University Institute of Media Studies: Introduction To Mass Communication Bajmc 20JMT-101

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UNIVERSITY INSTITUTE OF

MEDIA STUDIES
Introduction to Mass Communication
BAJMC
20JMT-101
LECTURE 10
Prepared by –Mandeep Choursia(E-6331)

RADIO DISCOVER . LEARN .


EMPOWER 1
Lecture objectives

CO Title Level
Number
CO1 The focus on Radio as mass Understand
media.
CO2 The focus will be on definition Understand
of Radio  

Lecture outcomes
RADIO
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Number
CO1 Students will be able to learn the Understand
brief about Radio.
CO2 Students will be able to learn Understand
advantages and disadvantages of  
Radio.
2
Definition

• Radio is a device which converts sound into


electromagnetic waves , transmits to the receiver
end and convert electromagnetic waves back into
sound so that another person who is at distance
place can hear it.

3
History

• Year- 1895
• Founder - Guglielmo Marconi
• Location - Italy
• Or any other important Fact – Commercially started
to use around 1900
Advantages
1. Economical to use , can be afford even by poor
section of society
2. Wide range to reach people
3. Use full in time of emergency situation

5
Disadvantages
1. Get information on fix time
2. We can not listen any thing again and again
3. Signal can be disturbed by small obstacles , which
can break the sound while listening.

6
REFERENCES
Text Books:
Mass Communication in India: Kewal J Kumar

Dynamics of Mass Comm : Uma Narula

Online Reference:

https://www.yourdictionary.com/radio
https://www.britannica.com/topic/radio
https://www.electronics-notes.com/articles/radio/basic_radio/what_is_radio.php
https://www.cloudrad.io/advantages-disadvantages-internet-radio/
http://tinobusiness.com/6-advantages-and-disadvantages-of-radio-advertising/

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SUMMARY

Radio is a device which converts sound into electromagnetic waves ,


transmits to the receiver end and convert electromagnetic waves back
into sound so that another person who is at distance place can hear it.

Advantages:
1. Economical to use , can be afford even Disadvantages:
by poor section of society 1.Get information on fix time
2. Wide range to reach people 2.We can not listen any thing
3. Use full in time of emergency situation again and again
3.Signal can be disturbed by
small obstacles , which can
break the sound while
listening.
8

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