University Institute of Media Studies: Introduction To Mass Communication Bajmc 20JMT-101
University Institute of Media Studies: Introduction To Mass Communication Bajmc 20JMT-101
University Institute of Media Studies: Introduction To Mass Communication Bajmc 20JMT-101
MEDIA STUDIES
Introduction to Mass Communication
BAJMC
20JMT-101
LECTURE 10
Prepared by –Mandeep Choursia(E-6331)
CO Title Level
Number
CO1 The focus on Radio as mass Understand
media.
CO2 The focus will be on definition Understand
of Radio
Lecture outcomes
RADIO
https://www.google.com/imgres?imgurl=https%3A%2F%2Fleverageedu.com%2Fblog%2Fwp-content%2Fuploads
%2F2019%2F11%2FMass-Communication-Courses-After-12th.png&imgrefurl=https%3A%2F%2Fleverageedu.com
%2Fblog%2Fmass-communication-courses-after-12th
3
History
• Year- 1895
• Founder - Guglielmo Marconi
• Location - Italy
• Or any other important Fact – Commercially started
to use around 1900
Advantages
1. Economical to use , can be afford even by poor
section of society
2. Wide range to reach people
3. Use full in time of emergency situation
5
Disadvantages
1. Get information on fix time
2. We can not listen any thing again and again
3. Signal can be disturbed by small obstacles , which
can break the sound while listening.
6
REFERENCES
Text Books:
Mass Communication in India: Kewal J Kumar
Online Reference:
https://www.yourdictionary.com/radio
https://www.britannica.com/topic/radio
https://www.electronics-notes.com/articles/radio/basic_radio/what_is_radio.php
https://www.cloudrad.io/advantages-disadvantages-internet-radio/
http://tinobusiness.com/6-advantages-and-disadvantages-of-radio-advertising/
7
SUMMARY
Advantages:
1. Economical to use , can be afford even Disadvantages:
by poor section of society 1.Get information on fix time
2. Wide range to reach people 2.We can not listen any thing
3. Use full in time of emergency situation again and again
3.Signal can be disturbed by
small obstacles , which can
break the sound while
listening.
8