DATA STORAGE

PowerStore
Success Pack
Get into a winning position

How to use this Partner Guide This Success Pack is divided into three
programmatic approaches:
This pack helps you navigate through the different
partner platforms to help grow your knowledge about
Dell EMC PowerStore.
Awareness
A focus on the attraction of Partners and their
There are links to our marketing collateral and advice on clients’ interest to our data storage solutions
how to use them; helping you activate your own
campaigns and leverage the resources available to
enable conversations about storage with your Demand Generation
customers.
Partners can leverage the marketing resources
created by Dell EMC to inspire customer interest

Sales Enablement
Provides Partners with the necessary resources to
support and drive their sales efforts

Confidential – Internal/Partner Use only

 INTRODUCING POWERSTORE

Designed for the data era

PowerStore is Dell Technologies’ next generation storage appliance.
It provides customers with an infrastructure that will accelerate digital transformation.
Designed for the data era, PowerStore supports both traditional and modern workloads,
from the edge, to the edge, to the cloud.

Confidential – Internal/Partner Use only

What’s in it PowerStore
Introducing for your customers?
Designed for the data era

Data-centric design
to optimize storage efficiency, scalability and What’s in it for you?
system performance
Capitalize on PowerStore to open new market
and sales opportunities with customers that
Intelligent automation want to modernize the edge, core and cloud
to achieve digital transformation.
that simplifies management and optimizes system
resource, while enabling proactive health analytics Estimated at 18.6B1, the midrange market is
the fastest growing storage market – which
makes PowerStore a great business
opportunity for you to:
Adaptability
that enables speed and application mobility, as well as 1 IDC Enterprise Storage Systems Tracker: Q3 of CY2019
flexible deployment models and payment solutions

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Dell EMC PowerStore

Awareness Demand Generation Sales Enablement

Create Engagement Ignite Interest Drive Sales

Communications Marketing Guide Event Kit Training Partner Education

White Papers Social Kit Demand Generation Partner Rewards/Incentives

Assets Sales Assets

Confidential – Internal/Partner Use only

Partner Benefits
Customer are increasingly choosing Dell Technologies’ storage platforms.
Leverage this opportunity and the benefits that come with partnering with Dell Technologies.

Achieve greater Rebates & New MyRewards

margins and meet Business Incentive Engage in activities
Dell Technologies (NBI) throughout the sales life
Partner Program tier Earn lucrative rebates and cycle, claim sales, and
requirements incentives whilst choosing redeem points for incredible
how to include services in rewards and experiences
Upsell your managed services,
support & maintenance, and your deals. PowerStore MyRewards is a program that is offered
VMware expertise or by competency will qualify for on a regional basis. Please check to
see which programs are applicable
including services, like category A rebates to your region.
Residency, ProDeploy or dependent on partner tier.
ProSupport, that offer your Partners may qualify for
customers a complete solution. acquisition accounts NBI*.
For the latest information about rebates,
visit Partner Incentive Programs

Confidential – Internal/Partner Use only

Partner benefits
Customer are increasingly choosing Dell Technologies’ storage platforms.
Leverage this opportunity and the benefits that come with partnering with Dell Technologies.

Tech Refresh Opportunities

Take advantage of these opportunities with PowerStore, refreshing earlier
storage models which are going out of warranty in the coming quarters

Lucrative MDF programs to support

lead generation campaigns
Take advantage of pre-designed and approved marketing content to
open doors to further funding opportunities to create demand

Meet more of your customer’s IT needs

Earn trusted partner status by reducing siloes of data for improved AI and
Machine Learning capabilities as well as other unique end-to-end capabilities
of Dell Technologies, for a deep and long-lasting customer relationship

Confidential – Internal/Partner Use only

Awareness
Create partner engagement – Visit the Partner Demand Generation Center

PowerStore campaign page PowerStore communications PowerStore Video

Leverage ready-made marketing materials and Leverage ready-made marketing materials and useful Share this exciting and informative to-partner video
useful sales resources to create effective demand sales resources to create effective demand generation about the opportunity PowerStore presents.
generation campaigns. campaigns.
Watch

- To-partner email

- Newsletter

- Blogs

Confidential – Internal/Partner Use only

Demand Generation
Drive customer demand – visit the digital marketing tool

Event and Social Kit Marketing Guide Demand Generation Assets 

Leverage the PowerStore event and View our marketing guide on the All of these great assets are located on the
social kit and drive demand virtually or PowerStore opportunity and how to go to digital marketing tool
physically in your customer base market with the assets, resources and
tool provided. • Pre-designed
demand emails
• Infographic
• Industry White
Papers

