Sociological Aspects of Fashion

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Sociological aspects of fashion

Lizzka
For a start, in our highly hectic and contemporary world, such a
curious phenomenon as fashion has managed to become an
inseparable part of our human's daily routine. It has been gradually,
but steadily and unavoidably implemented religiously in every sphere

Fashion how it is
of our life: we tend to meticulously observe and follow all the most
advanced tendencies in our clothes, nourishment, behaviour, way of
studying or working and so on and so forth.
However, hardly anyone could define their understanding of fashion in
precise and straightforward words. Moreover, contemplate it from a
scientific point of view.
And that's exactly what I am going to take a closer look at now.

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First and foremost, how do we academically
define fashion?
Exists under the rule "change for the sake of
Fashion is irrational by nature change."

Social mechanism Irrational Change

Circularity Current fashion

Its root trait is circularity. Current fashion: advertisement with some


severe art ambitions

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Fundamental principles
of fashion
• Fashion itself strives to make its object lose the
trendiness as soon as possible.
• Inconstant by its core.
• When it becomes widespread to a certain extent –
it ends, and the new generation of fashionable
things takes over.
• Recent fashion is mostly seasonal: it can be divided
into autumn/winter and spring/summer phases.

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Why do we follow fashion so closely?
POSITIVE NEGATIVE
 We tend to imitate the newest  On the other hand, we are deeply
fashionable customs, which, subjected to the social pressure of
consequently, results in us acquiring dressing up not in an acceptable
a sophisticated taste and common way.
experience.

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George Simmel’s Perspective
• Fashion provides people with a theoretical
possibility to assert themselves and display their
individuality, in particular.
• The elite governs fashion.
• Eventually, the conception, called "Tickle-down" –
lower strata endlessly tries to do an impression of
the upper-class fashion tendencies. High class, in
turn, fiercely guards their uniqueness, therefore,
changes their manner of style when it becomes
too over popular – this is how the circulation of
fashion works.

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Fashion is a collective
groping for the expected
future – both lower and
higher classes play equal
roles in forming fashion
trades.

Another evenly recognized attitude to


fashion.

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THANKS FOR YOUR
ATTENTION!

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