1.1 Understanding Business Communication
1.1 Understanding Business Communication
1.1 Understanding Business Communication
Communication in
Today’s Workplace
09/27/21 Chapter 1 - 1
Communication Benefits
Practical
Practical Factual
Factual
Concise
Concise Clear
Clear Persuasive
Persuasive
09/27/21 Chapter 1 - 3
What Employers Expect
Organizing ideas and information
Expressing ideas and information
Reading and listening effectively
Communicating with diverse groups
Using communication technology
09/27/21 Chapter 1 - 4
What Employers Expect
Writing and speaking effectively
Applying business etiquette
Communicating ethically
Obeying regulations and guidelines
Using time productively
09/27/21 Chapter 1 - 5
Communication Process
1 8 7
Sender
Sender Audience
Audience Audience
Audience
Has
Has an
an Idea
Idea Sends
Sends Feedback
Feedback Reacts
Reacts to
to Message
Message
2 6
Sender
Sender Audience
Audience
Encodes
Encodes the
the Idea
Idea Decodes
Decodes Message
Message
3 4 5
Sender
Sender Sender
Sender Audience
Audience
Produces
Produces Message
Message Transmits
Transmits Message
Message Receives
Receives Message
Message
09/27/21 Chapter 1 - 6
Usage of Business Communication Channels
Writing
9%
Receiving
Sending
Speaking Listening
30% 45%
Reading
16%
Audience-Centered
Business Etiquette
Approach
09/27/21 Chapter 1 - 8
Ethical Communication
09/27/21 Chapter 1 - 9
Unethical Communication
Unethical
Unethical Practices
Practices
Selective
Selective Falsifying
Falsifying Distorting
Distorting
Plagiarism
Plagiarism Misquoting
Misquoting Numbers
Numbers Visuals
Visuals
09/27/21 Chapter 1 - 10
Audience-Centered Approach
Focus
Focus on
on the
the Audience
Audience
Care
Care About
About the
the Audience
Audience
Respect
Respect the
the Audience
Audience
09/27/21 Chapter 1 - 11
Feedback in the Workplace
Constructive
Constructive Destructive
Destructive
Feedback
Feedback Feedback
Feedback
Process Focused
Process Focused Personal Attacks
Personal Attacks
Outcome Focused
Outcome Focused Unclear Guidelines
Unclear Guidelines
09/27/21 Chapter 1 - 12