Activation Guide
View step-by-step instructions on how to
activate a campaign on the digital marketing tool
Digital Marketing Activation Guide

Confidential – Internal/Partner Use only

Sales Enablement
Support our partners’ sale

Partner Sales Assets PowerStore On-Demand

Resources PowerStore Knowledge Center Visit: PowerStore On-Demand

Sales Guides PowerStore Selling Guide

Positioning Guide PowerStore Positioning Guide Partner Training

Sales Presentations PowerStore Customer Presentation Get accredited/earn credentials with online
training at our Partner Academy
Technical Presentation Technical Sales Presentation
Course code references:
Spec Sheets Spec Sheets • PowerStore Overview: MR-8WN-GSTB5713
• PowerStore Technical: MR-8WN-ESGB5358
Top Reasons Top 10 Reasons

Product Videos Anytime Upgrade Video

ESG: AppsON with PowerStore
PowerStore: Cloud Storage Services
PowerStore: Modern Software Architecture
ESG: AppsON with PowerStore
Introducing PowerStore

Confidential – Internal/Partner Use only

Sales Enablement
Programs and Campaigns

Tech Refresh Optimized Infrastructure Live Optics Online Demos

Tech Refresh Sales Call Guide Optimize IT for your customers’ critical Make It Real With Demos. Demo
Tech Refresh Video business workloads. Deliver the right Free online software to collect, Center is a highly scalable, multi-
technology, in the right place, for the visualize & share data about your IT cloud-based service that provides
Activate the right outcomes. environment & workloads. 24/7 self-service access to virtual
Tech Refresh Demand Gen Materials labs, hardware labs, and
Download Explore Now interactive product simulations.
Learn more at the Partner Demand Guide to Optimized Infrastructure
Generation Center: Explore Now
Dell EMC Tech Refresh Page 

Confidential – Internal/Partner Use only

Sales Enablement
Support programs

Future-Proof Program Services Financial Services

Get additional peace of mind with guaranteed Services is at the heart of every Whether you are a global organization
satisfaction and investment protection for transformation opportunity and the goal to us needing pay-per-use technology in your data
future technology changes. is the same – accelerate time to value. center or a rapidly growing company with
technology needs that outpace your current
Visit Dell Technologies Services budget, our portfolio of payment solutions can
Visit: Future-Proof Program
help you meet business challenges
Attach
Leverage Dell Technologies expertise& reach Visit Dell Financial Services
Earn valuable rebates & incentives
Expand opportunities

Complement
Build Service Delivery Competencies
Collaborate on engagements
Broaden your solutions portfolio

Accelerate
Deliver solutions
Build delivery efficiency
Close more deals

Confidential – Internal/Partner Use only

Sales Enablement
Rewards / Incentives*
Discover a world of rewards and incentives available to solution providers as you achieve sales goals.

Rebates examples New Business Incentives

Base – up to 4% New Business Incentives (NBI) is one of
Growth – up to 2% Dell Technologies pre-eminent incentives designed to
help our Channel partners win new business and/or
Services – up to 3.5%
expand into new lines of business with Dell
New Business Incentive (NBI) – 8% Technologies in the market. Get started by reviewing
For the latest information about rebates, visit Partner Program Guide
the Prospective Customer list, identify a potential
customer and enter your opportunity in the
MyRewards Deal Registration Tool for approval.
Earn points for claiming your rack sales in MyRewards.
For the latest information about rebates, visit Partner Incentive Programs
MyRewards is a program that is offered on a regional basis. 
Please check to see which programs are applicable to your region

Confidential – Internal/Partner Use only

Acquisition
Initiatives

1 NBI for Server inclusive of both

Server & Networking

2 Server Preferred account

nomination varies by region

Confidential – Internal/Partner Use only

Campaign in action showing both marketing and sales

Host a
Marketing Content Email Social Sales physical or Outbound
PDGC Infographic
guide syndication announcement media kit guide remote sales call
Event

Confidential – Internal/Partner Use only

 E.A.S.Y.
Where to go for Partner Demand Generation content

EDUCATE ACTIVATE SELL YOUR REWARDS

1234
Partner DemandGeneration DigitalMarketing Tool
Knowledge Centre MyRewards
Center

Activate Activate
Emails Web Content

Activate Download to
Social Build Your Own
Campaign

Confidential – Internal/Partner Use only