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    Dabbawala PPT Service Marketing

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    akanksha verma
    The document summarizes the operations of the Mumbai Dabbawala system, which delivers over 130000 lunch boxes daily to customers in Mumbai. It describes how the system was started in 1890 to utilize the railway network for delivery. It has over 5000 semi-literate dabbawalas who use a complex coding system and their intimate knowledge of the city to deliver orders on time, with over 99% accuracy. It also notes some increasing complexities the system faces from traffic and technology changes. The dabbawalas are exploring technological upgrades while maintaining their core mission of reliable, on-time delivery without complications for customers.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Dabbawala PPT Service Marketing

    Uploaded by

    akanksha verma
    324 views12 pages
    The document summarizes the operations of the Mumbai Dabbawala system, which delivers over 130000 lunch boxes daily to customers in Mumbai. It describes how the system was started in 1890 to utilize the railway network for delivery. It has over 5000 semi-literate dabbawalas who use a complex coding system and their intimate knowledge of the city to deliver orders on time, with over 99% accuracy. It also notes some increasing complexities the system faces from traffic and technology changes. The dabbawalas are exploring technological upgrades while maintaining their core mission of reliable, on-time delivery without complications for customers.

    Original Title

    DABBAWALA PPT SERVICE MARKETING

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    The document summarizes the operations of the Mumbai Dabbawala system, which delivers over 130000 lunch boxes daily to customers in Mumbai. It describes how the system was started in 1890 to utilize the railway network for delivery. It has over 5000 semi-literate dabbawalas who use a complex coding system and their intimate knowledge of the city to deliver orders on time, with over 99% accuracy. It also notes some increasing complexities the system faces from traffic and technology changes. The dabbawalas are exploring technological upgrades while maintaining their core mission of reliable, on-time delivery without complications for customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    324 views12 pages

    Dabbawala PPT Service Marketing

    Uploaded by

    akanksha verma
    The document summarizes the operations of the Mumbai Dabbawala system, which delivers over 130000 lunch boxes daily to customers in Mumbai. It describes how the system was started in 1890 to utilize the railway network for delivery. It has over 5000 semi-literate dabbawalas who use a complex coding system and their intimate knowledge of the city to deliver orders on time, with over 99% accuracy. It also notes some increasing complexities the system faces from traffic and technology changes. The dabbawalas are exploring technological upgrades while maintaining their core mission of reliable, on-time delivery without complications for customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    On Time Delivery, Every Time

    By-
    Akanksha Verma 19021141008
    Aparna Singh 19021141023
    Swayam Avasthi 19021141121
    Venushree Agarwal 19021141134
    INTRODUCTION

     Based in Mumbai
     Daily 5000 dabbawala delivering 130000 dabbas
     6 sigma certified
     Semi literate force
     Excellence in absence of technology
     Applauded worldwide
     Walking towards technology
    Background
     Identification of opportunity by Mahadev Haji Bache.
     Conversion of opportunity into business
     Utilizing the Railway

    Customer:-
     Word-of Mouth for acquiring new
    customer.
     Diversity
    Organizational
    Structure
    Recruitment
     Only localities from Pune and near by.
     Recruited people were recommended by existing
    members and shared same culture and similar
    beliefs.
     6 month probation period (Fixed pay of 3000), on
    completion had to pay 10 times the expected
    income to be a part of the Dabbawala system.
     Low education is preferred.
     Emotional unity is the reason for a low attrition.
    More time in the system leads to a better
    connect.
     Non performers given warning. Discipline is the
    core of the performance and therefore there are
    fines
     levied.
    Finances
     Price negotiations are carried out by employees. The price
    is defined by average weight of dabba, distance to be
    travelled and convenience of travel.
     Revenue = 470 million
     Offered least price for a great and reliable service.
     Publicity has resulted in a price hike.
     Profit equally shared based on the work load.
     Low operation cost as they were not dependent on fuel
    based modes of transport.
     High customer loyalty.
     Global recognition and royal attention was a great
    motivation.
    Coding
    Examples
    INCREASING
    COMPLEXITIES
     The dabbawala are extremely honest to their commitment and
    they don’t stop their services even in extreme weather
    conditions.
     In the anxiety to ensure on-time delivery many Dabbawalas end
    up breaking traffic rules.
     The growing number of vehicles slows down the speed of the
    Dabbawala.
     Delay in pickup of a single Dabba may result in the delay in the
    delivery of thousands of dabbas.
    Experimenting
    with the
    system  Level of commitment
     Delivery(Core Mission)
     No complications for customers
     Easy transportation (Handcarts and Bicycles)
     Operations in Mumbai with no outside Expansion Plans
     Replication of system outside by other entrepreneurs
     Service should deliver more than lunch
     Confrontation with Technology
    Technological
    suggestions
    (The January 15th Meeting)

     Up gradation of the English Language Website


     More products available
     Moving from a Publicity Portal to a Business Portal
     Customer relationship management system

    Apart from this, Joshi was thinking to tie up with:-


     Some cell phone provider
     An NGO
    THANK YOU !!

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