants in 34 countries with annual sales of over $10 billion. Kroc revolutionized franchising and standardized the McDonald's menu, quality, and operations. He is credited with building McDonald's into the largest restaurant chain in the world.

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    Download as ppt, pdf, or txt
    of 25

     

      McDonald͛s fast food tycoon


     
     ô aymond   "ay" Kroc
    { ô ctober 05, 1902 in ak Park, Chicago,
    Illinois. ay was a Libra.
    P ô aturday, January 14, 1984, in an
    Diego ( U..A)
    Π
    
    During the First World War he trained to
    become an ambulance driver, though the war
    ended before he ever saw action.
    In early 1950s he tried his hand at a number
    of trades including paper cup salesman,
    pianist, jazz musician, band member and
    worked at an ak Park radio station.
    He eventually became a multi mixer milkshake
    machine salesman, traveling across the
    country.
    a 
    Convinced that he could sell numerous mixers
    to every new restaurant that opened, he
    partnered with the McDonald brothers
    (ichard and Maurice D. McDonald) to open
    and Franchise additional McDonald's
    restaurants.
    Kroc eventually became frustrated with the
    brothers' willingness to accept their chain
    having only a handful of restaurants.
    a 
    In 1961, he purchasedthe company from the
    brothers for $2.7 million.
    Kroc also revolutionized the art of Franchising,
    where he set strict rules on how the food was
    made.
    For the marketing of the product, he let
    the franchisees decide on what the best
    approach was.
    for egô Willard cott created the internationally
    recognized figure known as onald McDonald to
    improve sales of hamburgers in the Washington,
    D.C. area.
    a  
      
    After serving in World War I, Kroc returned home
    and became a ribbon novelty salesperson and a
    jazz pianist.
    In 1922 he went to work for the Lily ulip Cup
    Company, but soon left to become musical
    director for one of Chicago͛s pioneer radio
    stations.
    here he played the piano, arranged the music,
    accompanied singers, and hired musicians.
    a 
    Kroc then returned as a salesman, later he became
    Midwestern sales manager.
    In 1937 he came upon a new inventionô a machine that could
    mix five milk shakes at one time, called the ͞multi mixer.͟
    Lily ulip turned down the opportunity to distribute the mixer.
    Kroc founded his own company to serve as exclusive
    distributor for the product in 1941.
    In 1954, Kroc entered in the restaurant in an Bernardino,
    California, owned by ichard and Maurice D. McDonald
    (brothers), which was operating eight of his multi mixers.
    After some negotiation, the McDonald brothers agreed to join
    Kroc in a partnership.
    a 
    ay Kroc opened the first of the chain of McDonald͛s
    restaurants on April 15, 1955 in Des Plaines, Illinois.
    n that first day, Kroc͛s restaurant had sales of
    $366.12.
    By 1961 there were over 130 outlets, and in that year
    Kroc bought out the McDonald brothers for $2.7
    million.
    From these humble beginnings emerged an empire
    which by 1984 (Dead) had 8,300 restaurants in 34
    countries with sales of more than $10 billion.
    Kroc͛s greatest achievement was the ability to mass
    produce food uniformly .
    ñ
    
    
     

       
       
    When ay Kroc bought the first McDonald's in
    1955, he focused on what people wanted.
    With this focus came the utilization of Mr.
    Kroc's theory of *  (quality, service, and
    cleanliness ).
    McDonald's has had the unique ability to
    adapt to the changing market, and that, along
    with their QC program and innovative
    product development, has kept them on top.
    a 
    ocietal marketing takes into account
    the overall concerns of the target market,
    the environment.
    McDonald's promotes, such as the lympic
    Games, puts their name worldwide.
    McDonald's also uses a theory referred to as
    relationship marketing
    Ú 
    9 P    is the world's largest
    chain of hamburger fast food restaurants,
    serving nearly 47 million customers daily.

    he corporation's revenues come from the


    rent, royalties and fees paid by the
    franchisees, as well as sales in company
    operated restaurants.
    a 
    he company has also expanded the
    McDonald's menu in recent decades to
    include alternative meal options, such as
    salads and snack wraps, in order to capitalize
    on growing consumer interest in health and
    wellness.
      
       
             
      

    î  

    
     

        
    X  
      
       

     
     
        
     

    

    a 
    a
    
    
     
    

         a
      
    Apart from the basic concept of the motto , McDonald¶s company
    also create a tender , loving and care environment .
    They set up the first Ronald McDonald¶s house in 1990 to improve
    the health and well being of children .
    The second one also set up after 3 years, this spread the ideas of
    tender , loving and care (T.L.C) and win the support from the
    customers .
    Mcdonalds¶ ambition is not limited only in the USA . They
    keep on entering new market in the world . Within 60 years ,
    Mcdonald¶s logo nearly appeared everywhere in the world ,
    and they become the conquerors of the world¶s restaurant
    business .
    n 1970 - Virgin slands , Costa Rica .

    n 1971 - Japan , Holland , Australia , Germany , Panama , Guam .

    n 1972 - France , El Salvador .

    n 1973 - Sweden .

    n 1974 - England , Netherlands , Antilles , Guatemala .

    n 1975 - Hong Kong , Bahamas , Nicaragua .


        
        
    

       
      
      
     
     
        

       
      

          


       

       
    n 1959 , the 100th McDonald's opened in Chicago .
    n 1963 , the 500th restaurant opened .
    n 1968 , the 1000th restaurant opened in Des Plaines , llinois .
    n 1970 , McDonald's restaurant in every US state .
    n 1972 , the 2000th restaurant opened in Des Plaines , llinois .
    n 1974 , the 3000th McDonald's restaurant was opened in Woolwich .
    n 1976 , 4000th store opened in Canada .
    n 1978 , the 5000th restaurant opened in Kanagawa .
    n 1980 , the 6000th restaurant opened in Munich .
    n 1982 , 7000th restaurant opened in Washington DC .
    1 . Launched new products that adapt the cultures
    of that place .

    2 . Their principle , fast and clean meet the needs of


    the people .

    3. Well promotion .
    P 
    He died because of x  at cripps
    Memorial Hospital in an Diego, California, on
    January 14, 1984 at the age of 81.
    by 1984 he had 8,300 restaurants in 34 countries
    with sales of more than $10 billion.
    Kroc was credited with promoting and developing
    the team.
    Each baseball players wore a black armband with
    the initials .A.K. to commemorate the late
    owner.

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