Ant Group: Presented by

ANT GROUP
Presented By:
Sushree Suprasanna Samant, UM21312
MISSIONS:
To contribute in a multiple way to the
spiritual journey of stakeholders
To add value to Indian ethnic traditions of

worshipping
To deliver products of different kinds for

the purpose of worshipping and other
‘pooja’ related needs
MARKET STRATEGY FOR DIGITAL PRESENCE:
Email Marketing Social Media Platform

Email marketing Social media platforms are
campaign should be ideal places to display and
optimized by upload video content
segmenting lists snippets
SEO Tools Improvise Keywords

Sign Up for SEO Tools Google-friendly writing
and conduct audit of
your website depends on a balance
between keywords and
everyday language
03.
MARKET
ANALYSIS
You can enter a subtitle
here if you need it
Market size
7000 Cr with CAGR of 15% Majority workers are – female households
No of companies – 800 registered - NGOs
- 4000-45000 unregistered 25 large companies have 30% of market share
Fragment and unorganized industry Exported to more than 150 countries
Understanding Customers Hurdles to growth :-

1. Lacks loyalty towards brand 1. Disorganized sector
2. Low involvement product 2. No very big player
3. Impulsive purchasing decisions 3. Low profitability
4. Fluctuation of demand based on seasons 4. Lacks automation
5. Main priorities of consumers are prices, fragments 5. Not proper distribution channels
and packaging 6. Inefficient capital for fast expansion
Points of parity :- Points of difference :-
1. Large enough range in packed quantity from 10 rs 1. Low smoke sticks
onward like 25, 50, 100 etc. 2. Variety of aromatic fragnences
2. More variety of fragments and packaging required 3. Organic extracted material incense sticks
3. Quantity should justify the price
Competitions
TOP SOCIAL NETWORKING SITES
10% 20%
Despite being red, Mars is a cold Jupiter is a gas giant and the fourth-
place. It’s full of iron oxide dust brightest object in the sky
50% 20%
Planet Mercury is the smallest Planet Venus has a beautiful name,
planet in the Solar System but it’s terribly hot
STRATEGY
STEP 1 STEP 2 STEP 3 STEP 4

It's the closest planet Saturn is the ringed Despite being red, Venus is the second
to the Sun one and a gas giant Mars is a cold place planet from the Sun
KPI OVERVIEW
TOTAL LEADS SALES-READY LEADS
4,500 1,500
NEW CUSTOMERS NEW REVENUE
1,989 $1,453,148
A PICTURE IS WORTH A
THOUSAND WORDS
04.
CONTENT
PLAN
here if you need it
OUR AREAS OF EXPERTISE
NEPTUNE SATURN MARS

Planet Neptune is the farthest Saturn is composed of hydrogen Despite being red, Mars is
planet from the Sun and helium actually a very cold place
JUPITER VENUS MERCURY

Jupiter is the biggest planet in Planet Venus has a beautiful Planet Mercury is the closest
the Solar System name, but it’s hot planet to the Sun
CONTENT WE ARE GOING TO CREATE
MERCURY VENUS
Planet Mercury is the closest planet to the Planet Venus has a beautiful name and
Sun and also is the smallest planet in the also is the second planet from the Sun of
Solar System of all of them all of them. It’s hotter than Mercury
PLATFORMS WE ARE GOING TO USE
VENUS MARS SATURN

Venus has a beautiful Despite being red, Mars is Saturn is composed of
name, but it’s terribly hot actually a very cold place hydrogen and helium gas
CONTENT SHARING PLAN
ON PUBLISH
SAME DAY AS POST
DAY AFTER POST
WEEK AFTER POST
MONTH AFTER POST
CUSTOM DATE
CALENDAR
Planet Venus has a Planet Jupiter is the
beautiful name biggest planet
DAY 1 DAY 3
DAY 2 DAY 4
Actually Planet Mars is a Planet Saturn is the
very cold place ringed one and a giant
05.
OUR BUDGET
here if you need it
500K
Big numbers catch your
audience's attention
BUDGET
1,000,000 50,000 25,000

Mercury is the closest Planet Venus has a Saturn is composed of
planet to the Sun beautiful name hydrogen and cold helium
THIS IS A TABLE
DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 DAY 6 DAY 7
MERCURY 1 1 0 0 1 1 0
MARS 0 1 0 0 1 0 0
SATURN 1 0 1 1 0 1 1
06.
KPI OVERVIEW

here if you need it
Strengths
SWOT
• It has large variety Opportunities Threats
of aromatic Weaknesses • Can improve market • Unorganized sector
fragnences • Disorganized sector share by more and Highly
• Incense stick has • Heavy Expenditure promotion fragmented
great demand in on Promotion • Increase the • Low cost players in
religious rituals in • No motivation to Number of the market
India retailer distributor • Market leaders like
• Avaibitity of product • Low profitability • High demand of Mangaldeep, Cycle
on e-commerce • No Brand loyalty product in foreign so and others
platforms like • Lack of R&D support must increase • Enviromental factor
amazon and flipkart • Raw material supply foreign export like air pollution
• Different Packet size essue • Being declared as • Government
and attractive • Highly labor oriented handicraft product regulations regarding
packing provides incentive production and taxes
• Value for money as per duty draw
Product back rate
OUR TEAM
JAMES LEE PAUL SMITH

You can replace the You can replace the
image on the screen with image on the screen with
your own your own
THANKS
Do you have any questions?
[email protected]
+91 620 421 838
yourcompany.com
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ANT GROUP

To add value to Indian ethnic traditions of

To deliver products of different kinds for

Email Marketing Social Media Platform

SEO Tools Improvise Keywords

Understanding Customers Hurdles to growth :-

STEP 1 STEP 2 STEP 3 STEP 4

TOTAL LEADS SALES-READY LEADS

NEW CUSTOMERS NEW REVENUE

NEPTUNE SATURN MARS

JUPITER VENUS MERCURY

VENUS MARS SATURN

SAME DAY AS POST

DAY AFTER POST

WEEK AFTER POST

MONTH AFTER POST

1,000,000 50,000 25,000

DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 DAY 6 DAY 7

You can enter a subtitle

JAMES LEE PAUL SMITH

CREDITS: This presentation template was created by

Please keep this slide for attribution

● Black smoke background

● Bright light in smoke

● Abstract dense fluffy puffs of pink smoke on black background

● Close-up of yellow smoke against black background

● Positive businessman using laptop

● Smoke on colorful background

● Dense fumes of abstract blue smoke on dark background

● Red cloud ninness; mist or smog background

● Cheerful men near laptops

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JANUARY FEBRUARY MARCH APRIL

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