Departmentation: Management Theory and Practice

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DEPARTMENTATION

MANAGEMENT THEORY AND PRACTICE


INTRODUCTION
ORGANISING
• It refers to the relationship between people, work and resources used to achieve the common objectives or goals.

STEPS IN THE PROCESS OF ORGANISING


• Identification and division of work
• Departmentation
• Assignment of duties
• Establishing reporting relationships
Meaning of Departmentation

• Departmentation is a part of the organisation process. It involves


the grouping of common activities under a single person’s control.
• Departmentationon is the foundation of organisation structure,
that is, organisation structure depends upon departmentation.
Departmentation means division of work into smaller units and
their re-grouping into bigger units (departments) on the basis of
similarity of features.
• Each department is headed by a person known as departmental
manager. Departmentation, thus, helps in expanding an
organisation and also promotes efficiency by dividing the work on
the basis of specialisation of activities and appointing people in
various departments on the basis of their specialised knowledge.
Importance of Departmentation
1. Organisation structure
2.  Flexibility
3. Specialisation
4. Sharing of resources
5. Responsibility
Basis of Departmentation
There are two broad forms of departmentation they are:
1. Functional departmentation.
2. Divisional departmentation.
1. Functional Departmentation
•  It is grouping of activities on the basis of similarities of functions.
• The nature of activities performed by different organisations is different.
For example, activities carried by a manufacturing organisation are
production, finance, personnel and sales. For a trader, the major activities
are buying and selling, a bank performs borrowing and lending functions. 
• The major functional departments further have derivative departments.
Production department, for example, has sub-departments to manage
purchase, production planning and control, manufacturing etc.
Merits of Functional Departmentation
1. Simple and logical basis of creating departments
2. Specialisation
3. Co-ordination
4. Supervision
5. Suitable for stable and small organisations

Demerits of Functional Departmentation


1. Overall organisational goals
2. Delayed decisions
3. Unsuitable for dynamic organisations
2.Divisional Departmentation

Divisional structures are created on the basis of smaller divisions


where each division has its own functional activities (production,
finance, personnel and marketing).Major divisions that determine
the organisation structure are :
1. Product Departmentation
2. Process Departmentation
3. Customer Departmentation
4. Geographic Departmentation
5. Departmentation by Time
6. Departmentation by Size
1. Product Departmentation
• This form of departmentation is suitable for companies that produce
multiple products. Product departmentation is grouping of jobs and
resources around the products or product lines that a company sells.
• The focus is on the product line and all functional activities associated with
the product line. Departments are created on the basis of products and
product manager has the authority to carry out functional activities for his
department. 
Merits of Product Departmentation
• 1. Better performance
• 2. Fast decisions
• 3. Co-ordination
• 5. Responsibility
• 6. Efficiency
Demerits of Product Departmentation
• 1.  Co-ordination
• 2. Expensive
2. Process Departmentation
• In manufacturing organisations where the product passes through
different stages of production, each stage is designated as a process and
department is created for each process. It is called process
departmentation.
• Manufacturing paper, for example, requires processes like crushing the
bamboo, making pulp, purifying the pulp, making paper rolls, and cutting
it into rims.
• For each process, departments are created and headed by people skilled
and competent to carry that process.
Merits of Process Departmentation
1. Specialisation
2. Economic considerations
3. Technological consideration
4. Facilitates training

Demerits of Process Departmentation


5. Co-ordination
6. Boredom
3. Customer Departmentation
• When organisations sell goods to customers with different needs, departments
on the basis of customers is the suitable form of departmentation
• It is “the organising of jobs and resources in such a way that each department can
carefully understand and respond to different needs of specific customer groups”.
• Clear identification of customers and their needs is the basis of customer
departmentation. This method of departmentation can be followed only in
marketing division.eg lending company
Merits of Customer Departmentation
1. Competitive advantage
2. Customer orientation

Demerits of Customer Departmentation


3.  Co-ordination
4. Identification of consumer groups
5. Change in consumer behaviour
4.Geographic Departmentation
• In Geographical departmentation, organisation creates departments:
(i) Close to its customers because they are geographically dispersed over different areas, or (ii) Near
the sources of deposits.
• Each geographic unit has resources to cater to the needs of consumers of that area. 
• General Manager of every department looks after functional activities of his geographical
area but overall functional managers provide supporting services to the managers of
different areas.
Merits of Geographic Departmentation
1. Training and development
2. Customer orientation
3.  Low cost of production
4. Communication

Demerits of Geographic Departmentation


5. Co-ordination and control
6. Expensive
7. Managerial skills
5. Departmentation by Time
• This method of departmentation is used in situations
where work is done round the clock
• In this type of departmentalization, decisions are made fast,
because the decisions are made at a point near the operation. 
• The major disadvantages of these decisions is the duplication of
work, since each division will have its own staff and specialists.
6. Departmentation by Size
• This method is followed in army where number of workers in
the unit is important.
• The company’s performance is judged by the number of people
working with it, and therefore, it adopts departmentation by
size.
• Departments are created on the basis of number of people who
form the department.
• Soldiers in army are grouped in numbers to form departments.
THANK YOU

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