BM4060 Ica 2.2

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BM4060

Business Communication
Essentials ICA 2
Presentation by: Xin Hui, Shermaine, Shanice & Mira (Group 2)
Table of Contents

01 02
Introduction Impact of Technology on
Business & Travel Sector

03 04
Recommendations Conclusions
01
Introduction
Introduction

• Chosen Business Sector: Travel

• Due to Covid-19, the travel industry has been heavily


affected as there are global travel restrictions to curb with
the virus

• Decline in tourist arrivals and tourism receipts


Introduction

• Technology plays an important role in travel and tourism


• Technology in hotels and entertainment attractions
02
Impact of Technology
on Travel Industry &
Business
1) Provides Convenience

• Increase in online sales and digital content consumption

• Contactless payment

• Access documents virtually


o Google Docs

• Communication between people made easier


o Work meetings through Zoom
2) Reach out to more potential customers

Hotels
• Live streaming on social media platforms
o Celebrity performances

• Celebrity/Influencer endorsements
• Social Media posts
• This can lead to increase in profits
2) Reach out to more potential customers

Tourism
3) More dependent on technology

● More access to video conferencing platforms 


● More dependent on AI-enabled concierges to reduce
contact
● AI Robots/technology can “replace” some jobs
● Employees can be laid off
4) Costly to maintain and update

• Technology itself can be very expensive


• Small businesses can be affected if they do not make any profit
• Example: Self-checkout Kiosk

o If the machine malfunctions, the cost can take up a huge part of the expenses
03
Recommendations
Recommendations

• Contactless payments (provides convenience)


• AI Chatbots (provides convenience)
• Use AI robots in stores or restaurants (more dependent on technology)
• Create advertisements (reach out to more potential customers)
04
Conclusion
In conclusion...

Since most services have shifted online and businesses have turned to technology for daily
operations due to Covid-19, people are being more accustomed to technology.

Despite the negative impacts that technology brings, the positive impacts could help businesses
to continue thriving.

This means that businesses can continue using the technology they have adopted post Covid-19.
References

Annex A
https://www.visitsingapore.com/editorials/covid19-guide/smart-tech-seamless-travel/ 
Annex B
https://theculturetrip.com/asia/south-korea/articles/get-your-geek-on-at-these-south-korean-tech-attractions/
Annex C
https://www.bbc.co.uk/bitesize/guides/z4bjjhv/revision/6
Annex D
https://www.weforum.org/agenda/2020/04/10-technology-trends-coronavirus-covid19-pandemic-robotics-telehealth/
Annex E
https://www.paymentsdive.com/ex/mpt/news/seoul-light-rail-system-pilots-face-recognition-ticketing/?
Annex F
https://www.revfine.com/travel-and-tourism/
Annex G 
https://www.stb.gov.sg/content/stb/en/trade-events-and-resources/harnessing-technology-to-emerge-stronger-post-covid-.html  
Annex H
https://opengovasia.com/innovation-and-technology-contributes-to-growth-in-singapore-tourism-sector/
Annex I
https://www.futuretravelexperience.com/2020/07/changi-airport-introduces-new-contactless-and-cleaning-innovations/
Annex J
https://singaporediscovers.life.gov.sg/
Thank You!

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