Rockin' Out Popular Music in The U.S.A.: Sixth Edition
Rockin' Out Popular Music in The U.S.A.: Sixth Edition
Rockin' Out Popular Music in The U.S.A.: Sixth Edition
Sixth edition
Chapter I
Introduction:
Definitions, Themes,
and Issues
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Modules
• Introduction: Definitions, Themes, and Issues
• I.1: Popular Music and Mass Culture
• I.2: The Birth of a New Era
• I.3: Marketing and the Politics of Race, Language, and
Gender
• I.4: Regulating Popular Music
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Learning Objectives
•
I.1: Popular Music and Mass Culture
•
I.2: The Birth of a New Era
•
I.3: Marketing and the Politics of Race, Language, and
Gender
•
I.4: Regulating Popular Music
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Introduction: Definitions, Themes, and
Issues
• Qualitative and quantitative indicators of popular music
• Viewing popular music through the lens of race and racism
• Important factors that shaped popular music
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I.1: Popular Music and Mass Culture
Objective: Distinguish between popular culture and mass culture in the cultural lexicon of
the mid-twentieth century
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I.2: The Birth of a New Era (1 of 2)
Objective: Assess the qualities of rock and roll that made it the most popular form of mass
culture
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I.2: The Birth of a New Era (2 of 2)
Objective: Assess the qualities of rock and roll that made it the most popular form of mass
culture
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I.3: Marketing and the Politics of Race,
Language, and Gender (1 of 2)
Objective: Evaluate the racial, language, and gender barriers that limited the development
of musicians who were not white men
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I.3: Marketing and the Politics of Race,
Language, and Gender (2 of 2)
Objective: Evaluate the racial, language, and gender barriers that limited the development
of musicians who were not white men
• I.3.3: No Hablamos Español: The Language
Barrier
– Latin music
– Popular Spanish hits in the United States
• I.3.4: The Long, Hard Climb: Gender
Discrimination
– Portrayal of women in popular songs
– Harsh realities faced by women performers
– Popular female vocalists
– Female dance music artists
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I.4: Regulating Popular Music
Objective: Analyze how popular music has become the ideological battlefield on which
struggles for power, values, and identities take place
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