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    5C Analysis

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    Aishwarya Ogrey
    JP Morgan Chase is one of the top 2 credit card issuers in the US with a large network. In 2016, Chase launched the Sapphire Reserve credit card which exceeded its forecasted target within 2 weeks. In 2016, Chase secured $44.9 billion in revenue and $9.7 billion in net income.

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    5C Analysis

    Uploaded by

    Aishwarya Ogrey
    103 views1 page
    JP Morgan Chase is one of the top 2 credit card issuers in the US with a large network. In 2016, Chase launched the Sapphire Reserve credit card which exceeded its forecasted target within 2 weeks. In 2016, Chase secured $44.9 billion in revenue and $9.7 billion in net income.

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    5C analysis

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    JP Morgan Chase is one of the top 2 credit card issuers in the US with a large network. In 2016, Chase launched the Sapphire Reserve credit card which exceeded its forecasted target within 2 weeks. In 2016, Chase secured $44.9 billion in revenue and $9.7 billion in net income.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    103 views1 page

    5C Analysis

    Uploaded by

    Aishwarya Ogrey
    JP Morgan Chase is one of the top 2 credit card issuers in the US with a large network. In 2016, Chase launched the Sapphire Reserve credit card which exceeded its forecasted target within 2 weeks. In 2016, Chase secured $44.9 billion in revenue and $9.7 billion in net income.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 1

    • JP Morgan Chase – ranked in top 2 credit card issuance with a strong network

    spread over US
    • In 2016, Chase Sapphire Reserve launched to change the perception of how a
    credit card is viewed, forecasted target of 12 months was met within 2 weeks of
    the launch
    • Secured revenue of $44.9 billion and net income of $9.7 billion in 2016

    Company
    • After the launch in 2016, it is time for • Younger and emerging affluent
    renewal of credit cards which will help to consumer segment
    establish the long-term relationship with • People of society interested in travel,
    customer and generate higher customer Context Customer dining and experiences.
    lifetime value. • Millennials who want to be viewed as
    • Sapphire Reserve credit card’s value 5 C Analysis interesting, not rich.
    proposition needs to be continuously
    improved to be the number one choice of
    credit card for millennials
    Collaborator
    Competitors
    s

    • Engaged with relevant Influencers to • Amex, Citigroup, Capital One, Bank of


    spread word within communities America and Discover
    • Partnered with celebrities like Nigel • Competitors are continually fine tuning their
    Baker, Kelly Wearstler and Chrissy product to match with the Sapphire
    Teigen to generate large scale reach Reserve’s competitive edge
    • Video content site like VOX Media

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