1.1 Understanding Business Communication

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Understanding Business

Communication in
Today’s Workplace

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Communication Benefits

Problem Solving Business Relationships

Decision Making Promotional Messages

Productivity Images and Brands

Work Flow Audience Response


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Effective Communication

Practical
Practical Factual
Factual

Concise
Concise Clear
Clear Persuasive
Persuasive

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What Employers Expect
 Organizing ideas and information
 Expressing ideas and information
 Reading and listening effectively
 Communicating with diverse groups
 Using communication technology
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What Employers Expect
 Writing and speaking effectively
 Applying business etiquette
 Communicating ethically
 Obeying regulations and guidelines
 Using time productively
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Communication Process
1 8 7
Sender
Sender Audience
Audience Audience
Audience
Has
Has an
an Idea
Idea Sends
Sends Feedback
Feedback Reacts
Reacts to
to Message
Message

2 6
Sender
Sender Audience
Audience
Encodes
Encodes the
the Idea
Idea Decodes
Decodes Message
Message

3 4 5
Sender
Sender Sender
Sender Audience
Audience
Produces
Produces Message
Message Transmits
Transmits Message
Message Receives
Receives Message
Message

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Usage of Business Communication Channels

Writing
9%

Receiving
Sending

Speaking Listening
30% 45%

Reading
16%

September 27, 2021 Chapter


Business
2-7
Communication
Communication Skills

Ethical Communication Constructive Feedback

Audience-Centered
Business Etiquette
Approach

Intercultural Sensitivity Technology Skills

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Ethical Communication

True in Every Sense

Includes Relevant Information

Not Deceptive in Any Way

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Unethical Communication

Unethical
Unethical Practices
Practices

Selective
Selective Falsifying
Falsifying Distorting
Distorting
Plagiarism
Plagiarism Misquoting
Misquoting Numbers
Numbers Visuals
Visuals

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Audience-Centered Approach

Focus
Focus on
on the
the Audience
Audience

Care
Care About
About the
the Audience
Audience

Respect
Respect the
the Audience
Audience

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Feedback in the Workplace

Constructive
Constructive Destructive
Destructive
Feedback
Feedback Feedback
Feedback

Process Focused
Process Focused Personal Attacks
Personal Attacks

Outcome Focused
Outcome Focused Unclear Guidelines
Unclear Guidelines

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