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    Marketing Research

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    m29 vikas
    The document discusses product and advertising research. It provides definitions and details on product research, benefits of using product research tools, tips for effective product research, advertising research, benefits of using advertising research, types of advertising research, and methods of advertising research.

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    Marketing Research

    Uploaded by

    m29 vikas
    18 views10 pages
    The document discusses product and advertising research. It provides definitions and details on product research, benefits of using product research tools, tips for effective product research, advertising research, benefits of using advertising research, types of advertising research, and methods of advertising research.

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    MARKETING RESEARCH PPT

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    The document discusses product and advertising research. It provides definitions and details on product research, benefits of using product research tools, tips for effective product research, advertising research, benefits of using advertising research, types of advertising research, and methods of advertising research.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    18 views10 pages

    Marketing Research

    Uploaded by

    m29 vikas
    The document discusses product and advertising research. It provides definitions and details on product research, benefits of using product research tools, tips for effective product research, advertising research, benefits of using advertising research, types of advertising research, and methods of advertising research.

    Copyright:

    © All Rights Reserved
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    HARYANA SCHOOL OF BUSINESS

    GJUS&T , HISAR

    TOPIC     Product & Advertising research

                     Presented to                    Presented by
                             Vikas 
                      Dr Ankit Goyal                    200101050029
     Product research
     Benefits of Using Product Research Tools
     Tips for effective product research
     Advertising research
    Contents  Benefits of Using Advertising research
     Types of Advertising Research
     Methods of advertising research
         product research is the marketing research that
    provides information on the desired
    characteristics of a product or service. Product
    research helps companies to understand what
    the customers really want, so that the product
    can be tailored to match the needs of the
    customer. This research can help to refine new
    Product
     
    product ideas 
                                     DEFINITION
    research      Product research is essentially concerned with
    satisfying the need of the consumer in the best
    possible way by giving him the most optimum
    product. Product research would set out to
    position the product on its attributes in a
    manner that the desired benefits are perceived
    by the customer
    1. Product research tools help scan through
    thousands of products easily and find out which
    ones are very popular, widely available, and are
    actually selling.
    Benefits of  2. These tools also help in clearly defining profits
    and expenses through its snapshot feature.
    Using  3. Product research tools help in scanning

    Product multiple marketplaces and the ongoing trends in


    such marketplaces easily.

    Research 4. It also helps in saving money by understanding


    the requirement of the target customer and then
    Tools avoiding unnecessary investments
    5.  product research also lies in the fact that it
    offers the scope of innovation that can help in
    developing technologies of high value. This can
    further help in developing a design as well as
    strategies for the organization
    Tips for  Research products in high demand
    effective  Read reviews and case studies on similar products
     Use a soft launch for product marketing
    product  Hire product engineers
    research  Continue conducting product research
    Advertising research is the systematic
    gathering and analysis of information to
    help develop or evaluate advertising
    strategies, also and commercials, and media
    Advertisin campaigns.

    g research                        DEFINITION
    Advertising research is the systematic
    gathering and analysis of information to
    help develop or evaluate advertising
    strategies, ads and commercials, and media
    campaigns
     Develops creative design and strategy
     Identifies Opportunity in the Market
    Benefits of  Measures Your Reputation
    Using  Identifies Major Problems
    Advertising  Analyzes Progress
     Minimize the Risk
     research  To Enhance Awareness
     To Know People’s Action/Re-action
     Analysis
     Customized
    Customized research is conducted for a
    specific client to address that client  needs.
    Only that client has access the results of the
    Types of research.

    Advertisin   Syndicated
    g Research Syndicated research is a single research study
    conducted by a research company with its
    results available, for sale to multiple
    companies
    Methods of
    advertising Post
    PreMarket
    marketResearch
    research
    research
    THANK YOU

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