Rockin' Out Popular Music in The U.S.A.: Sixth Edition

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Rockin' Out Popular Music in the U.S.A.

Sixth edition

Chapter I
Introduction:
Definitions, Themes,
and Issues

Copyright © 2017, 2014, 2011 Pearson Education, Inc. All Rights Reserved
Modules
• Introduction: Definitions, Themes, and Issues
• I.1: Popular Music and Mass Culture
• I.2: The Birth of a New Era
• I.3: Marketing and the Politics of Race, Language, and
Gender
• I.4: Regulating Popular Music

Copyright © 2017, 2014, 2011 Pearson Education, Inc. All Rights Reserved
Learning Objectives

I.1: Popular Music and Mass Culture

I.2: The Birth of a New Era

I.3: Marketing and the Politics of Race, Language, and
Gender

I.4: Regulating Popular Music

Copyright © 2017, 2014, 2011 Pearson Education, Inc. All Rights Reserved
Introduction: Definitions, Themes, and
Issues
• Qualitative and quantitative indicators of popular music
• Viewing popular music through the lens of race and racism
• Important factors that shaped popular music

Copyright © 2017, 2014, 2011 Pearson Education, Inc. All Rights Reserved
I.1: Popular Music and Mass Culture
Objective: Distinguish between popular culture and mass culture in the cultural lexicon of
the mid-twentieth century

• I.1.1: Technology Makes Mass Culture Possible


– New mass communication technologies
– Mass culture

Copyright © 2017, 2014, 2011 Pearson Education, Inc. All Rights Reserved
I.2: The Birth of a New Era (1 of 2)
Objective: Assess the qualities of rock and roll that made it the most popular form of mass
culture

• I.2.1: New Technologies, New Sounds


– Uniqueness of rock ‘n’ roll
– Evolution of electric guitar
– Sound recording
– Technical features of rock ‘n’ roll
• I.2.2: Going Against the Musical Grain
– Unique characteristics of rock ‘n’ roll
– Emergence of key forms of music

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I.2: The Birth of a New Era (2 of 2)
Objective: Assess the qualities of rock and roll that made it the most popular form of mass
culture

• I.2.3: Rock 'n' Roll Hybridity


– Elvis Presley
– Chuck Berry

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I.3: Marketing and the Politics of Race,
Language, and Gender (1 of 2)
Objective: Evaluate the racial, language, and gender barriers that limited the development
of musicians who were not white men

• I.3.1: Crossing Over


– Crossover
– Terms used by Billboard to categorize African American
music
• I.3.2: Racial Categories and Musical Classification
– Syd Nathan
– Leonard Chess
– Rockabilly

Copyright © 2017, 2014, 2011 Pearson Education, Inc. All Rights Reserved
I.3: Marketing and the Politics of Race,
Language, and Gender (2 of 2)
Objective: Evaluate the racial, language, and gender barriers that limited the development
of musicians who were not white men
• I.3.3: No Hablamos Español: The Language
Barrier
– Latin music
– Popular Spanish hits in the United States
• I.3.4: The Long, Hard Climb: Gender
Discrimination
– Portrayal of women in popular songs
– Harsh realities faced by women performers
– Popular female vocalists
– Female dance music artists
Copyright © 2017, 2014, 2011 Pearson Education, Inc. All Rights Reserved
I.4: Regulating Popular Music
Objective: Analyze how popular music has become the ideological battlefield on which
struggles for power, values, and identities take place

– Scenario in second half of 20th century


– 1980s and 1990s
– Post 9/11

Copyright © 2017, 2014, 2011 Pearson Education, Inc. All Rights Reserved

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