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    Four P' OF Marketing: Product - Place - Promotions - Pric E

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    Venkata Narsi Reddy
    The 4 P's of marketing refers to product, price, place, and promotion. These are the four elements marketers use to deliver value to customers. The product refers to the tangible good or service. Price involves pricing strategy and structure. Place involves distribution channels and getting products to customers. Promotion involves marketing communications and generating customer response through advertising, sales, and public relations. Together the 4 P's work to achieve customer satisfaction and meet business goals.

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    Four P' OF Marketing: Product - Place - Promotions - Pric E

    Uploaded by

    Venkata Narsi Reddy
    40 views12 pages
    The 4 P's of marketing refers to product, price, place, and promotion. These are the four elements marketers use to deliver value to customers. The product refers to the tangible good or service. Price involves pricing strategy and structure. Place involves distribution channels and getting products to customers. Promotion involves marketing communications and generating customer response through advertising, sales, and public relations. Together the 4 P's work to achieve customer satisfaction and meet business goals.

    Original Description:

    marketing mix

    Original Title

    4 Ps

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    The 4 P's of marketing refers to product, price, place, and promotion. These are the four elements marketers use to deliver value to customers. The product refers to the tangible good or service. Price involves pricing strategy and structure. Place involves distribution channels and getting products to customers. Promotion involves marketing communications and generating customer response through advertising, sales, and public relations. Together the 4 P's work to achieve customer satisfaction and meet business goals.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    40 views12 pages

    Four P' OF Marketing: Product - Place - Promotions - Pric E

    Uploaded by

    Venkata Narsi Reddy
    The 4 P's of marketing refers to product, price, place, and promotion. These are the four elements marketers use to deliver value to customers. The product refers to the tangible good or service. Price involves pricing strategy and structure. Place involves distribution channels and getting products to customers. Promotion involves marketing communications and generating customer response through advertising, sales, and public relations. Together the 4 P's work to achieve customer satisfaction and meet business goals.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    FOUR P’ S OF

    MARKETING
    P R O D U C T | P L A C E | P R O M OT I O N S | P R I C
    E
    TERM : 4 P’ S OF MARKETING
    • The 4 p’s of Marketing The term "marketing mix" became popularized
    after Neil H Borden published his 1964 article,
    • The Concept of the Marketing Mix. Borden began using the term in his
    teaching in the late 1940s after James Culliton had described the
    marketing manager as a "mixer of ingredients". The ingredients in
    Bordens marketing mix included product planning, pricing, branding,
    distribution channels, personal selling, advertising, promotions,
    packaging, display, servicing, physical handling, and fact finding and
    analysis.
    • E. Jerome McCarthy later grouped these ingredients into the
    four categories that today are known as the 4 Ps of marketing
    WHAT IS THE 4 P’ S OF MARKETING?

    • These are the four elements with which the marketer accomplishes his
    value delivering task.
    • These elements are termed as 4 p’s of marketing i.e. ( Product, Price,
    Place and Promotion).
    • All four P’s work together to achieve customer satisfaction as well to
    meet the goal of organization.
    • As shown in diagram, there are many sub factors which are
    governing 4
    P’s, which can be explained as below :
    PRODUCT
    The term "product" refers to tangible, physical products as well as services. Here
    are some examples of the product decisions to be made :
    • Brand name
    • Functionality
    • Styling
    • Quality
    • Safety
    • Packaging
    • Repairs and Support
    • Warranty
    • Accessories and services
    PRICE
    Some examples of pricing decisions to be made
    include:
    • Pricing strategy (skim, penetration, etc.)
    • Suggested retail price
    • Volume discounts and wholesale pricing
    • Cash and early payment discounts
    • Seasonal pricing
    • Bundling
    • Price flexibility
    • Price discrimination
    PLACE
    (Place) Decisions Distribution is about getting the products to the customer.
    Some examples of distribution decisions include:
    • Distribution channels
    • Market coverage(inclusive, selective, or exclusive distribution)
    • Specific channel members
    • Inventory management
    • Warehousing
    • Distribution centers
    • Order processing
    • Transportation
    • Reverse logistics
    PROMOTION
    In the context of the marketing mix, promotion represents the various aspects of
    marketing communication, that is, the communication of information about the
    product with the goal of generating a positive customer response. Marketing
    communication decisions include:

    • Promotional strategy (push, pull, etc.)


    • Advertising
    • Personal selling & sales force
    • Sales promotions
    • Public relations & publicity
    • Marketing communications budget
    Four ‘P’s= Product, Price,Place and Promotion
    Four ‘C”= Consumer needs, Cost to consumer,
    Convenience and Communication
    FIVE ‘P’s= Product, Price, Place , Promotion and
    Packaging
    Seven ‘P’s= Product, Price, Place , Promotion, People,
    Process and Physical evidence

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