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    Gentle Monster Case Study

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    Jahnavi tiwari
    Gentle Monster is a South Korean eyewear brand known for its unique store experiences and aesthetic designs. It has seen swift growth attributed to thoughtfully designed multi-level stores offering various themes and styles. Key takeaways for retailers include focusing on the aesthetic shopping experience rather than just products, while key takeaways for marketers include focusing on brand and store marketing over just product marketing. Gentle Monster also directly distributes products and uses premium pricing and collaborations to portray itself as a niche experience brand rather than just a product seller.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Gentle Monster Case Study

    Uploaded by

    Jahnavi tiwari
    514 views5 pages
    Gentle Monster is a South Korean eyewear brand known for its unique store experiences and aesthetic designs. It has seen swift growth attributed to thoughtfully designed multi-level stores offering various themes and styles. Key takeaways for retailers include focusing on the aesthetic shopping experience rather than just products, while key takeaways for marketers include focusing on brand and store marketing over just product marketing. Gentle Monster also directly distributes products and uses premium pricing and collaborations to portray itself as a niche experience brand rather than just a product seller.

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    Gentle Monster is a South Korean eyewear brand known for its unique store experiences and aesthetic designs. It has seen swift growth attributed to thoughtfully designed multi-level stores offering various themes and styles. Key takeaways for retailers include focusing on the aesthetic shopping experience rather than just products, while key takeaways for marketers include focusing on brand and store marketing over just product marketing. Gentle Monster also directly distributes products and uses premium pricing and collaborations to portray itself as a niche experience brand rather than just a product seller.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    514 views5 pages

    Gentle Monster Case Study

    Uploaded by

    Jahnavi tiwari
    Gentle Monster is a South Korean eyewear brand known for its unique store experiences and aesthetic designs. It has seen swift growth attributed to thoughtfully designed multi-level stores offering various themes and styles. Key takeaways for retailers include focusing on the aesthetic shopping experience rather than just products, while key takeaways for marketers include focusing on brand and store marketing over just product marketing. Gentle Monster also directly distributes products and uses premium pricing and collaborations to portray itself as a niche experience brand rather than just a product seller.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 5

    Jahnavi Tiwari

    SYBBA-J016
    Retail Management
    NMIMS ASMSOC
    Group Thoughts
    KEY TAKEAWAYS RETAILERS CAN KEY TAKEAWAYS MARKETERS CAN
    DERIVE FROM GENTLE MONSTER DERIVE FROM GENTLE MONSTER

    Aesthetic shopping experience Direct distribution i.e. operating at zero level channel to
    have full control of the product

    Thoughtfully designed multi-level stores with various Focus more on brand and store marketing than product
    themes and styles such as seasons and nature marketing

    Entire retail shopping process is a breath of newness Premium pricing owing to full control of the
    glittered with state-of-the-art designs which keeps the distribution, also adding a luxurious value to the
    customers coming back for more commodity
    Individual Thoughts

    KEY TAKEAWAYS RETAILERS CAN KEY TAKEAWAYS MARKETERS CAN


    DERIVE FROM GENTLE MONSTER DERIVE FROM GENTLE MONSTER

    Focus more on selling the experience rather than the Portray as a niche experience shop and not just a
    product. product seller. This creates a lasting impression in
    customers’ minds and they keep coming back craving
    for more.
    Practice visual merchandising. They place the glasses Collaborate with celebrities that have substantial
    just behind the installations which helps grab the influence over your potential customers.
    attention of the customers.

    Use physical store as a platform to express and create Radical approach to marketing helps to penetrate an
    the brand image and not just for product sales existing market and build a loyal customer base.
    Strange Aesthetics at Flagship Stores

    London, UK New York, US Seoul, South Korea

    Gentles Monster’s swift rise is attributed to its superb store experience.


    Brand Growth Story COLLABORATIONS

    Sales revenue in USD(million)


    250
    200
    150
    100
    50
    0
    2014 2016 2018

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