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    Sanskriti: Helping Souls To Connect With Traditions

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    Kshitij Kapoor
    Sanskriti is a one-stop solution for all religious requirements and customized puja packages. It provides services like catering, decoration, pandits, and consultancy. The vision is to ensure client satisfaction and loyalty. The mission is to provide the best service and maximize customer satisfaction. There is a need for Sanskriti due to lack of time, nuclear families, working women, and lack of a complete package. The marketing plan involves segmentation, targeting, positioning, and the 4Ps. Strengths include being a pioneer and local contacts. Weaknesses are seasonal cash flows and conservative mindsets. Opportunities lie in various Hindu festivals. Threats include western influence and new entrants. The estimated capital requirement

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    Sanskriti: Helping Souls To Connect With Traditions

    Uploaded by

    Kshitij Kapoor
    40 views25 pages
    Sanskriti is a one-stop solution for all religious requirements and customized puja packages. It provides services like catering, decoration, pandits, and consultancy. The vision is to ensure client satisfaction and loyalty. The mission is to provide the best service and maximize customer satisfaction. There is a need for Sanskriti due to lack of time, nuclear families, working women, and lack of a complete package. The marketing plan involves segmentation, targeting, positioning, and the 4Ps. Strengths include being a pioneer and local contacts. Weaknesses are seasonal cash flows and conservative mindsets. Opportunities lie in various Hindu festivals. Threats include western influence and new entrants. The estimated capital requirement

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    Sanskriti

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    Sanskriti is a one-stop solution for all religious requirements and customized puja packages. It provides services like catering, decoration, pandits, and consultancy. The vision is to ensure client satisfaction and loyalty. The mission is to provide the best service and maximize customer satisfaction. There is a need for Sanskriti due to lack of time, nuclear families, working women, and lack of a complete package. The marketing plan involves segmentation, targeting, positioning, and the 4Ps. Strengths include being a pioneer and local contacts. Weaknesses are seasonal cash flows and conservative mindsets. Opportunities lie in various Hindu festivals. Threats include western influence and new entrants. The estimated capital requirement

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    40 views25 pages

    Sanskriti: Helping Souls To Connect With Traditions

    Uploaded by

    Kshitij Kapoor
    Sanskriti is a one-stop solution for all religious requirements and customized puja packages. It provides services like catering, decoration, pandits, and consultancy. The vision is to ensure client satisfaction and loyalty. The mission is to provide the best service and maximize customer satisfaction. There is a need for Sanskriti due to lack of time, nuclear families, working women, and lack of a complete package. The marketing plan involves segmentation, targeting, positioning, and the 4Ps. Strengths include being a pioneer and local contacts. Weaknesses are seasonal cash flows and conservative mindsets. Opportunities lie in various Hindu festivals. Threats include western influence and new entrants. The estimated capital requirement

    Copyright:

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    Sanskriti

    Helping souls to
    Executive Summary
    One stop solution to all religious
    requirements and the ingredients for puja,
    complete customized package as per
    individual needs.

    Ø Services
    1.Caterers for prashaad
    2.Decorators
    3.Pandits
    4.Consultancy
    5.Booklet and CD’s for defining the purpose
    and method of puja
    6.
    Vision
    O u r visio n is to e n su re clie n t sa tisfa ctio n a n d lo ya lty.
    W e h o p e th a t yo u a re so th rille d w ith yo u r D ivin e
    exp e rie n ce th a t yo u re m e m b e r u s first fo r p la n n in g
    yo u r n ext re lig io u s e ve n t. W e a lso h o p e th a t yo u ra ve
    to yo u r frie n d s a n d th e y in tu rn co n ta ct u s to h a n d le
    th e ir n ext e ve n t.
    M issio n
    Pro vid in g b e st se rvice to o u r clie n ts a n d a ch ie vin g
    o p tim u m cu sto m e r sa tisfa ctio n .
    Need for “Sanskriti”
     Lack of time
     Nuclear families
     Inter-caste marriages
     Working women
     Lack of complete package
     Convenience
     Professional assistance
    •

    Marketing Plan
    STPD Analysis
    Segmentation

     Culture
     Tradition
     Income group
     Household & Corporates
    Targeted customer

     Followers of Hinduism
     Co-Op Societies
     Corporate houses
     Individual level
     Social Pandals
    •
    Positioning

     “Complete one stop solution for every


    need in Puja”
    •
    •
    Differentiation
     Customized packages
     Booklet or CD defining the purpose and
    method of Puja
     Consulting
     Arranging caterers, decorators, Keertans &
    Bhajans
     All the ingredients required for puja
     Service at one call on short notice
    4 P’s o f
    “ Sanskriti”
    Pro d u ct

    Intangible Components Tangible Components


    ØPuja Ingredients
    ØFood & Prasad
    ØDecoration
    ØBooklet & CD’s
    Ø
    Ø
    Ø
    Ø
    Ø
    Ø
    Price
    Ø Packages for different income group & class:
    1)Rajat-Low income group
    2)Swarna- Middle income group
    3)Panchratna- Upper middle class
    4)Navratna-Upper class

    Ø Annual Membership: 10% discount


    Ø Group discount: 1+3 members- 5% discount

    Ø
    1)
    Ø
    Promotion

    Ø Word to mouth publicity


    Ø Association with Caterers, decorators, Pandits,
    Builders & developers
    Ø Online: Website & Social networking
    Ø Temples
    Ø Calendars

    Ø
    Place

    Ø Online registration
    Ø Temple registration
    Ø Puja article shops
    SW O T
    A n a lysis
    S tre n g th
    s
    § Pioneer in Indian market
    § Local contacts
    § No direct competition
    § Large number of followers of Hinduism

    §
    §
    §
    Weaknesses
     Seasonal cash flows
     Conservative mindset
     Time span for penetration in market
     Objection from the traditional priest community
     Doesn’t include all the religions
    Opportunities

     Variety of Hindu festivals


     Extending geographical reach
     Backward integration
     Disposal of ‘Nirmalya’ in eco friendly manner
    Threats
     Western influence
     New entrants
    Financial Plan
    Sources of capital:

     Personal: Friends and relatives


     Financial Institutions

    Estimated capital requirement

    Particulars Amount
    Office Premises 1,20,000
    Transportation 3,000
    Promotion 20,000
    Telephone 3,000
    Administrative Exp. 50,000
    Staff Exp 10,000
    Contingency 4,000
    Total 2,10,ooo
    Expected revenues

     Puja ingredients package sales


     Commission from caterers
     Commission from decorators
     Revenue from consultancy
    •
    THANK YOU !!

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