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    Cost of Poor Communication Group 3 Section A EMBA-2021-22

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    Lopa Manish Shahi
    The document discusses two situations that highlight the costs of poor communication. In the first situation, an engineering company spent $350,000 rewriting an instruction manual for a new word processing program after the original manual confused customers due to being too technical. This cost the company a year's lead in the market and its reputation for easy-to-use software. The second situation describes a research chemist who buried a finding that a new compound could be an effective insecticide at the end of a dense report about chemical properties. Seven years later, the company spent six months rediscovering the potential compound that could have saved them significant resources if communicated effectively initially. Both situations demonstrate how poor communication, such as overly

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    Cost of Poor Communication Group 3 Section A EMBA-2021-22

    Uploaded by

    Lopa Manish Shahi
    88 views15 pages
    The document discusses two situations that highlight the costs of poor communication. In the first situation, an engineering company spent $350,000 rewriting an instruction manual for a new word processing program after the original manual confused customers due to being too technical. This cost the company a year's lead in the market and its reputation for easy-to-use software. The second situation describes a research chemist who buried a finding that a new compound could be an effective insecticide at the end of a dense report about chemical properties. Seven years later, the company spent six months rediscovering the potential compound that could have saved them significant resources if communicated effectively initially. Both situations demonstrate how poor communication, such as overly

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    Communication Project

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    The document discusses two situations that highlight the costs of poor communication. In the first situation, an engineering company spent $350,000 rewriting an instruction manual for a new word processing program after the original manual confused customers due to being too technical. This cost the company a year's lead in the market and its reputation for easy-to-use software. The second situation describes a research chemist who buried a finding that a new compound could be an effective insecticide at the end of a dense report about chemical properties. Seven years later, the company spent six months rediscovering the potential compound that could have saved them significant resources if communicated effectively initially. Both situations demonstrate how poor communication, such as overly

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    88 views15 pages

    Cost of Poor Communication Group 3 Section A EMBA-2021-22

    Uploaded by

    Lopa Manish Shahi
    The document discusses two situations that highlight the costs of poor communication. In the first situation, an engineering company spent $350,000 rewriting an instruction manual for a new word processing program after the original manual confused customers due to being too technical. This cost the company a year's lead in the market and its reputation for easy-to-use software. The second situation describes a research chemist who buried a finding that a new compound could be an effective insecticide at the end of a dense report about chemical properties. Seven years later, the company spent six months rediscovering the potential compound that could have saved them significant resources if communicated effectively initially. Both situations demonstrate how poor communication, such as overly

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    Cost of Poor Communication

    Group 3
    Section A
    EMBA-2021-22

    Without using a ppt., discuss the case “Comma quirk irks


    Rogers” to bring out the importance of correct language and
    punctuation to avoid cost to the company.
    Situation 1
    As one of the first to enter the field of office automation, Sagatec Software, Inc. had built a
    reputation for designing high-quality and user-friendly database and accounting programs
    for business and industry. When they decided to enter the word-processing market, their
    engineers designed an effective, versatile, and powerful program that Sagatec felt sure
    would outperform any competitor.
    To be sure that their new word-processing program was accurately documented, Sagatec
    asked the senior program designer to supervise writing the instruction manual. The result
    was a thorough, accurate and precise description of every detail of the program’s operation.
    When Sagatec began marketing its new word processor, cries for help flooded in from office
    workers who were so confused by the massive manual that they couldn’t even find out how
    to get started. Then several business journals reviewed the program and judged it “too
    complicated” and “difficult to learn.” After an impressive start, sales of the new word
    processing program plummeted.
    Sagatec eventually put out a new, clearly written training guide that led new users step by
    step through introductory exercises and told them how to find commands quickly. But the
    rewrite cost Sagatec $350,000, a year’s lead in the market, and its reputation for producing
    easy-to-use business software.
    1. Identify the communication error/s (poor task or audience analysis, use of
    inappropriate language or style, poor organization or formatting of information, or any
    other error?) that occurred in the situation.

    Answer:
    Answer: Contd..
    2. Explain what costs/losses were incurred by this problem.

    Answer:
    Answer: Contd..
    3. Identify possible solutions or strategies that would have prevented the problem, and
    what benefits would be derived from implementing solutions or preventing the problem?

    Answer:
    Answer: Contd..
    Situation 2
    Bruce, a research chemist for a major petro-chemical company, wrote a dense report
    about some new compounds he had synthesized in the laboratory from oil-refining
    by-products.
    The bulk of the report consisted of tables listing their chemical and physical
    properties, diagrams of their molecular structure, chemical formulas and computer
    printouts of toxicity tests. Buried at the end of the report was a casual speculation
    that one of the compounds might be a particularly effective insecticide.
    Seven years later, the same oil company launched a major research program to find
    more effective but environmentally safe insecticides. After six months of research,
    someone uncovered Bruce’s report and his toxicity tests. A few hours of further
    testing confirmed that one of Bruce’s compounds was the safe, economical
    insecticide they had been looking for.
    Bruce had since left the company, because he felt that the importance of his research
    was not being appreciated.
    1. Identify the communication error/s (poor task or audience analysis, use of
    inappropriate language or style, poor organization or formatting of information, or any
    other error?) that occurred in the situation.

    Answer:
    Answer: Contd..
    2. Explain what costs/losses were incurred by this problem.

    Answer:
    Answer: Contd..
    3. Identify possible solutions or strategies that would have prevented the problem, and
    what benefits would be derived from implementing solutions or preventing the problem?

    Answer:
    Answer: Contd..

    Ask the class: ‘So what did we learn from this presentation?”
    • Involve the audience
    • Have bulleted points
    • Follow ppt preparation guidelines
    • Max time = 20 mins and each one presents
    • Max mark = 25
    • May support your presentation with short
    audios, videos, examples etc., if possible
    • Make the presentation very interactive
    • Avoid theory

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