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    Karsanbhai Patel - Nirma

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    pratheekl
    Karsanbhai Patel started Nirma in 1969 as a one-man operation manufacturing and selling detergent from his home. Within three years it became successful locally, allowing him to quit his job and set up a small workshop. Nirma revolutionized the detergent market which was dominated by multinationals by effectively targeting low-income families. Within a decade, Nirma became the largest selling detergent in India. It grew to employ over 14,000 individuals and have multi-locational manufacturing facilities, becoming a leading employer in India through its labor intensive manufacturing process.

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    Karsanbhai Patel - Nirma

    Uploaded by

    pratheekl
    65 views11 pages
    Karsanbhai Patel started Nirma in 1969 as a one-man operation manufacturing and selling detergent from his home. Within three years it became successful locally, allowing him to quit his job and set up a small workshop. Nirma revolutionized the detergent market which was dominated by multinationals by effectively targeting low-income families. Within a decade, Nirma became the largest selling detergent in India. It grew to employ over 14,000 individuals and have multi-locational manufacturing facilities, becoming a leading employer in India through its labor intensive manufacturing process.

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    Karsanbhai patel - nirma

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    Karsanbhai Patel started Nirma in 1969 as a one-man operation manufacturing and selling detergent from his home. Within three years it became successful locally, allowing him to quit his job and set up a small workshop. Nirma revolutionized the detergent market which was dominated by multinationals by effectively targeting low-income families. Within a decade, Nirma became the largest selling detergent in India. It grew to employ over 14,000 individuals and have multi-locational manufacturing facilities, becoming a leading employer in India through its labor intensive manufacturing process.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    65 views11 pages

    Karsanbhai Patel - Nirma

    Uploaded by

    pratheekl
    Karsanbhai Patel started Nirma in 1969 as a one-man operation manufacturing and selling detergent from his home. Within three years it became successful locally, allowing him to quit his job and set up a small workshop. Nirma revolutionized the detergent market which was dominated by multinationals by effectively targeting low-income families. Within a decade, Nirma became the largest selling detergent in India. It grew to employ over 14,000 individuals and have multi-locational manufacturing facilities, becoming a leading employer in India through its labor intensive manufacturing process.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    KARSANBHAI PATEL -

    NIRMA

    Pratheek M S
    2nd BBA
    INTRODUCTION
    Early life:

     Karsanbhai khodidas Patel was born in 1944


    from a Farmer family in Mehsana, Gujarat.

     He finished his B.Sc. in Chemistry at age 21.

     Thereafter he joined new Cotton mills in Ahmedabad


    as a Lab Technician.

     He later joined the geology and mining department


    at Gujarat.
    ABOUT THE COMPANY

     Karsanbhai Patel was an entrepreneur and philanthropist of


    Gujarat, started nirma as one man operation.

     Nirma is a group of companies based in the city


    of Ahmedabad that manufactures products ranging
    from cosmetics, soaps, detergents.

     It was started as one man operation.

     Today Nirma has over 14,000 employees and a turnover


    of Rs. 3,550 crores.
    BEGININGS:

     In 1969, while still employed, he started making hand made


    quality detergent in his home.

     Naming it Nirma after his daughter Nirupama.

     He would sell bicycle through the local neighbourhoods


    to sell the detergent on the way to work.

     Most detergent at that time was priced at around


    Rs 13/kg. Nirma was priced at Rs 3/kg.
     Nirma was the instant success in the local neighbourhoods
    and offered the great value as a high quality product for a
    Low price.

     After three years of Gaining Profits, Karsanbhai Patel left


    his job and set up a small workshop in village of Ahmedabad.

    PRODUCTS
    Nirma Revolution:

     Nirma has been revolutionized the detergent market which


    has been dominated by big multinational, Billion Dollar
    companies such as Hindustan unilever and Proctor and Gamble.

     Effectively targeted low income families, a large class of society


    that had been ignored by established companies.

     Within a decade, Nirma became largest selling detergent in India.


    Nirma and Society:

     Nirma was made of an innovative formula which


    was phosphate free and deemed Environmentally friendly.

     Since the process of manufacturing Nirma detergent was labour


    intensive, they became a leading employer in India.

     Since, Nirma employees were over 14,000 individuals


    Perfection of 4 P’s

    Rs. 3/kg
    Competition at Rs 13/kg

    Product Price

    Corner stones of
    marketing

    Place Promotion
    (local villages) (same ad for 15+ years)
    Summary

     In 1969 he started selling detergent, manufactured and packaged in


    home and this was an after office business.

     Karsanbhai Patel became successful entrepreneurship and he


    provided work for 14,000 employees in very short time.

     Nirma became very successful companies within 3 decades.

     The company had multi- locational manufacturing facilities.


    References

    https://www.google.com/search?
    rlz=1C1CHBD_enIN847IN847&ei=cXUFYPW9M8349QPZ4oioBw&q=nirma+founder&oq=
    nirma+founder&gs_lcp
    https://www.google.com/search?
    rlz=1C1CHBD_enIN847IN847&ei=fXUFYLnzGcG_9QP91qXIAw&q=nirma+detergents&oq=nirma+detergents&gs_lcp=C
    gZwc3ktYWIQAzIHCAAQyQMQCjIECC4QCjIECAAQCjIECAAQCjIECAAQCjIECAAQCjIECAAQCjIECAAQCjIECAAQCjIECAAQC
    joECAAQRzoICC4QyQMQkwI6AggAOgYIABAWEB46CggAEMkDEEYQ-wE6DQgAEMkDEJECEEYQ-wE6BQguEL
    EDOggILhDHARCvAToFCAAQsQM6BQgAEJECOgIILjoICAAQyQMQkQJQ9poGWMTIBmDFzwZoAHACeACAAeIBiAHeF5IB
    BjAuMTguMZgBAKABAaoBB2d3cy13aXrIAQjAAQE&sclient=psy-www.bing.com/search?
    q=nirma+soaps&qs=n&form=QBRE&sp=-1&pq=nirma+soap&sc=8-
    10&sk=&cvid=01333749DE994419BF4F9D638253E7D4ed=0ahUKEwj5pYTgtKXuAhXBX30KHX1rCTkQ4dUDCA0&uact=
    5
    https://www.bing.com/search?
    q=karsanbhai+patel&cvid=f26f80c068a44b408384327db2195a30&pglt=43&FORM=ANSPA1&PC=U531
    THANK YOU

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