Scribd Logo
Upload

Welcome to Scribd!

  • 67 views

    Herbal Cigarette: Group No 9

    Uploaded by

    Riddhi Gupta
    The document discusses options for helping smokers quit, including herbal cigarettes as a alternative to regular cigarettes that contain nicotine and tobacco. It proposes that herbal cigarettes could be marketed to smokers looking to quit as they would not contain any addictive or harmful substances but still provide the physical action of smoking. Details are provided on the potential customer segments, manufacturing costs, pricing, revenue projections and break even analysis for herbal cigarettes as a quit smoking product.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Herbal Cigarette: Group No 9

    Uploaded by

    Riddhi Gupta
    67 views11 pages
    The document discusses options for helping smokers quit, including herbal cigarettes as a alternative to regular cigarettes that contain nicotine and tobacco. It proposes that herbal cigarettes could be marketed to smokers looking to quit as they would not contain any addictive or harmful substances but still provide the physical action of smoking. Details are provided on the potential customer segments, manufacturing costs, pricing, revenue projections and break even analysis for herbal cigarettes as a quit smoking product.

    Original Title

    HERBAL CIGARETTE

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses options for helping smokers quit, including herbal cigarettes as a alternative to regular cigarettes that contain nicotine and tobacco. It proposes that herbal cigarettes could be marketed to smokers looking to quit as they would not contain any addictive or harmful substances but still provide the physical action of smoking. Details are provided on the potential customer segments, manufacturing costs, pricing, revenue projections and break even analysis for herbal cigarettes as a quit smoking product.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    67 views11 pages

    Herbal Cigarette: Group No 9

    Uploaded by

    Riddhi Gupta
    The document discusses options for helping smokers quit, including herbal cigarettes as a alternative to regular cigarettes that contain nicotine and tobacco. It proposes that herbal cigarettes could be marketed to smokers looking to quit as they would not contain any addictive or harmful substances but still provide the physical action of smoking. Details are provided on the potential customer segments, manufacturing costs, pricing, revenue projections and break even analysis for herbal cigarettes as a quit smoking product.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11
    At a glance
    Powered by AI
    The key takeaways are exploring ways to help smokers quit by providing herbal cigarettes as an alternative to regular cigarettes containing nicotine and tobacco. Various solutions like herbal cigarettes, flavored hookahs etc. are being proposed. A lean canvas business model is outlined detailing costs, revenues, customer segments etc.

    The problem being addressed is how to convince smokers to become more health conscious and help them quit smoking regular cigarettes containing nicotine and tobacco.

    Solutions being proposed include herbal cigarettes made of herbal substances without any harmful components, flavored hookahs as alternatives, and using marketing strategies to promote quitting.

    HERBAL CIGARETTE

    GROUP NO 9
    DEFINE PROBLEM

    How to convince them to become health


    cautious and help them to quit smoking?
    Alternative solution
    Cipla FLAVOURED HOOKAH HERBAL CIGARETTE

    k.a. hamied LOCAL MANUFACTURER Group no. 9

    Debts and equity

    Nicotex HOOKAH HERBAL CIGARETTE

    Who quit smoking FLAVOURS QUIT SMOKING

    STRESS BUSTER LOOKS COOL


    smokers smokers SMOKERS

    659 Rs per pack(10) 200 TO 250 400 RS PER PACK (10)

    High distribution
    HELPS QUITTING
    Helps quitting
    Addictive/bad taste
    4 /5 (global)

    Quit smoking No nicotine/no tobacco


    Value proposition
    Herbal cigarette

    This is the herbal cigarette which is made up of


    totally with the herbal substances
    That not contains any type of harmful substances
    OPPORTUNITY

    Population
    TAM
    SOM

    SOM
    Total population 136.64 crores (2019)        
      % population who smoking population % of who quit  
    under 15 26.60% 36.346          
    15-29 25.90% 35.390 7.90% 2.79579104 66.70% 1.864793  
    30-44 21.80% 29.788 16% 4.7660032 59.80% 2.85007  
    45-59 15.70% 21.452 18.40% 3.94725632 49.60% 1.957839  
    60-74 7.90% 10.795 17.50% 1.889048 1.144705  
    71-84 1.80% 2.460 19.90% 0.48944448 47.20%    
    above 84 0.30% 0.410 11.40% 0.04673088    
              total 7.817407  
                   
    24-april-2021
    Lean Canvas Herbal cigarette

    Problem Solution Unique Value Unfair Advantage Customer


    Proposition • no unfair Segments
    Addiction of smoking Providing cigarette with • Nicotine free advantage • Smokers who
    no addiction • Tobacco free wants to quit
    (placebo effect) • Unique flavors

    Key Metrics Channels


    • High marketing • Ecommerce sites
    • Distribution • paan shops
    • Social media
    channel
    advertising

    Cost Structure Revenue Streams


    Raw material
    Manufacturing cost Product sale
    Distribution cost
    Marketing cost
    Packaging cost
    Fixed cost

    PRODUCT MARKET
    Break even point
    Customers No. of
    fixed cost monthly         Revenues (for 30 days)     (per day) days  

    rent 15000   Number of customers 15000   500 30  

    labours 80000 8000 per labor   Units per purchased          


    advertising 100000   Price per unit (INR) 400 box      
    distribution cost 12000   Purchase frequency 2 days      
    other cost 10000    
    total 217000            
            revenue per month 3000000    

    variable cost rs unit cost contribution margin 2617500    


    raw material   break even 12.06221 days  
    paper 1 12.5 0.08      

    herbal green leaves 2 0.02 100 rs/kg        

    additional flavors 1.6 0.001 1600 kg  

    packaging material 5 5   
    total 4.6   per cigarette  
      51 per box    
                           

    You might also like